Air Fryer Market Report

As consumers are increasingly opting for air fryers due to their ability to cook food with less oil, aligning with the trend towards healthier eating, is driving market demand, for this reason many market players are increasing collaborations to introduced new advanced featured cooking device. For instance, in March 2023, Philips announced collaboration with Croma to launched see-through cooking window air fryer in India,  comes with 14-in-1 cooking functions allowing users to fry, bake, grill, roast, dehydrate, toast, defrost, reheat and more using one single device and preventing food from getting overcooked or even burnt, offering  touch screen feature for specific types of cooking, and rapid air technology that makes the food crispier on the outside and tender on inside with minimal and no additional oil.

However, offering multiple cooking functions such as baking, grilling and roasting are particularly appealing to consumers as well as increasing demand for device that can cater large group of people in less time, resulting in the launching of new products by market players for consumers seeking versatile and time-saving cooking device. For instance, in April 2024, Sharp launched dual drawer air fryer, with 2 x 4-litre cooking space and 12 pre-set cooking functions, allowing users to cook multiple dishes at same time and providing ability to batch cook, and cater to the entire family using advanced hot air circulation technology, that uses up to 90% of  less fat than traditional cooking methods, powered by 1800W per basket, with 2500 rpm high speed of hot air movement.

The high-quality air fryers with advanced features are relatively more expensive, can impact the market growth due to less affordability by budget-conscious consumers. In addition, the size of air fryers can be issue, as can be insufficient for cooking in larger families and batch cooking, results in hampering market growth.

However, the process of air frying at high temperature, can results in the formation of Acrylamide, a carcinogen having potential to cause cancer on animals and studies are ongoing about its effects on human health, resulting in consumers resistance to adopt new advanced appliances, slowing down market growth.

Furthermore, the longevity and durability of air fryer models are concern, particularly in appliances made from with lower-quality materials, due to which these are subject to wear and tear from frequent use, results in concern for product longevity among potential buyers and prone to wear and tear. For instance, in March 2024, a product recall has been announced for Insignia air fryer, due to fire, burn and laceration caused by overheating, resulting handles to melt, and glass doors to shatter.

Consumers are increasingly looking for ways to reduce oil consumption and fat intake in foods, and growing interest in appliances that retains more nutrients with less oil with crispy texture, due to this many market players are launching air fryers equipped with digital controls, and modern designs that fit well in contemporary kitchens. For instance, in May 2023, Xiaomi announced to launched Smart air fryer model, with an app vice control technology, and specific time programming feature, allowing access to more recipes and, to get food cooked at desired time. Alternatively, can be controlled via the round control unit on both appliances. Available in 5.5 and 4.5 litre cooking chambers, with temperature-controlled technology from 40°C to 220°C on the larger model and up to 200°C on the smaller, enabling food to be deep-fried with hot air, and can also defrost food, dry fruit and meat and prepare yogurt.

Furthermore, to meet the modern consumers demand seeking balance between quick meal and healthy eating, led market players to launch products that offers flavourful journey with modern cooking innovations. For instance, in August 2022, Xiaomi announced to launched smart air fryer with 3.5 litre capacity, featured with wide-temperature range for multi-functional cooking options, and has OLED display for easy monitoring, timing and temperature control, offering  50+ easy-to-cook recipes on Mi Home App, and supports voice command powered by Google Assistant, resulting in preserving more nutrients during cooking, appealing to health-conscious consumers and boosting market growth.

Air fryer market have surged popularity in the U.S., aligning perfectly with the consumers emphasis on convenience, health, and versatility, results in rising demand for healthier meals without compromising on flavour, allowing to savour crispy dishes with minimal oil and increasing market growth, with the rise of e-commerce platforms results in more access to product and increased consumer base.

Additionally, the Europe region is gaining growth in air fryer market, driven by rising health awareness, cooking efficiency, and creativity, as air fryer allows indulgence in fried foods with fraction of the oil, combined with nutritional preferences. Further, the versatile function and appliances of air fryer fits for air frying, baking, roasting, and more, resulting in market expansion.

However, increasing health prioritization and convenience, propelling the surge in popularity of air fryer among consumers of Asia-pacific, with heightened awareness about health drawbacks linked to traditional deep-frying cooking technique, offering healthier cooking method, that provides crispy and flavourful taste with a fraction of the oil. Moreover, the convenient nature of air fryer resonates with the hectic daily routines, offering a time-efficient solution for meal preparation and propelling the market growth.