Download Sample, Rising Health Awareness and Shifting Dietary Preferences Propel the Bone Broth Market
With the rising health awareness, there has been a significant shift in the dietary preferences of consumers in recent years. They are seeking food products that fulfill their taste preferences while also providing necessary nutrition. The rising awareness is anticipated to be influenced by the availability of information on the internet and the expansion of social media that allows consumers to make informed choices about their food preferences. Additionally, the increasing demand for clean-label products is also boosting the demand for bone broth market. Apart from this, increasing veganism, vegetarianism, and other dietary preferences such as paleo and keto diets is creating demand for food products that align with such preferences. Rising demand for minimally processed food is also providing traction to the bone broth market. Bone broth has also benefited from ongoing trends such as rising demand for high protein, functional foods and the increasing popularity of convenience foods. All these factors are likely to expand the bone broth market over the forecast period.
Health and Wellness Trends, Health Benefits and Expansion of E-Commerce is Driving the Market Expansion
The rising health and wellness trends are creating opportunities for the development of novel food products that are rich in nutrition. Bone broth is considered to align with the ongoing trend. As a result, there is a surge in demand for bone broth among health-conscious consumers. Bone broth is a rich source of nutrients such as collagen, gelatine, minerals, and amino acids, thus gaining popularity. Moreover, the presence of minerals such as potassium, calcium, magnesium, and phosphorous also appeals to the consumers. In addition, the surge in number of diabetics is driving the expansion of the bone broth market. Besides this, the increasing promotional campaigns and effective marketing of the benefits of bone broth is also boosting the bone broth market expansion. Furthermore, the expansion of e-commerce is providing consumers with a wide range of bone broth products, thus increasing its consumption which in turn is driving the market growth.
Recent Trends in the Bone Broth Industry
- Increased popularity of organic and grass-fed bone broth products.
- Emphasis on sustainable sourcing and ethical production practices.
- Expanding On-the-Go bone broth market with convenient options and powders.
- Innovation in bone-broth based soups and sauces.
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Lack of Quality Raw Materials and Time-Consuming Production Procedure Pose Threat to the Market Development
Several variables can impact the market availability of bone broth, which may lead to its low supply. Making high-quality bone broth is a time-consuming procedure that includes boiling bones and connective tissues for a lengthy period of time. This slow-cooking approach thoroughly extracts the minerals and flavors. However, the time it takes to create a batch of bone broth limits manufacturing capacity. The quality of the bones utilized in the preparation of bone broth is critical. Bones from pasture-raised or grass-fed animals are preferable since they may contain more nutrients and have fewer possible pollutants. However, locating such high-quality ingredients may be difficult and time-consuming, especially if certain animal sources or organic choices are preferred. The time-consuming production procedure, sourcing issues, seasonality, storage constraints, and the specialized market it serves all contribute to the restricted availability of bone broth. Furthermore, some product recalls can be a challenge to the market growth. For instance, in September 2022, TreeHouse Foods recalled its 32-ounce cartons of Culinary Treasures Organic Chicken Bone Broth due to potential non-pathogenic microbial contamination.
New Product Developments Provide Traction to the Bone Broth Market
Several manufacturers in the bone broth market are focusing on creating novel products that meet customer demand. They are also implementing various market strategies such as new product launches, mergers, and collaborations in order to expand their customer base in the market. For example, in September 2023, Nutriment Raw, a raw pet food industry pioneer, introduced its own line of very nutritious chicken, beef, and lamb bone broths to complement their extensive, high-quality pet food portfolio. In April 2023, Paleo Ridge, UK's most authorized raw dog food manufacturer, introduced a New Classic Bone Broth Range for Dogs and Cats which includes three bone broth flavors: beef, chicken, and lamb. Earlier, in August 2022, New Zealand based Taranaki Bio Extracts had combined its premium bone broth and extracts range under the 'Butler' sub-brand which is a premium line-up created for food producers seeking functional ingredients with exceptional flavour and a one-of-a-kind provenance offering: grass-fed, sustainably farmed, ethically sourced, non-GMO, and traceable to origin. Furthermore, in April 2024, the bone broth beverage brand, Beck’s Broth announced the expansion across Canada with its new retail partners.
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Increasing Demand for Convenience Foods and Cross-Cultural Diversity are Accelerating the Market Expansion
North America is expected to witness substantial growth in the bone broth market owing to the rising demand for convenience foods in the region. Moreover, consumers in this region are adopting collagen-based foods in order to manage their overall health. On the other hand, Asia Pacific is anticipated to hold a significant share of the bone broth market during the forecast period. This growth can be attributed to rising health awareness among consumers. In addition, acceptance of cross-cultural foods is also driving the market growth in this region. Countries like India and China are considered to be a potential market for the expansion over the forecast period. The European bone broth market is also anticipated to grow due to the increasing demand for functional foods, the demand for organic products, and the availability of various flavors in bone broth.
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The report provides a detailed overview of the bone broth market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the bone broth market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the bone broth market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the bone broth market. Some key countries and regions included in the bone broth market report are as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Bone Broth Market Research Report Covers In-depth Analysis on:
- Bone broth market detailed segments and segment-wise market breakdown
- Bone broth market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in bone broth industry)
- Current, historical, and forthcoming 10 years market valuation in terms of bone broth market size (US$ Mn), volume (kg), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Bone broth market demand analysis
- Bone broth market pricing analysis over the forecast period (by key segment and by region)
- Bone broth market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the bone broth market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in bone broth market
- Bone broth market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on bone broth market forecast by countries
- Mergers and acquisitions in the bone broth market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is driving the demand for bone broth in the market?
The increasing consumer interest in health-conscious food choices, including immunity-boosting and gut-health benefits, is driving the growing demand for bone broth in various applications.
How are consumer preferences shifting in the bone broth market?
There is a notable shift toward organic, sustainably sourced, and flavored bone broths, as consumers increasingly demand clean, natural, and functional foods aligned with wellness trends.
What is the outlook for the bone broth market in the next decade?
The bone broth market is expected to grow steadily, driven by increasing health awareness, evolving food trends, and the growing interest in functional, protein-rich beverages that promote overall wellness.
