Download Sample, Beetroot Powder is Gaining Recognition in Terms of Flavouring Agent, Higher Antioxidant Content and Taste Enhancer
Food companies are increasing their usage of beetroot powder as one spoonful of beetroot powder contains the same nutrients as one beetroot. Its use in the food sector as a flavoring agent and taste enhancer is becoming increasingly popular among millennials as a result of rising health concerns. Due to its high antioxidant content, beetroot powder is used as a supplement. Beetroot powder has a high concentration of nitrates, that boost blood oxygen concentration and relax veins. Beetroot powder has applications in the food and beverage industry as it is used in pasta sauce, smoothies, muffins, juice, salad dressings, and other items. The trend of adding beetroot powder to flavor burgers and pizzas is one of the drivers of the beetroot powder market. Owing to its higher antioxidant content, beetroot powder is becoming increasingly popular in the cosmetic industry around the world. Several market players are working to improve the quality of their products. Furthermore, beetroot powder is becoming extremely prevalent in cosmetics and personal care items. This aspect encourages market growth. As a result, these factors are anticipated to boost the beetroot powder market over the forecast period.
Increasing Demand for Personal Care Products & Natural Food Colours to Drive Market Growth
North America, leads the beetroot powder market and is expected to grow rapidly over the forecast period, owing to rising companies in Canada and the United States. Increased demand for natural food colours in the food and beverage industry may boost market expansion. Beetroot powder is widely used as a natural food colouring in a variety of meals, including curries, smoothies, gravy, ketchup, pancakes, and red velvet cakes, imparting a red colour to boost domestic sales growth. The European beetroot powder market will continue to expand rapidly, dominated by the UK, France, and Germany.
As the personal care trend expands, so will the need for personal care products, resulting in a larger regional market. Beetroot powder maintains skin elasticity and firmness, making it a popular anti-ageing cream and lotion with incredible antioxidant capabilities, fuelling beetroot powder demand in the European market. The Asia Pacific beetroot powder market is expected to be dominated by China, Japan and India. Growing consumer perceptions of a healthy lifestyle, as well as increased sports activity to improve athletic performance, are critical factors in the market’s regional expansion. Asia Pacific's significantly increased urbanisation and disposable income growth is one of the primary market drivers. As a result, there is increased demand for fast foods, owing to its high nutritious content, beetroot powder is becoming more popular.
As the personal care trend expands, so will the need for personal care products, resulting in a larger regional market. Beetroot powder maintains skin elasticity and firmness, making it a popular anti-ageing cream and lotion with incredible antioxidant capabilities, fuelling beetroot powder demand in the European market. The Asia Pacific beetroot powder market is expected to be dominated by China, Japan and India. Growing consumer perceptions of a healthy lifestyle, as well as increased sports activity to improve athletic performance, are critical factors in the market’s regional expansion. Asia Pacific's significantly increased urbanisation and disposable income growth is one of the primary market drivers. As a result, there is increased demand for fast foods, owing to its high nutritious content, beetroot powder is becoming more popular.
Recent Trends in the Beetroot Powder Industry
- Innovation in product formulations including baked goods, snacks, and dietary supplements.
- Plant-based diets and nutritional supplements in vegan and vegetarian products.
- To enhance athletic performance and endurance.
Explore Our Breakthrough Market Segmentation and Personalize it to Meet Your Business Needs…!
High Costs & Side Effects of Beetroot Powder is Likely to be a Challenge
The increasing price of beetroot and manufacturing may hamper market expansion. People in developing and underdeveloped countries may find it difficult to afford products containing beetroot powder owing to its high prices, which might limit market growth during the forecast period. As beetroot contains a large number of oxalates, it can contribute to kidney stones and stomach discomfort, red urine or stool are all side effects of consuming too many beetroots at once. After excessive intake, uncommon minor responses to beetroot may include itching or redness that may limit market expansion.
Beetroot Powder Market Expansion is Encouraged by Novel Innovations
Manufacturers use a variety of marketing techniques, such as new product launches, geographic expansions, mergers and acquisitions, collaborations, and partnerships, to discover potential consumer interests and build a larger consumer base. For example, YESRAJ AGRO EXPORTS PVT. LTD. was established in Jun 2013, in Pune, Maharashtra. It recently entered the market with dehydrated beetroot powder. Nature's Way Brands released beetroot powder that promotes antioxidant pathways and free radical scavenging action. Love Beets, a pioneering brand of quality, ready-to-eat beetroot products, expanded its product range with 100% pure beetroot powder in 2017, a great item for health enthusiasts, fitness fanatics, or those simply trying to add healthier foods into their diet. MELTING POT CONCEPTS PRIVATE LIMITED (AS-IT-IS) introduced its new product, beetroot powder in Nov 2020. It is 100% natural and chemical-free. It boosts immunity, memory, and energy levels. Zenkgo has introduced a variety of nutritional foods to improve people's health. Zenkgo introduced raw beetroot powder in 2022, bringing a new standard of quality and efficiency to the nutrition sector.
Know Your Competitors and Strengthen Market Share Effectively
Growing Use of Beetroot Powder in the Pharmaceutical Sector has Fuelled the Market
Beetroot powder is largely used in the manufacturing of medicines, the pharmaceutical sector is the major contributor to the beetroot powder market and is likely to increase over the forecast period. The increasing amount of research and development on the advantages of beetroot powder is boosting its use in the innovation of a variety of organic pharmaceuticals. According to the Indian Economic Survey 2021, the domestic market is anticipated to grow 3x in the next decade. India's domestic pharmaceutical industry was worth US $ 42 billion in 2021 and is expected to grow to US $ 65 billion by 2024 and US $ 120-130 billion by 2030. Beetroot powder may benefit cardiovascular health, heart health, and blood pressure control. It is a powerful energy boost that helps sports endurance. Beetroot powder can be utilized in pharmaceutical health products, healthy nutrition products, powder beverages, dairy products, instant food, and a variety of other applications.
Searching for a Country or Region-Specific Report?
Unlock industry complexities with reports crafted for selected countries and regions at Reduced Cost
The report provides a detailed overview of the beetroot powder market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, the Middle East, and Africa. The country-specific assessment for the beetroot powder market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the beetroot powder market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the beetroot powder market. Some key countries and regions included in the beetroot powder market report are as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Beetroot Powder Market Research Report Covers In-depth Analysis on:
- Beetroot powder market detailed segments and segment-wise market breakdown
- Beetroot powder market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in beetroot powder industry)
- Current, historical, and forthcoming 10 years market valuation in terms of beetroot powder market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Beetroot powder market demand analysis
- Beetroot powder market pricing analysis over the forecast period (by key segment and by region)
- Beetroot powder market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the beetroot powder market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in beetroot powder market
- Beetroot powder market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on beetroot powder market forecast by countries
- Mergers and acquisitions in beetroot powder market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the beetroot powder market?
The increasing demand for natural food ingredients, the rise in health-conscious consumers, and the popularity of plant-based diets are major factors contributing to the growth of the beetroot powder market.
What are the key challenges in the beetroot powder market?
The key challenges include the high cost of production, the need for efficient preservation techniques, and competition from other natural food powders, which may limit market growth in certain regions.
Which regions are expected to see the highest demand for beetroot powder?
Regions such as North America, Europe, and parts of Asia-Pacific are expected to witness significant demand for beetroot powder due to the rising trend of health-focused diets and natural food products.
