Rising Air Pollution is Providing Traction to the Air Purifier Market Growth
Owing to the increasing industrialisation, there has been a significant rise in the air pollution which develops in two contexts: indoor and outdoor pollution. It has become one of the leading and deadly causes of mortality. According to World Health Organization, almost the entire world population (99%) breaths air that violates WHO air quality standards, putting their health at risk. In 2020, household air pollution was expected to be responsible for 3.2 million fatalities per year. Exposure to household air pollution causes illnesses such as stroke, chronic obstructive pulmonary disease (COPD), ischemic heart disease and lung cancer. As a result, efforts have been taken by various governments in order to reduce the air pollution by enforcing emission standards and regulations for various industries, vehicles, and power plants to limit the release of pollutants into the atmosphere. Manufacturers are also focusing on research and development of air pollution control equipment. These factors create lucrative opportunities for the air purifier market during the forecast period.
Growing Air-Borne Diseases and Increasing Demand for Energy Efficient Air Purifiers is Fuelling the Market Expansion
The increased frequency of airborne illnesses, along with rising pollution levels in metropolitan areas, are the primary drivers driving the growth of the air purifier market. Furthermore, increased disposable income, higher living standards and rising health consciousness are likely to boost the industry's expansion. Besides this, as energy consumption is on the rise, there is a surge in demand for energy-efficient appliances such as air purifiers. As a result, manufacturers are focusing on creating energy efficient air purifiers to meet the rising customer demand. Additionally, owing to the digital transformation, novel development such as smart air purifier is also driving the air purifier market growth. The major advantage of smart air purifiers over traditional ones is that they can be operated with the help of smart phones to monitor and check indoor air quality as well as modify basic settings. Furthermore, as people become more aware of the bad effects of unclean air on their health, there will be a greater need for creative and smart air purifiers. All these factors contribute towards the expansion of air purifier market.
Recent Trends in Air Purifier Industry:
- Integration of smart features for remote monitoring and control.
- Adoption of UV-C and ionization technologies for enhanced air purification.
- Expansion into portable and wearable air purification devices.
- Incorporation of voice control and compatibility with smart home ecosystems.
- Integration of air quality sensors for real-time monitoring and feedback.
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High Maintenance Costs and Lack of Awareness is Impeding the Market Growth
The increased awareness of the need of clean indoor air quality, or IAQ, is driving up demand for filtration devices. However, one of the significant issues hindering market growth is the high maintenance cost such as filter replacement of air purifiers of these purifiers. In addition, Furthermore, many industrial and commercial end-users purchase low-cost filter equipment that degrades the working environment in HVAC applications. Furthermore, a lack of understanding about the harmful impacts of bacterium and virus-contaminated air is impeding global market growth.
New Product Launches are Propelling the Market Development
Manufacturers in the air purifier market are focusing om research and development to create novel products that meet the rising customer and market demand. They also implement various market strategies such as new product launches, mergers and acquisitions to gain a competitive edge in the market. For instance, in January 2024, Coway a leading tech company had launched the Airmega 100 air purifier cylindrical model, adding an affordable option for smaller space.
Furthermore, in August 2022, Camfil USA, a recognised leader in clean air solutions and a pioneer in the research, development, and construction of advanced air filtration technology, had announced the release of the City M filter which eliminates allergens such as molecular pollutants, dust and pollen. Again, in August 2022, Electrolux, a home appliance brand, had unveiled a wide selection of air purifiers with built-in Wi-Fi connectivity in India. The most recent version of these purifiers is available in three types starting at INR 29,000. Earlier, in April 2021, Dyson had launched the new Dyson Purifier Formaldehyde series, which includes innovative solid-state formaldehyde detection technology and which is designed to catch ultrafine dust and allergens while removing potentially harmful volatile organic compounds (VOCs), including formaldehyde3.
Furthermore, in August 2022, Camfil USA, a recognised leader in clean air solutions and a pioneer in the research, development, and construction of advanced air filtration technology, had announced the release of the City M filter which eliminates allergens such as molecular pollutants, dust and pollen. Again, in August 2022, Electrolux, a home appliance brand, had unveiled a wide selection of air purifiers with built-in Wi-Fi connectivity in India. The most recent version of these purifiers is available in three types starting at INR 29,000. Earlier, in April 2021, Dyson had launched the new Dyson Purifier Formaldehyde series, which includes innovative solid-state formaldehyde detection technology and which is designed to catch ultrafine dust and allergens while removing potentially harmful volatile organic compounds (VOCs), including formaldehyde3.
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Rapid Industrialisation, Increasing Government Regulations and Rising Disposable Income is Impacting the Market Expansion
Asia Pacific is anticipated to hold a significant share in the air purifier market owing to the rapid urbanization and industrialisation in the region. Apart from this, the rising disposable income and rising air pollution is also contributing to the air purifier market growth. On the other hand, the North America region is likely to witness growth in the air purifier market. This growth can be attributed to the increasing adoption of air purifiers in the region. Additionally, the increasing installation of comprehensive ambient air quality monitoring systems, combined with the development and implementation of regulatory actions and the organisation of air quality management programmes to raise public awareness, is expected to drive demand for air purifiers in North America in the coming years. Furthermore, Europe is also expected to grow substantially in the air purifier market during the forecast period. This growth is influenced by rising government regulations, increasing air pollution and industrialization in the region.
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The report provides a detailed overview of the air purifier market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for air purifier market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the air purifier market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the air purifier market. Some key country and region included in the air purifier market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Air Purifier Market Research Report Covers In-depth Analysis on:
- Air purifier market detailed segments and segment-wise market breakdown
- Air purifier market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in air purifier industry)
- Current, historical and forthcoming 10 years market valuation in terms of air purifier market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Air purifier market demand analysis
- Air purifier market pricing analysis over forecast period (by key segment and by region)
- Air purifier market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in air purifier market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in air purifier market
- Air purifier market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on air purifier market forecast by countries
- Mergers and acquisitions in air purifier market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the major drivers of growth in the air purifier market?
Rising air pollution levels, increasing health awareness and changing lifestyles are the primary drivers of growth in the market.
Which regions are expected to dominate the air purifier market?
North America and Asia Pacific are anticipated to dominate the air purifier market, driven by stringent air quality regulations and growing consumer awareness about indoor air pollution.
What technological advancements are shaping the air purifier market?
Integration of smart technology, such as IoT-enabled purifiers with real-time monitoring and control, is a key trend shaping the future of the air purifier market.
What are the future trends and opportunities in the air purifier market?
Future trends include a focus on smart features, energy efficiency, and customization.
