Increasing Health Conscious Population and Rising Demand for Healthy Food Propels the Market Growth
The increasing demand for bread and roll market is accounted due to increasing awareness about healthier food profile with long shelf life and presence of lean formulation of low sugar and fat. To address craft style loaves with traditional taste many market players are producing restaurant style products with vast customer base and availabilities to different sites. For instance, in June 2024, Texas road house introduced frozen mini rolls combined with the flavour of honey cinnamon glaze similar to restaurants honey cinnamon butter with online availabilities on their sites resulting into market expansion. In addition, in February 2022, King’s Hawaiians partnered with Alidoro, bunk sandwiches, Oregon and factor’s famous Deli to launch Sandwich Grams, using original sweet bread and mini sub rolls.
However, the bread and roll market are expanding rapidly, propelled by rising consumer demands for better and more healthy food products, derived from multigrain, rich in vitamins and minerals, high in fibre, and low in fat and health-conscious consumer is shifting their diet accordingly, for their health advantages and lower risk of disease and mortality, many market players are partnering to develop new varieties with high health benefits. for instance, in October 2023, Thomas’ a Bimbo Bakeries launched croissant bread, with flaky layers baked into loaf and expanding the market diversion leading to new market opportunities.
However, the bread and roll market are expanding rapidly, propelled by rising consumer demands for better and more healthy food products, derived from multigrain, rich in vitamins and minerals, high in fibre, and low in fat and health-conscious consumer is shifting their diet accordingly, for their health advantages and lower risk of disease and mortality, many market players are partnering to develop new varieties with high health benefits. for instance, in October 2023, Thomas’ a Bimbo Bakeries launched croissant bread, with flaky layers baked into loaf and expanding the market diversion leading to new market opportunities.
Growing Demand for Clean and Wholesome Nutritious Product Led to Rise in Market Growth
Increasing demand for gluten-free products and associated health benefits aides to industrial growth, many companies are introducing bread can prepare from different ingredients such as maize, almond, sorghum resulting making them gluten free. For instance, in March 2023, Nature’s Bakery announced the launch of whole wheat, gluten free, oatmeal crumble bars and organic baked-ins. Made from non-GMO verified ingredients, in addition it also released online home-made brownies recipe that are dairy, peanut, and tree nut free. However, in August 2023, Brazil Bites launched gluten-free, protein-packed waffles in three flavours such as cheesy, homestyle and blueberry, easy to toast as no waffle iron required.
Additionally, many market players are introducing organic bread options that can be eaten as speedy and healthy meal perfect for time-poor consumers that cater the taste preference. For instance, in January 2024, Britannia launched vitamin enriched breads with goodness of ten essential vitamin, and announced to launch wide range of bread made with multigrain, whole wheat and multifibre to increase the presence of healthy food market.
Additionally, many market players are introducing organic bread options that can be eaten as speedy and healthy meal perfect for time-poor consumers that cater the taste preference. For instance, in January 2024, Britannia launched vitamin enriched breads with goodness of ten essential vitamin, and announced to launch wide range of bread made with multigrain, whole wheat and multifibre to increase the presence of healthy food market.
Recent Trends in the Bread and Rolls Market Industry:
- Increasing demand for gluten-free and organic bread and rolls
- Rising demand for plant-based food combined with multifibre and vitamins
- Growing demand for multi-grain enriched with extra protein breads and rolls
- Increasing online availability at larger scale
- Increasing launch of various flavour and texture using traditional recipes
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High Health Risk is Impacting the Market Growth
One of the main challenges of bread and roll market is increasing unhealthy option, affecting industrial growth, according to WHO report of 2024, 1 in 8 people are living with obesity, high cholesterol and cardiac arrest, result of overeating, which increases the risk of developing health issues. Due to this, people are shifting towards tortilla, as a quick, ready-to-eat snacks, having high nutritive content and widely use as wraps by various food industries. However, bread and rolls are made with highly processed grains enabling longer shelf life but deficient in nutrition such as fibre, vitamins and minerals resulting into unfulfillment and sugar spike after eating. In addition, to guarantee consumer safety FDA carried out numerous product recalls. For instance, in August 2022, FDA issued voluntary recall for pretzel slider Buns, hamburger buns and bites that the ingredients are unsafe to consume as it may be contaminated with Cronobacter sakazakii and Clostridium botulinum.
Fibre and Protein Enriched Varieties and Advanced Packaging Material Drives the Market Growth
Increasing people concern regarding health and nutritional value because of extended health issue such as diabetes, obesity and gluten sensitivity increases the demand for high fibre products, many market players are developing new organic ready to bake multi-seed bread as an alternative. For instance, in June 2024, Biona announced the introduction of ready to bake multi-seed bread rolls in UK, consisting of white pumpkin seeds enriching the bread with extra protein and fibres along with multi-grain benefits making it perfect choice for balanced diet with texture variation.
