Apple Concentrate Market Report

Apple concentrate's market expansion is anticipated to be fuelled by an increase in demand from the food and beverage industry for the production of various food products like beverages, confectionary and soups to enhance the flavour of the foodstuffs. North American region will hold a considerable market share over the forecast period, as consumers are becoming more health conscious and self-aware, they are choosing fruit juices rather than aerated drinks. The demand for natural sugars has increased as consumers are becoming more aware of the added sugar in food. Because of the changing lifestyles and eating patterns of consumers, packaged fruit juice consumption is on the rise and is contributing to the apple concentrate market's booming expansion. The highly advanced fruit processing and beverage industries in North America and Europe are the major factors driving growth in these regions' apple concentrate markets. The Asia-Pacific region offers potential growth opportunities, as some globally popular market players, such as Tropicana Products, Inc. launched a new line of products. Furthermore, firms like RAW Pressery Pvt. Ltd. are aiming to popularise cold-pressed juices in countries like India in order to meet the population's demand for no sugar and nutritious juices. Apple concentrate's market expansion is also expected to be fuelled by rising demand for dietary supplements like pectin. Apple pectin is linked to a number of developing health benefits, including lower cholesterol and better blood sugar control.

Limited access to raw materials is the main problem, as farmers are finding it difficult to harvest apples owing to the unpredictable weather and natural disasters. Additionally, producing apples uses a lot of water, which is another issue that farmers have. As a result, the limited supply of apples is causing significant challenges to market growth. The process of making apple concentrate is impacted by oxidation. Apples have a polyphenol oxidase enzyme that causes oxidation, although industrial heating processes can prevent it. However, this can raise the cost of the entire production. Over the forecast period, these factors are anticipated to limit the apple concentrate market expansion.

The players in the apple concentrate market have shifted their attention to sugar that is naturally sourced, such as sugar made from fruit concentrates or deionized fruit juice. Market pioneers in the global apple concentrate market, for example, AGRANA Beteiligungs-AG, Britvic plc, and Doehler USA Inc., are purposefully investing to limit development by acquiring small apple concentrate producing companies. AGRANA Beteiligungs-AG is concentrating its efforts on increased innovative work and M&A strategies. Doehler USA Inc. is focused on increasing production volumes. Tree Top, Inc. is efficiently focusing on improving its product portfolio and delivering more updated products to the market. Britvic plc is putting measures in place to boost production and sales. Producers are developing a range of flavours as well as fruit juices without preservatives & sugar to increase the consumer base. Additionally, the global demand for apple concentrate is rising due to expansion in the food and beverage industry.  Minute Made Apple Sparkle, a sub-brand of the Minute Made brand, was launched by Coca-Cola India Pvt. Ltd. in March 2019. This apple juice is made with Kashmiri apples and apple concentrate. GCMMF, entered the fruit juice market in 2019 and introduced Amul Tru, a packed fruit drink line with flavours like apple, mango, orange, and litchi. The apple concentrate was used to make this apple juice product. Coca-Cola India Pvt. Ltd. launched Fanta’s new flavour, Apple Delite in Mar 2022.

The market for apple concentrate is anticipated to see new opportunities as a result of the growing use of apple concentrate in dental care products. Apple concentrates include phenolic chemicals that have anti-caries properties; therefore, they can be used to treat dental issues like cavity. As a result, over the forecast period, the introduction of new products like toothpaste, mouthwash, and others that are made with apple concentrate is expected to drive market expansion. Market growth rates are being accelerated by the research and development resources being used to examine how apple concentrates affect the immune system. The rising expenditures for research and development, particularly in developed and developing countries, will open up even more attractive opportunities for apple concentrate market expansion.