Air Purifier Market Report

The increased frequency of airborne illnesses, along with rising pollution levels in metropolitan areas, are the primary drivers driving the growth of the air purifier market. Furthermore, increased disposable income, higher living standards and rising health consciousness are likely to boost the industry's expansion. Besides this, as energy consumption is on the rise, there is a surge in demand for energy-efficient appliances such as air purifiers. As a result, manufacturers are focusing on creating energy efficient air purifiers to meet the rising customer demand. Additionally, owing to the digital transformation, novel development such as smart air purifier is also driving the air purifier market growth. The major advantage of smart air purifiers over traditional ones is that they can be operated with the help of smart phones to monitor and check indoor air quality as well as modify basic settings. Furthermore, as people become more aware of the bad effects of unclean air on their health, there will be a greater need for creative and smart air purifiers. All these factors contribute towards the expansion of air purifier market.

The increased awareness of the need of clean indoor air quality, or IAQ, is driving up demand for filtration devices. However, one of the significant issues hindering market growth is the high maintenance cost such as filter replacement of air purifiers of these purifiers. In addition, Furthermore, many industrial and commercial end-users purchase low-cost filter equipment that degrades the working environment in HVAC applications. Furthermore, a lack of understanding about the harmful impacts of bacterium and virus-contaminated air is impeding global market growth.

Manufacturers in the air purifier market are focusing om research and development to create novel products that meet the rising customer and market demand. They also implement various market strategies such as new product launches, mergers and acquisitions to gain a competitive edge in the market. For instance, in January 2024, Coway a leading tech company had launched the Airmega 100 air purifier cylindrical model, adding an affordable option for smaller space.

Furthermore, in August 2022, Camfil USA, a recognised leader in clean air solutions and a pioneer in the research, development, and construction of advanced air filtration technology, had announced the release of the City M filter which eliminates allergens such as molecular pollutants, dust and pollen. Again, in August 2022, Electrolux, a home appliance brand, had unveiled a wide selection of air purifiers with built-in Wi-Fi connectivity in India. The most recent version of these purifiers is available in three types starting at INR 29,000. Earlier, in April 2021, Dyson had launched the new Dyson Purifier Formaldehyde series, which includes innovative solid-state formaldehyde detection technology and which is designed to catch ultrafine dust and allergens while removing potentially harmful volatile organic compounds (VOCs), including formaldehyde3.

Asia Pacific is anticipated to hold a significant share in the air purifier market owing to the rapid urbanization and industrialisation in the region. Apart from this, the rising disposable income and rising air pollution is also contributing to the air purifier market growth. On the other hand, the North America region is likely to witness growth in the air purifier market. This growth can be attributed to the increasing adoption of air purifiers in the region. Additionally, the increasing installation of comprehensive ambient air quality monitoring systems, combined with the development and implementation of regulatory actions and the organisation of air quality management programmes to raise public awareness, is expected to drive demand for air purifiers in North America in the coming years. Furthermore, Europe is also expected to grow substantially in the air purifier market during the forecast period. This growth is influenced by rising government regulations, increasing air pollution and industrialization in the region.