Download Sample, Increasing Population, Urbanization and Demand for Improved Living Condition
As the population increases across the world more people are shifting towards urban areas from rural areas or small towns to fulfill their daily necessities. This factor increased the demand for quality living, hygiene, and air quality. For instance, according to the UN data, more than 55% of the world’s population lives in urban areas, and is expected to increase by 68% by the year 2050. Asian and African countries are considered important regions in which urbanization is increasing rapidly. Countries such as India, China, and Nigeria together are expected to account for 35% of the increase in urban population between 2018 and 2050. Rising disposable income of people and spending on home décor and other accessories such as air freshening and filtering products is expected to pose significant growth in the air freshener market.
The United States accounts for the highest share with a net disposable income of US$ 51,147, while Luxemburg is second and Switzerland is third. Various types of air fresheners such as candles, gels, sprays, aerosols, etc. are used across residential, offices, commercial complexes, etc. Furthermore, restaurant and hotel service providers are increasingly adopting air fresheners to keep indoor air fresh and offer the best customer experiences. Other than the residential and commercial settings, air fresheners are also used in automobiles such as cars and others. Car owners are increasingly adopting air freshening products to maintain a fresh-smelling environment in cars and enhance the driving experience. Cars' indoor environment has an unpleasant smell like leather or fuel that sometimes causes vomiting issues to the passengers and discomfort. Thus, the increasing number of car owners day by day is expected to create a huge demand for car air fresheners. Moreover, many premium and luxury car companies are offering cars with in-built air freshening systems market, which is likely to drive the market.
The United States accounts for the highest share with a net disposable income of US$ 51,147, while Luxemburg is second and Switzerland is third. Various types of air fresheners such as candles, gels, sprays, aerosols, etc. are used across residential, offices, commercial complexes, etc. Furthermore, restaurant and hotel service providers are increasingly adopting air fresheners to keep indoor air fresh and offer the best customer experiences. Other than the residential and commercial settings, air fresheners are also used in automobiles such as cars and others. Car owners are increasingly adopting air freshening products to maintain a fresh-smelling environment in cars and enhance the driving experience. Cars' indoor environment has an unpleasant smell like leather or fuel that sometimes causes vomiting issues to the passengers and discomfort. Thus, the increasing number of car owners day by day is expected to create a huge demand for car air fresheners. Moreover, many premium and luxury car companies are offering cars with in-built air freshening systems market, which is likely to drive the market.
Growing Popularity of Floral Fragrances and Use of Fresheners for Aromatherapy Applications
Among all types of air fresheners scented candles, sprays, and aerosols are the most used types due to their cost-effectiveness and great capability to eliminate unpleasant odor. Sprays and aerosols are widely used in residential as well as commercial applications as they have long life spans, and won’t spill or evaporate like gels or other types. Floral fragrances such as lavender, jasmine, rose, etc. are popular among end users as 30% of global consumers prefer it for household products including air fresheners. The reason behind the popularity of floral fragrances for air fresheners is consumers are looking for effective ingredients and pure formulations that provide fresh, pleasant, and mild smells.
Nowadays, the aromatherapy sector has witnessed considerable growth across hospitals and health spas to relieve pain and improve mood, and relaxation purpose. This trend has significantly increased the demand for essential oils and diffusers. Essential oils such as lavender, lemon, and rose are some of the most commonly used during aromatherapy. Other than the spas and hospitals, essential oils and diffusers are also gaining traction among households, which is expected to create noteworthy opportunities for air freshener manufacturers. Furthermore, penetration of automatic air freshener aerosols is expected to fuel growth in the market. Automatic aerosol releases the scent at a specific time duration which was set such as every 10 minutes, 20 minutes, 30 minutes, etc.
