Adult Incontinence Products Market Report

The primary growth factors for the global adult incontinence market are rising incontinence problems in the growing geriatric globally. The World Health Organisation estimates that by 2030, one in every six persons on the planet will be 60 or over. By 2050, the world's population of adults aged 60 and up will have doubled (2.1 Bn). The number of people aged 80 and more is expected to triple between 2020 and 2050, reaching 426 Mn. Adults 65 and over account for around 16.9% of the US population or slightly more than 55.6 Mn adults and are expected to account for 21% of the population (73.1 Mn) by 2030, according to the US Census Bureau. This expanding senior population is predicted to increase global demand for adult incontinence products.

Adult diaper manufacturers' technological developments and innovations are considerably driving revenue growth in the adult diapers industry. For example, Ontex, company, has created a smart solution to help patients with incontinence. Ontex's revolutionary solution consists of a high-quality diaper with a printed sensor, a transmitter clipped onto the diaper, and a mobile device application. This combination precisely assesses the diaper's saturation level as well as the risk of leaking and warns caretakers when it is time to change the diaper. This enables for individualised, specific continence support for patients, which benefits users, families, and caretakers alike. The smart diaper also decreases the environmental effect of care facilities by reducing unnecessary diaper consumption and allowing for laundry savings. Other advancements include the introduction of gel technology, odour lock technology, and wearable technologies. Such developments and technical advances are important drivers driving the adult diaper market's revenue growth.

Adult incontinence is expected to be more prevalent in countries with larger populations that live in rural regions, such as India and China. However, the rural population is less aware of the diseases and their consequences, which is anticipated to have an impact on the expansion of the adult incontinence product market. The major factor impeding global market growth is a lack of awareness and social stigma associated with the use of incontinence products. Adult diapers may create certain allergies as a result of dryness if used for a prolonged period of time, particularly during the postpartum period. Adult diapers get dirty when they absorb perspiration and other bodily fluids like urine, trapping moisture and potentially causing diaper rashes and bacterial infections. People with delicate or tender skin are more prone to develop rashes and bedsores when wearing adult diapers. Using adult diapers to prevent urine leaks during the postpartum period increases dependence on them.

Ontex, a global leader in personal hygiene products, announced the official launching of its Global Excellence Center (GEC) for Process Engineering and Global Platform Innovation on April 7, 2022.

NorthShore Care Supply, the top brand of high absorbency adult diapers and incontinence products, announced its entrance into Canada in February 2021. To enhance income, the company is constructing a factory in Canada and collaborating with direct-to-home sellers such as Healthwick Canada and AgeComfort.

In terms of revenue, Asia Pacific dominated the market in 2022 and is likely to continue to do so throughout the forecast period. Furthermore, the region is expected to have the greatest growth rate during the forecast period. This is due to the region's growing geriatric population. According to an Asia Development Bank estimate, Asia's senior population is expected to reach almost 923 Mn by 2050. By 2050, one in every four persons in Asia Pacific will be above the age of 60. Between 2010 and 2050, the region's population of senior people (those over the age of 60) will triple, reaching about 1.3 Bn individuals.  The largest market for adult incontinence products is in Japan, which also has the largest percentage of elderly people. It accounts for the majority of sales. The population of the United States is educated and free-minded. Advanced technology, rising hygiene habits, and more health awareness have made the use of incontinence products widespread in the country. Advanced healthcare and developed healthcare facilities are also contributing to the growth.