Baking Ingredients are Becoming Popular in Terms of Convenient Foods

There has been a major increase in the consumption of bakery products owing to the increased popularity of convenient foods driven by modern lifestyle-influenced consumption changes. Demand for multi-cuisine baked products, as well as baking ingredients that minimise fermentation time, are likely to boost market growth. Baking ingredients such as enzymes, emulsifiers, baking powders, and yeast are widely used in the preparation of bakery products such as pastries, bread, cakes, rolls, tarts, pies, and many more. Consumers' purchasing decisions are highly influenced by the appearance, taste, texture, smell, shelf life, and fortification of baked foods. The quality of bakery products has a stronger influence on millennials and Gen Z. As a result, bakers are increasingly focusing on baking ingredients to maintain the quality of baked products while fulfilling the demands of a rising population.

Due to food shortages, environmental concerns, and lifestyle problems, there is a rise in the market for sustainable and natural baking ingredients like fibres. Consumer purchasing behaviour nowadays is primarily affected by increased concerns about sustainability, animal welfare, and climate change. Due to the negative environmental impacts of animal-based foods, many consumers are increasingly adopting veganism and preferring plant-based, natural food products with a lower carbon footprint. As a result, there is a growing demand for vegan cakes, muffins, and pastries produced with plant-based baking ingredients such as dairy-free milk substitutes, fibres, natural colours, and flavours.
Baking Ingredients Market Report

Rising Demand for High-Quality Baked Products Leads to Market Expansion

The on-the-go food culture in countries like Canada and the United States will boost demand over the forecast period.  Convenience and easy-to-carry options, provided by bakery producers such as pocket wraps and rolls, are also boosting expansion. Gluten-free food is one of the market's latest trends, and it is expected to continue throughout the forecast period. The rising working population is looking for meals that take less time to prepare than traditional foods. Furthermore, consumer perceptions of health and well-being are driving them to choose a nutritious diet.

The ongoing evolution of the food processing sector has led in the development of new packaged foods to fulfil North American consumers' increased need for convenience foods. As the Asia Pacific region's urban population is gradually shifting towards Western foodstuffs, many companies tend to increase their production volume and incorporate innovative manufacturing processes to manufacture high-quality products. Baking ingredient producers can supply emulsifiers, enzymes, baking powders, oils, and fats as a result of high-quality product production thereby, the demand for baking ingredients is anticipated to increase. New applications and developments to make high-quality baked products are expected to fuel demand in developed economies. Consumers' accessibility to affordable bakery items, has a positive impact on market growth in developing economies. Rising urbanization in transition economies is driving up demand for baking ingredients.

Recent Trends in the Baking Ingredients Industry

  • Eco-friendly packaging and sustainable sourcing.
  • Use of alternative sweeteners like stevia, monk fruit, and erythritol.
  • Plant-based bakery ingredients such as plant-based flours (e.g., almonds), plant-based proteins, and dairy substitutes.
  • Healthy products include ingredients that support low-sugar, low-carb, gluten-free, and high-protein diets.
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High Sugar & Calorie Content of Baked Foods is Likely to be a Challenge

The high proportion of refined carbohydrates used in baking is one of its drawbacks. In baking, refined flour and sugar are widely used.  As these ingredients are high in calories, even a small sweet treat can significantly raise the caloric intake for the day. Some baked foods are rich in fat, which can raise caloric intake and increase the risk of certain diseases. Animal fats or vegetable fats are commonly used in baking. The high sugar content of baked foods can cause tooth enamel to deteriorate. All these aspects restrict the baking ingredients market expansion. The increased substitution of whole grain cereals in baked goods is expected to hamper market expansion, as the health consciousness trend continues. However, rising baking ingredient applications and the expansion of the frozen bakery products market will certainly provide opportunities in the coming years.

New Innovations by Market Players Drive the Baking Ingredients Market

Many producers are developing innovative strategies to keep the product fresh over an extended shelf life. The launch of baked foods that incorporate freshness and flavour through natural ingredients and enzymes with reduced sugar levels has acquired great acceptance. Natural approaches that suppress mould growth in bakery products have extended the product's life while satisfying consumer expectations. In January 2024, Puratos launched Intens Soft & Fine an alternative for mono- and diglycerides. Their newly produced alternative provides quality and texture over shelf life for bakery items such as hamburger buns, toast bread, doughnuts and panettone, according to the company.

Cargill, Incorporated. launched its first innovation centre in India in Jan 2021. The 17,000-square feet innovation centre contains a sensory laboratory and demonstration kitchen with capabilities to serve beverage, bakery, dairy, and convenience food companies. Cargill, Incorporated. introduced SimPure 92260 soluble rice flour in Oct 2021, which has the same taste, texture, and functionality as maltodextrin, a key ingredient in bulking agents and flavours. This component has the same properties as maltodextrin and can be utilised in a range of applications, including baked foods. DuPont introduced the DuPont POWERBake 6000 and 7000 series enzymes specifically designed for European recipes in Feb 2022. These enzymes, according to the company, can be utilized in improved homes and bakeries that provide innovative emulsification solutions that satisfy consumer expectations for clean labels while retaining the flavour and quality of white bread and bread.
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Rising Popularity of Frozen Baked Foods will Increase the Use of Baking Ingredients

Growing urbanization is promoting lifestyle changes where there is less or no time to cook. This is encouraging food and beverage companies to produce a variety of baked products that can be served as breakfast or snack items. The availability of foods with a longer shelf life and access to frozen storage conditions at retail bakeries are fuelling the market growth. Throughout the forecast period, growth in the frozen bakery product market is likely to enhance consumption of baking ingredients. The rising popularity of frozen baked goods is attributed to factors such as convenience, speed of cooking, product availability, and low cost. The bakery ingredient market is also expanding due to increased demand from coffee cafes and grocery chains. Owing to increased disposable income and rising population purchasing power parity, frozen bakery products are anticipated to have potential demand in developing economies such as India and China.
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The report provides a detailed overview of the baking ingredients market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the baking ingredients market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the baking ingredients market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the baking ingredients market. Some key countries and regions included in the baking ingredients market report are as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Baking Ingredients Market Research Report Covers In-depth Analysis on:

  • Baking ingredients market detailed segments and segment-wise market breakdown
  • Baking ingredients market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in baking ingredients industry)
  • Current, historical, and forthcoming 10 years market valuation in terms of baking ingredients market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Baking ingredients market demand analysis
  • Baking ingredients market pricing analysis over the forecast period (by key segment and by region)
  • Baking ingredients market regional insights with the region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in the baking ingredients market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in baking ingredients market
  • Baking ingredients market sales and distribution strategies
  • A comprehensive overview of the parent market
  • A detailed viewpoint on baking ingredients market forecast by countries
  • Mergers and acquisitions in the baking ingredients market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What are the key drivers of the baking ingredients market growth?

The growing demand for ready-to-eat baked goods, health-conscious consumers, and innovations in clean-label products are driving the baking ingredients market's growth.

Which regions are dominating the baking ingredients market?

North America and Europe are leading the market, with strong demand for innovative and premium baking products, while the Asia-Pacific region is emerging with rapid urbanization and rising disposable incomes.

What is the outlook for the baking ingredients market in the next decade?

The baking ingredients market is expected to continue its growth, driven by evolving consumer preferences for healthier, cleaner, and more sustainable ingredients in baked products.