Automated External Defibrillators Market Report

AEDs are utilised in a wide range of situations, including medical emergencies, hospitals, public access, work environments, households, and private cardiac clinics. As consumer awareness grow, there will likely be a greater demand for this device in offices all around the world. Training for the right use of an automated external defibrillator equipment may contribute in the prevention of unfortunate occurrences such as cardiac arrest deaths. As a result, numerous training programmes are being created to guarantee that these devices are properly utilised in offices. Furthermore, technological developments in the industry, as well as increased government assistance, drive market expansion. In addition, the AEDs market is driven by pivotal governmental support, such as the Cardiac Arrest Survival Act introduced by Scott Franklin and Gerry Connolly. This bipartisan initiative aims to standardize liability protections for businesses and Good Samaritans using AEDs, thereby reducing legal risks and promoting broader deployment. The act addresses current market limitations posed by inconsistent state laws, enhancing AED adoption and subsequently boosting survival rates for out-of-hospital sudden cardiac arrests (SCA). This legal framework promotes market growth by encouraging widespread AED usage and increasing public safety.

AEDs are only likely to be nearby in 1 in 5 cardiac arrest cases, according to the American College of Cardiology, and there is a 20–30% possibility that they will be inaccessible since they are housed inside a closed structure. Out-of-hospital cardiac arrest kills around 356,000 people in the United States each year, with a survival rate of less than 10-12%. In addition, the AEDs market, technical concerns present significant barriers to growth. Common issues include battery malfunctions, hardware failures, and defects in wiring, circuitry, and connectors, which can impede the device’s ability to deliver timely shocks. These reliability problems drive emergency care providers and public access facilities to favour established brands with a demonstrated history of quality. Subsequently, emerging vendors and local distributors face challenges in gaining market traction due to these technical limitations and reliability concerns.

Major industry leaders utilize strategies that focus on launching new products, merging with competitors, and purchasing companies to grow their customer base and enhance their range of products. In January 2023, Virginia Tech boosted its commitment to campus safety by expanding its Automated External Defibrillator (AED) program across the Blacksburg campus. Coordinated by the Virginia Tech Rescue Squad, with support from the Virginia Tech Police Department and Environmental Health and Safety, this initiative enhances emergency response capabilities. While AEDs are not a substitute for EMS, they offer a crucial intervention during the initial minutes of a cardiac arrest, potentially saving lives. This move underscores the growing emphasis on integrating advanced emergency preparedness solutions in educational institutions.

However, in July 2023, CellAED, the world’s first personal defibrillator, was introduced to the UK Government departments and services via the NHS Supply Chain. This ground-breaking device, designed by Australian start-up Rapid Response Revival, features a user-friendly 3-step activation process and is ultra-portable at just 450g. CellAED addresses critical gaps in sudden cardiac arrest response, offering a more accessible and affordable solution for immediate defibrillation. This innovation aims to improve survival rates by enhancing defibrillator availability, particularly in-home settings where the need is urgent and current options are cost-prohibitive.

The market for North American automated external defibrillators is expected to grow during the forecast period.  Due to the prevalence and rising rate of cardiovascular diseases, the introduction of innovative products, and the expanding number of major industry participants in the region. Furthermore, the increasing geriatric population is likely to fuel market expansion in North American nations. As per the Population Reference Bureau, North America's geriatric population is expanding rapidly, with approximately 58 million individuals aged 65 and older in the United States in 2023, projected to reach 82 million by 2050. This demographic shift underscores the increasing demand for automated external defibrillators (AEDs) in the region, reflecting its substantial market dominance. North America’s aging population drives significant growth in the AED market, emphasizing its crucial role in emergency medical response. An increase in the geriatric population, which is susceptible to developing cardiovascular diseases, is likely to fuel demand for automated external defibrillators, adding to market growth. Furthermore, rising awareness campaigns for automated external defibrillators, new product approvals, and launches are likely to boost growth possibilities in the North American region throughout the forecast period. An event to teach CPR and automated external defibrillator use, for instance, was established by Great Western Air Ambulance Charity in August 2022. The event was held in conjunction with the introduction of a public-access defibrillator. Thus, factors such as rising cardiovascular disease incidence, the presence of significant market competitors, and frequent product launches are projected to contribute to the growth of the market in this region throughout the forecast period