Baby Stroller and Prams Market Report

There is a rising demand for luxury baby strollers and prams among affluent parents who prioritize both design and functionality. This leads to collaborations between market players for exclusive, top-tier products that offer both innovation and superior craftsmanship and enhance daily life. For instance, in August 2024, Nuna and BMW announced an exclusive design collaboration, merging their expertise in premium baby gear and automotive luxury. This collection, focused on craftsmanship and innovation, combines Nuna’s commitment to safety and durability with BMW’s precision and luxe aesthetics. The collaboration offers families high-quality, stylish products, elevating everyday experiences for selective buyers who value exceptional design and quality.  The collection offers high-end, durable, and ensures safety, comfort, and style for families. It provides an elevated user experience with premium design and materials, offering a unique blend of luxury and practicality that appeals to selective buyers.

The growing demand for premium luxury, designs, baby strollers, and prams that align with wealth and taste in high-end products. Parents are increasingly willing to invest in high-quality, innovative products for their children. Led collaboration that meets both functional and prestigious baby strollers and prams. For instance, in September 2024, Silver Cross partnered with Lamborghini to create the Reef AL Arancio, a luxury super stroller featuring Lamborghini's signature leather, suede trim, and bold orange highlights. Drawing inspiration from Lamborghini's design pillars, this exclusive collaboration blends exceptional craftsmanship with innovation, marking a new era in high-end baby prams.

The growing trend of health-conscious, fitness-prioritizing parents seeking specialized baby strollers that are designed for running, and keeping up with an active lifestyle while caring for their children. This led market players to launch baby strollers, that meet the needs of active parents, offering flexibility for different exercise routines, whether jogging, cycling, or skiing.

For instance, in August 2021, PUMA announced a partnership with CYBEX to launch a range of strollers, specially designed for active parents. ZENO is a versatile four-in-one stroller for pushing, pulling, or attaching to a bike or skis. While AVI baby stroller is lightweight and ideal for running, featuring reflective elements and stand guards for visibility, combining athletic design with modern parenthood.

The baby strollers and prams market can face several restraining factors that could hamper its growth. One such factor is the high cost associated with the premium feature-rich strollers, which often discourage price-sensitive consumers. Additionally, the bulkiness of some strollers can make them difficult to use and keep, particularly for urban families with limited storage space. However, disposable safety concerns also pose challenges, as manufacturers must meet varying requirements. As consumers and governments increasingly demand eco-friendly options. Furthermore, the increasing availability of second-hand strollers and the growing trend of minimalist parenting may reduce demand for new products.

With increasing consumer environmental issues awareness, there is a growing need for eco-friendly baby products. Parents are looking for a high-quality, stylish, premium, and high-performance stroller with unique features tailored to modern families. Due to this, the market players are meeting this demand by offering a sustainable solution without compromising on luxury or functionality.

For instance, in August 2024, Mima USA launched the highly anticipated Mima Creo Stroller in the U.S. after a successful pre-order phase. It is an eco-conscious, luxury stroller, that produces a 25% lower carbon footprint, sustainable materials, and innovative features like newborn-friendly versatility, a protective canopy, and an automatic footrest fold. Available at premier retailers nationwide, including Nordstrom, Mima Creo sets a new standard for sustainable parenting.

As families grow, the demand for strollers that can accommodate multiple children is increasing. Parents are increasingly seeking strollers with comfort and convenience that can provide all-weather adaptability, smooth rides, and ease of use for various family stages. For instance, in May 2024, UPPAbaby is showcasing the new Vista V3 stroller in Las Vegas. The Vista V3 offers over 30 customization options, transforming from a single stroller to accommodate up to three children. Features include an all-weather comfort seat, enhanced suspension, and a new magnetic buckle harness, enhancing the stroller's appeal to parents. UPPAbaby enhances its brand reputation, attracting both new and existing customers who value quality, innovation, and design.

Additionally, in October 2024, Bugaboo announced the launch of its first single-to-double stroller, the Kangaroo, at an On the Grow pop-up event in New York City. The event, designed for media, influencers, and consumers, featured floral installations and a panel discussion with working moms. The Kangaroo strollers and prams can accommodate up to three children, which is part of Bugaboo’s commitment to supporting growing families, giving market players an edge in offering high-quality, adaptable products that appeal to modern parents and creating an opportunity for retailers to tap into social media-driven awareness, increasing customer engagement and brand visibility.

North America holds a significant share of the global baby stroller and pram market, driven by high disposable incomes, a strong preference for premium, feature-rich products, and a large base of working parents. The U.S. and Canada are key contributors to the market's growth, with a rising demand for strollers that offer convenience, safety, and multi-functionality. Increasing awareness about child safety, coupled with an emphasis on design and innovation, further drives the market. In this region, the demand for lightweight, easy-to-fold, and compact strollers that cater to urban living and travel is substantial.

Europe is one of the leading regions in the baby stroller and pram market, driven by high consumer spending power, advanced retail infrastructure, and increasing child safety and comfort awareness. However, the market growth is also fuelled by the demand for premium, high-quality products while prioritizing safety, convenience, and design innovation. Moreover, due to the sustainability trend manufacturers are increasing the integration of sustainable materials and eco-friendly production practices. UK, Germany, France, and Italy are the significant contributors with technological advancements, including the integration of smart features, have gained traction and parents are investing in high-end, tech-enabled strollers.

The baby stroller and pram market in the Asia-Pacific region is witnessing significant growth, due to rising urbanization and disposable incomes. Additionally, due to the growing child safety awareness and increasing influence on parenting trends are leading to the adoption of advanced featured strollers such as multi-functionality, lightweight designs, and all-terrain capabilities.

However, the E-commerce platforms have further boosted market accessibility, enabling parents to easily compare and purchase strollers online in countries like China, India, Japan, and South Korea. The Middle East and Africa region is representing a growing baby strollers and prams market, driven by an emphasis on child safety and comfort in combination with demographic shifts and demand for lightweight, foldable, and easy-to-maneuver in busy environments.

In addition, technological advancements like all-terrain wheels, smart strollers, and enhanced safety features are gaining traction in urban centers. Furthermore, young parents are child safety and comfort prioritized by young parents are fuelling high-quality strollers demand. However, e-commerce and online shopping also boost the accessibility, of consumers to explore a wide range of products. In regions like the UAE and Saudi Arabia, the market is characterized by a preference for luxury and branded products, as parents are willing to invest in strollers that combine style, functionality, and durability and are willing to spend on premium, luxury, and branded strollers.

The Latin American baby stroller and pram market is experiencing steady growth, driven by increasing urbanization, rising disposable incomes, and a growing focus on child safety and comfort. The preference for advanced featured strollers such as adjustable handles, multiple recline positions, and larger storage spaces is increasing, as parents desire more versatile and comfortable. Countries like Brazil, Mexico, and Argentina are the key players in the region, with significant market growth fuelled by the expanding middle class and a rising number of working parents.