Nowadays, the aromatherapy sector has witnessed considerable growth across hospitals and health spas to relieve pain and improve mood, and relaxation purpose. This trend has significantly increased the demand for essential oils and diffusers. Essential oils such as lavender, lemon, and rose are some of the most commonly used during aromatherapy. Other than the spas and hospitals, essential oils and diffusers are also gaining traction among households, which is expected to create noteworthy opportunities for air freshener manufacturers. Furthermore, penetration of automatic air freshener aerosols is expected to fuel growth in the market. Automatic aerosol releases the scent at a specific time duration which was set such as every 10 minutes, 20 minutes, 30 minutes, etc.
Recent Trends in the Air Freshener Industry
- Emphasize innovation and development of automatic air freshening technology with motion and occupancy sensing
- Growing popularity of air fresheners made with eco-friendly and natural ingredients such as essential oils to reduce dependence on synthetic chemicals and reduce its impact on health
- Integration of IoT and app-based controls to set releasing time and gain insights into fragrance level, battery life, maintenance requirement, etc.
- Inclination towards customized or personalized air fresheners among households and commercial settings to create a unique atmosphere
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Availability of Synthetic Chemicals in Air Fresheners May Affect the Health and Hinder Market Growth
Air fresheners contain toxic chemicals such as acetone, formaldehyde, acetaldehyde, picric acid, and methyl vinyl ketone. The use of air fresheners with these types of chemicals may lead to an increase in indoor air pollutants and may cause irritation in the eyes, nose, throat, headache, and nausea. For instance, in March 2023, the Household & Commercial Products Association (HCPA) released a statement in response to inaccuracies and health concerns regarding the use of air fresheners. According to this, air fresheners and their ingredients undergo safety testing and must comply with federal and state air quality regulations, including regulations set by the Environmental Protection Agency (EPA) and the California Air Resources Board (CARB). Due to these types of strict regulations and complex processes, it has become difficult for manufacturers to launch their new air freshening products quickly, which is likely to create challenges for the market during the forecasted period. However, consumers are also shifting towards the natural, organic, or eco-friendly alternatives of synthetic chemicals such as essential oils for air freshening applications, which is expected to boost the market growth.
Launch of New Products With different and Unique Fragrances and Acquisition with Other Companies to Remain Competitive in the Market
In December 2022, Dabur launched a gel-based air freshener with a long-lasting fragrance to expand its Odonil portfolio. The new gel pockets come in three fragrances such as Citrus Bloom, Floral Valley, and Wild Forest. In these, Citrus Bloom offers a combination of citrus fruits and white floral notes, Floral Valley is blended with eclectic, exotic florals, while Wild Forest is infused with lavender and fruity floral notes. In December 2023, Godrej Aer, India’s top-ranking air freshener brand launched a gel-based hanging car freshener, Aer O. The newly launched air freshener comes in three variants such as Musk After Smoke, Rose Blossom, and Cool Aqua. These three fragrances cater to different preferences and moods, which helps to enhance the driving experience.
In April 2022, SC Johnson, Glade launched a new fragrance line Coastal Sunshine Citrus. This product line includes candles, air fresheners, room sprays, and more for household applications in the spring and summer seasons. Coastal Sunshine Citrus is an automatic air freshener and releases spray in a time-frequency of 9 minutes, 18 minutes, or 36 minutes automatically as set by the user. Glade's newly launched air freshener Coastal Sunshine Citrus is infused with essential oils and doesn't contain toxic chemicals such as formaldehyde, parabens, and phthalates. In April 2022, Phoenix Flavors and Fragrances, a provider of high-performance flavors and fragrances acquired Atlanta-based Innovative Fragrances Inc. to develop high-performance perfumes and meet customer-specific requirements. Innovative Fragrances Inc. is a developer of home fragrances, personal care, candles, and other air fresheners. With this acquisition, both companies will leverage strong teams of perfumers, salespeople, customer service representatives, and stringent QA that will help to meet regulations, and technical requirements, and enhance the quality of products.
