Banana Puree Market Report

The increased employment of women in the global workforce has contributed to an increase in global demand for baby food. Purees with various flavours are frequently used as the main ingredients in baby yoghurt and protein-rich cereal. Due to the huge popularity of banana puree in the creation of a variety of edible products, the infant food market has surpassed every other category in banana puree production. The infant food category is expected to be the most profitable in the banana puree market. Rising income levels, increased demand for convenience foods, and increased consumption of health foods have all boosted the banana puree market. The banana puree market in the United States is rapidly expanding, as health beverages and smoothies are becoming increasingly popular. When it comes to beverages, more and more consumers are looking for healthier options, as it is low in calories and fat, banana puree is an excellent substitute for sugary drinks.

Banana cakes are popular among European consumers in general, but French banana cakes are extremely popular. The bakery and dessert industry is driving the banana puree market globally. In recent years, the Asia-Pacific banana puree market has progressed. In both Japan and Indonesia, banana puree is a popular product. Both Japan and Indonesia are tropical countries, they are among the leading producers of banana puree. In recent years, the two countries have experienced an increase in demand for banana puree, and are working to fulfil this demand. The climate in India is favourable for banana cultivation, and there is a plentiful supply of fresh bananas accessible for processing into puree. Indian consumers are becoming more health-conscious and are looking for quick-to-prepare healthy meal options. Owing to the rise in Chinese consumer demand, several market participants consider China as a potential growth market for banana puree. The Chinese government's policies also encourage the development of the domestic food processing industry, which is anticipated to boost demand for banana puree in China.

Uneven environmental factors, resulting in a significant impact on banana production levels and banana puree costs, are a primary factor limiting market expansion. Unfavorable weather conditions have increased the demand-supply gap, posing a threat to various countries' food safety programs. Severe climatic conditions, such as excessive or insufficient rainfall, extreme cold or hot temperatures, and others, have an impact on fruit production, causing import prices to fluctuate, and presenting a challenge to banana puree producers. Apart from that, the short shelf life of bananas, fruit processing challenges, and the banana browning problem are some of the main factors restricting the banana puree market growth.

Market players in the banana puree market are implementing various strategic initiatives such as product development and mergers and acquisitions to maintain their competitive position in the global banana puree market. Owing to the rise of e-commerce platforms, producers offer banana puree at reasonable prices. Increased social media campaigns promoting awareness about the various health advantages related to the consumption of fruit purees is another aspect that has resulted in increased sales of banana puree through online retail channels. The Coca‑Cola Company (India) introduced Minute Maid smoothies with fruit juice, milk, fruit purees, and other ingredients in September 2018. The smoothie is produced with various purees and is available in the market in banana and mango varieties. The Kraft Heinz Company, a leading producer of banana puree and other foodstuffs, announced the acquisition of Primal Nutrition, LLC, in January 2019. This acquisition will help The Kraft Heinz Company increase its product offering. General Mills Inc. introduced many new ready-to-eat cereal products in 2022. Strawberry Banana Cheerios are the latest edition of the Cheerios portfolio, made with strawberry and banana puree.

Banana puree is not only related to several health benefits but it is also known to have numerous skin and hair benefits. Banana puree is a popular raw material used in the manufacturing of cosmetic products to nourish the skin and hair. The antioxidant content of banana puree is widely known for its anti-aging benefits. Other benefits of the product include skin moisturizing, oil management, dandruff control, hair growth, and many more. Natural ingredients are raw materials derived from plants and used in the manufacturing of personal care and cosmetic products. The increased consumer awareness of the use of synthetic chemicals in cosmetics influences the demand for natural cosmetic ingredients. Consumers are concerned about chemicals related to health concerns, thereby increasing demand for cosmetics made from natural ingredients. For instance, Natura&Co (The Body Shop), sells a variety of cosmetic items such as banana hair masks, banana shampoo (banana puree as a main ingredient), and banana conditioners.