Moreover, the demand for plant-based food as increased for easy digestion and healthy lifestyle, and new varieties are introducing by market players including spices and healthy oils presence. For instance, in December 2023, Anthony & sons bakery launched plant-based bread products made with fresh avocado with guacamole spices, including healthy fats, antioxidants, coated with sunflower, cracked wheat and oats. Other products include avocado seeds and grains dinner rolls, take and bake avocado rolls and avocado seed and grain ciabatta buns.
Many market players are working on the packing of the product to lower the carbon footprint percentage while maintaining the quality and integrity of the product. For instance, SABIC and FONTE launched bread bag made from the integration of post-consumer used plastic bags and SABIC’s certified circular polyethylene resin grades, provides 100% mass balanced. In this the plastic bags are converted into oil by recycling process and are use in the production of new polymers with the same purity and quality as traditional virgin plastics at the company’s plant.
Moreover, the demand for plant-based food as increased for easy digestion and healthy lifestyle, and new varieties are introducing by market players including spices and healthy oils presence. For instance, in December 2023, Anthony & sons bakery launched plant-based bread products made with fresh avocado with guacamole spices, including healthy fats, antioxidants, coated with sunflower, cracked wheat and oats. Other products include avocado seeds and grains dinner rolls, take and bake avocado rolls and avocado seed and grain ciabatta buns.
Many market players are working on the packing of the product to lower the carbon footprint percentage while maintaining the quality and integrity of the product. For instance, SABIC and FONTE launched bread bag made from the integration of post-consumer used plastic bags and SABIC’s certified circular polyethylene resin grades, provides 100% mass balanced. In this the plastic bags are converted into oil by recycling process and are use in the production of new polymers with the same purity and quality as traditional virgin plastics at the company’s plant.
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Increasing Use of Bread and Roll as Staple Food in North America And Europe Expands the Market Growth
North America is dominating the bread and roll market owing to its increasing number of households keeping it as a staple food, this country serves as a giant and diversified consumer base for breads and roll market. Supermarket and wholesale market are the leading distributer channel and new varieties are continuously developed by many market players. For instance, in September 2022, King’s Hawaiian introduced original Hawaiian sweet rolls to Canada that are made with no high fructose corn syrup with soft and fluffy texture.
Whereas Europe is the leading producer and consumer of bread and rolls market is propelling the market growth, sliced and toast breads are considered as the major bread and roll segment in Europe, many market players such as European Gourmet Bakery, flower food Inc., Finsbury food group plc, Britannia industries, General mills Inc. are developing improvised and healthy varieties. For instance, in October 2022, Kingsmill announced the launched of Great White Bloomer with Sourdough and thick white Bloomer called Malted Bloomer loaf considered as luxury bread loaf, Providing source of fibre. Additionally, Asia -pacific is also emerging with rapid urbanisation and increasing demand for ready to eat nutritionally potent food products. Many bakery operating companies are under demand to produce to innovative healthy snack to meet the wide range of global cultural tradition.
Whereas Europe is the leading producer and consumer of bread and rolls market is propelling the market growth, sliced and toast breads are considered as the major bread and roll segment in Europe, many market players such as European Gourmet Bakery, flower food Inc., Finsbury food group plc, Britannia industries, General mills Inc. are developing improvised and healthy varieties. For instance, in October 2022, Kingsmill announced the launched of Great White Bloomer with Sourdough and thick white Bloomer called Malted Bloomer loaf considered as luxury bread loaf, Providing source of fibre. Additionally, Asia -pacific is also emerging with rapid urbanisation and increasing demand for ready to eat nutritionally potent food products. Many bakery operating companies are under demand to produce to innovative healthy snack to meet the wide range of global cultural tradition.
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The report provides a detailed overview of the breads and roll market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for bread and roll has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the bread and roll market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the bread and roll market. Some key country and region included in the bread and roll market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Bread and roll Market Research Report Covers In-depth Analysis on:
- Bread and roll market detailed segments and segment-wise market breakdown
- Bread and roll market dynamics (recent industry trends, drivers, restraints, growth potential, opportunities in bread and roll industry)
- Current, historical and forthcoming 10 years market valuation in terms of bread and roll market size (us$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Bread and roll market demand analysis
- Bread and roll market pricing analysis over forecast period (by key segment and by region)
- Bread and roll market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in bread and roll market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in bread and roll market
- Bread and roll market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on bread and roll market forecast by countries
- Mergers and acquisitions in bread and roll market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
How are consumer preferences changing in the bread and roll market?
Consumers are increasingly favoring whole grain, gluten-free, and specialty rolls, reflecting a shift towards healthier lifestyles and dietary considerations in their bread and roll choices.
What are the competitive dynamics in the bread and roll market?
The bread and roll market is characterized by intense competition among major players, with companies focusing on product innovation, strategic partnerships, and marketing to capture consumer interest.
How are emerging trends impacting the bread and roll market?
Emerging trends such as clean label products, plant-based ingredients, and sustainability in packaging are reshaping the market landscape and influencing consumer buying behavior.