In April 2022, SC Johnson, Glade launched a new fragrance line Coastal Sunshine Citrus. This product line includes candles, air fresheners, room sprays, and more for household applications in the spring and summer seasons. Coastal Sunshine Citrus is an automatic air freshener and releases spray in a time-frequency of 9 minutes, 18 minutes, or 36 minutes automatically as set by the user. Glade's newly launched air freshener Coastal Sunshine Citrus is infused with essential oils and doesn't contain toxic chemicals such as formaldehyde, parabens, and phthalates. In April 2022, Phoenix Flavors and Fragrances, a provider of high-performance flavors and fragrances acquired Atlanta-based Innovative Fragrances Inc. to develop high-performance perfumes and meet customer-specific requirements. Innovative Fragrances Inc. is a developer of home fragrances, personal care, candles, and other air fresheners. With this acquisition, both companies will leverage strong teams of perfumers, salespeople, customer service representatives, and stringent QA that will help to meet regulations, and technical requirements, and enhance the quality of products.
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Increasing Use of Air Fresheners in the United States and Asian Countries
The United States is the biggest market for air fresheners due to the availability of households with high disposable income, industrialization, and urbanization. As previously said, the United States has the highest number of people with net disposable income, this factor increased the adoption of air freshening products for various applications such as homes, offices, restaurants, hotels, cars, etc. Furthermore, people in the United States invest more in purchasing premium or luxury cars, which is expected to create a huge demand for car air fresheners in the country. For instance, as per MarkLine's report, sales of passenger cars in the United States increased 1% y-o-y to 248,728 units.
The demand of air fresheners has been rapidly increasing in the Asian countries such as China and India Due. The demand is primarily attributed to population growth, industrialization, and urbanization in the region. Furthermore, the region is witnessing a noteworthy shift towards eco-friendly or natural air fresheners due to rising environmental awareness and health concerns. The rising upper middle class and change in the living standard of people in China and India have significantly boosted the air fresheners market. For instance, China has more than half of its population in middle-income, upper-middle-income, and higher-income categories. On the other hand, India has immense potential for expansion of the upper middle-income category with rising purchasing power expected to fuel the growth.
The demand of air fresheners has been rapidly increasing in the Asian countries such as China and India Due. The demand is primarily attributed to population growth, industrialization, and urbanization in the region. Furthermore, the region is witnessing a noteworthy shift towards eco-friendly or natural air fresheners due to rising environmental awareness and health concerns. The rising upper middle class and change in the living standard of people in China and India have significantly boosted the air fresheners market. For instance, China has more than half of its population in middle-income, upper-middle-income, and higher-income categories. On the other hand, India has immense potential for expansion of the upper middle-income category with rising purchasing power expected to fuel the growth.
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The report provides a detailed overview of the air freshener market insights in regions including North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa. The country-specific assessment for the air freshener market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the air freshener market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the air freshener market. Some key countries and regions included in the air freshener market report are as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Air Freshener Market Research Report Covers In-depth Analysis on:
- Air freshener market detailed segments and segment-wise market breakdown
- Air freshener market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in air freshener industry)
- Current, historical, and forthcoming 10 years' market valuation in terms of air freshener market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Air freshener market demand analysis
- Air freshener market pricing analysis over the forecast period (by key segment and by region)
- Air freshener market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the air freshener market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the air freshener market
- Air freshener market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on air freshener market forecast by countries
- Mergers and acquisitions in the air freshener market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the air freshener market?
Increasing demand for odor control products in both residential and commercial spaces, along with consumer preference for eco-friendly and natural air fresheners, are key factors driving the market's growth.
What are the key trends in the air freshener market?
Key trends include a rise in demand for natural and organic air fresheners, growing consumer awareness about air quality, and innovations in fragrance technologies, such as smart air fresheners.
What is the future forecast for the air freshener market?
The future forecast for the air freshener market shows continued growth driven by consumer demand for innovative, sustainable, and natural products, as well as increased focus on air quality in both residential and commercial spaces.
