Innovation in Healthy Snacks Fuelling Market Growth
Rising demand for biscuit market is attributed to increasing consumption of ready-to-eat food products enriched with nutrients such as fibre, protein, vitamins, and minerals, as well as products integrated with whole grains, seeds and fortified ingredients are also gaining traction. Due to this many market players and government organisations are collaborating to increase the production and strengthen the position of high nutritive value biscuits. For instance, in May 2022, the Agricultural & Processed Food Products Export Development Authority (APEDA) launched varieties of millet biscuits in Ahaar Food Fair, that are gluten-free, 100% natural and without preservatives for all age groups.
However, according to the NIH report of 2024, the prevalence of celiac disease ranges between 0.7 % to 2.9% with higher frequency in females compared to males, consuming gluten is one of the main reasons behind celiac disease, resulting in difficulty in absorption of necessary nutrients, due to which the growing trend towards consumption of healthier options, including biscuits with lactose free, reduced sugar, whole grains, and added nutrients are increasing among consumers. Many key players are introducing gluten-free biscuits with similar taste as of regular offering health benefits without compromising on taste. For instance, in April 2023, Parle announced to launched campaign for hide and seek, sweet cookie brand, aim to increase excitement among consumers, helping strengthen brand's position in the market and reinforce the delivery of chocolate experience to consumers.
However, according to the NIH report of 2024, the prevalence of celiac disease ranges between 0.7 % to 2.9% with higher frequency in females compared to males, consuming gluten is one of the main reasons behind celiac disease, resulting in difficulty in absorption of necessary nutrients, due to which the growing trend towards consumption of healthier options, including biscuits with lactose free, reduced sugar, whole grains, and added nutrients are increasing among consumers. Many key players are introducing gluten-free biscuits with similar taste as of regular offering health benefits without compromising on taste. For instance, in April 2023, Parle announced to launched campaign for hide and seek, sweet cookie brand, aim to increase excitement among consumers, helping strengthen brand's position in the market and reinforce the delivery of chocolate experience to consumers.
Growing Trends of Gluten Free Organic Biscuits is Propelling Market Growth
Growing awareness of health issues related to high sugar and fat content with growing demand to ensure children derive nutrition along with delicious melt-in-the-mouth experience with a super crunch, led manufacturers to increase collaboration and acquisition to reformulate products and offer healthier options. For instance, in July 2024, Mc Vities in collaboration with gold bar and digestive biscuit announced to launch gold digestive biscuit, on their 100th anniversary, in wide range of flavours of milk, dark and white chocolate. Additionally, in January 2022, Mondelez International announced acquisition completion of Chipita Global S.A., to accelerate the market growth.
Furthermore, rising demand for gluten-free biscuits are creating buzz, due to which many key players are launching gluten-free snacks to cater consumers demands. For instance, in December 2023, Crave launched gluten-free cake inspired vegan sandwich cookies, consisting vanilla filling. Additionally, in May 2022, Arnott’s announced to launched gluten-free biscuit, in versions of Tiny Teddy, Choc Ripple, and Scotch Finger, offering same taste, quality and texture as traditional snacks, helping in improving energy level of people suffering from lactose intolerance, digestive health, weight gain.
Furthermore, rising demand for gluten-free biscuits are creating buzz, due to which many key players are launching gluten-free snacks to cater consumers demands. For instance, in December 2023, Crave launched gluten-free cake inspired vegan sandwich cookies, consisting vanilla filling. Additionally, in May 2022, Arnott’s announced to launched gluten-free biscuit, in versions of Tiny Teddy, Choc Ripple, and Scotch Finger, offering same taste, quality and texture as traditional snacks, helping in improving energy level of people suffering from lactose intolerance, digestive health, weight gain.
Recent Trends in the Biscuit Industry:
- Increasing demand for vitamin, fibre and mineral enriched biscuits
- Rising demand for vegan and plant-based alternatives
- Adoption of eco-friendly packaging
- Interest in unique and premium flavours
- Incorporation of ingredients and flavours from different cultures.
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Dietary Restrictions, and Product Quality Safety Impacts the Market Growth
Growing health issues awareness related to high sugar, fat, and calorie content in traditional biscuits is leading consumers to seek healthier alternatives, impacting market demand for conventional biscuit products, impacting market growth, resulting in continuous introduction of innovative products by market players according to changing consumer preferences to stay relevant, causing high cost, less affordability and slowing down of the market.
Furthermore, increasing consistent product quality and safety is necessary, as any issues with contamination and product quality lead to recalls and damage brand reputation. For instance, July 2022, a product recall had announced for potential presence of plastic pieces in biscuits and snacks of Enjoy Life products, affecting market sale and slowing market growth. in addition, in July 2024, FDA released a product recall for cookies produced by C. Krueger's Finest Baked Goods, due to missing ingredient labels on packaging and has been given a Class II risk assessment by the FDA.
