Breast Pump Market Report

A new-born is unable to get enough mother's milk owing to circumstances such as poor breastfeeding, the mother's death shortly after delivery and hormonal imbalance. A human milk bank is the best alternative in any of the conditions specified above since feeding a newborn with its mother's milk is crucial for its health and nourishment. Human milk banks are becoming more popular in developed countries, offering invaluable assistance to mothers who are unable to produce milk. For instance, in North America, the Human Milk Banking Association of North America (HMBANA) has established authorized non-profit milk banks all around the United States and Canada. It has also set a global standard for pasteurised donor human milk. Similarly, the number of human milk banks is expanding across European countries, with Italy having the largest milk banks among European countries. Women who can produce additional breast milk also can join milk banks. Milk banks are a great cause for improving newborn health. Poor breastfeeding causes about 236,000 child deaths in countries such as China, India, Mexico and others, according to the Global Breastfeeding Score Card. As a result, there has been a greater awareness of the benefits of giving breast milk, necessitating the growth of human milk banks across the world. There are around 600 human milk banks functioning globally. As a result, the growing number of milk banks increased demand for breast pumps, propelling the breast pump market forward.

Open system breast pumps have a higher risk of contamination, while electrical battery breast pumps and medical grade pumps have high maintenance requirements. Breast pumps are very expensive, and there is a lack of awareness about them, particularly in developing countries. Additional barriers to the market in developed countries it included a hectic lifestyle, late marriages, decreased fertility and diseases such as uterus cancer. Low- and middle-income countries, such as India, Colombia, Mexico and Africa, have social resistance towards breast pumps. To begin, there is a general lack of awareness. When it comes to breastfeeding concerns, women avoid getting the advice of a lactation consultant. Hence, all of the aforementioned factors contribute to a decline in breast pump revenues.

The breast pump market is experiencing substantial growth following recent product releases that provide improved features for increased convenience, comfort, and efficiency for breastfeeding moms. Advancements like portable, wireless, and quieter designs, paired with enhanced suction technologies, are meeting diverse consumer desires and inclinations. For instance, in January 2023, Medela has announced the launch of its first in-bra, wearable breast pump device, the new Freestyle Hands-free Breast Pump. Additionally, in January 2023, Willow Innovations, Inc. has launched the Willow 3.0 pump's official Apple Watch companion app. The Willow 3.0 is the first wearable pump with a wristwatch companion app, providing mothers with greater pumping freedom. Moms may control, observe and track their pumping activity from their wrists with a simple tap.

North American region is projected to contribute significantly to market growth during the forecast period. Greater market penetration of breast pumps, high female employment rates, rising healthcare spending and well-established healthcare systems are boosting the region's market growth. Additionally, due to factors such as increasing product launches and government initiatives to support market growth in this region, the United States is a key contributor to regional growth. Various initiatives performed by organisations and governments are fostering market growth and raising public awareness. Breastfeeding can benefit both the mother and the infant psychologically and emotionally. These types of initiatives are accelerating market expansion in this region. Additionally, in North America, product launches and corporate alliances have a substantial influence on the growth of breast pumps. Many working women prefer to use a breast pump to express their milk and save it for their babies while they are at work. Pumping has become easier and less time-consuming due to electric and automated breast pumps. Medela, a North American-based manufacturer, launched a single electric breast pump called "Solo" in Canada in January 2022 for breastfeeding mothers and working women at an affordable price. As a result of the aforementioned facts and features of breast pumps, the market in the region is expected to grow.