Furthermore, increasing consistent product quality and safety is necessary, as any issues with contamination and product quality lead to recalls and damage brand reputation. For instance, July 2022, a product recall had announced for potential presence of plastic pieces in biscuits and snacks of Enjoy Life products, affecting market sale and slowing market growth. in addition, in July 2024, FDA released a product recall for cookies produced by C. Krueger's Finest Baked Goods, due to missing ingredient labels on packaging and has been given a Class II risk assessment by the FDA.
Product Innovation and Demand for Traditional Biscuits Gaining Traction
With the improvements in baking and ingredient processing technology, provide enhanced texture, flavour, and longer shelf life of biscuits and increasing innovations in flavours and patterns, resulting in introduction of unique pattern products by market players. For instance, in September 2023, Biscuit International announced to launched wafer sandwich and DONKIS biscuits in Moroccan market, indulgent of wafer with chocolate and milk filling while DONKIS is a round plain biscuit decorated with the image of Simpsons, providing fun and crunching delight for children. In addition, in August 2023, Craze biscuits announced to launched choco rocky and bourbon, a chocolate cookie and chocolate sandwich biscuits.
However, biscuits made with organic ingredients and traditional methods featuring exotic flavours such as eggs, milk, cumin and more are increasingly popular, due to regional and cultural differences among consumers, led key players to introduce new varieties of that catering consumers demand for authenticity and quality. For instance, in August 2024, ITC SunFest announced to launch super egg and milk biscuit, with the goodness of protein, offering nutrition along with delicious melt-in-the-mouth experience with a super crunch texture. In addition, in April 2022, Britannia announced the launch of Marie gold jeera in India, with jeera as a key ingredient, providing distinct taste and health benefits.
However, biscuits made with organic ingredients and traditional methods featuring exotic flavours such as eggs, milk, cumin and more are increasingly popular, due to regional and cultural differences among consumers, led key players to introduce new varieties of that catering consumers demand for authenticity and quality. For instance, in August 2024, ITC SunFest announced to launch super egg and milk biscuit, with the goodness of protein, offering nutrition along with delicious melt-in-the-mouth experience with a super crunch texture. In addition, in April 2022, Britannia announced the launch of Marie gold jeera in India, with jeera as a key ingredient, providing distinct taste and health benefits.
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North America Significantly Contributes Biscuit Market Attributed to Large Market Size
The biscuit market of North American is dominating due to accessibility of wide range of products, from traditional cookies and crackers to finest and health-oriented biscuits as well as growing demand for healthier options, including high-fibre, sugar and gluten-free biscuits, resulting gaining popularity, and expanding market growth. However, Europe’s biscuit market is diverse with strong demand for both traditional and innovative biscuit products, with major key market markets includes, Germany, France, and Italy, due to growing focus on premium, artisanal, and organic biscuits, showing preference for quality and unique flavours among health-conscious products such as gluten-free and low-sugar options, are also growing in popularity.
Furthermore, the Asia-pacific is witnessing significant growth, owing to increasing urbanisation and changing lifestyles, is escalating demand for ready-to-eat conventional food for local flavours such as spices in India and matcha flavour in Japan, offering numerous growth opportunities to key players, resulting in substantial growth in market size due to broad consumer base.
Furthermore, the Asia-pacific is witnessing significant growth, owing to increasing urbanisation and changing lifestyles, is escalating demand for ready-to-eat conventional food for local flavours such as spices in India and matcha flavour in Japan, offering numerous growth opportunities to key players, resulting in substantial growth in market size due to broad consumer base.
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The report provides a detailed overview of the biscuit market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for biscuit market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the biscuit market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the biscuit market. Some key country and region included in the biscuit market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Biscuit Market Research Report Covers In-depth Analysis on:
- Biscuit market detailed segments and segment-wise market breakdown
- Biscuit market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in biscuit industry)
- Current, historical and forthcoming 10 years market valuation in terms of biscuit market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Biscuit market demand analysis
- Biscuit market pricing analysis over forecast period (by key segment and by region)
- Biscuit market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in biscuit market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in biscuit market
- Biscuit market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on biscuit market forecast by countries
- Mergers and acquisitions in biscuit market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key factors driving the growth of the biscuit market?
Key factors driving growth include rising consumer preferences for convenient snack options, innovative flavors and formulations, and the growing popularity of health-conscious and premium biscuit varieties.
What are the main challenges faced by the biscuit market?
The biscuit market faces challenges such as fluctuating raw material prices, stringent regulations on food safety and increasing competition from alternative snack options.
What trends are shaping the future of the biscuit market?
Trends shaping the future of the biscuit market include the rise of plant-based options, increased focus on clean label products and the incorporation of functional ingredients for health benefits.
