Built-in Oven Market Report

Sustainable and energy-saving solutions, coupled with the inclusion of health-focused cooking functionalities, offer major opportunities for advancement and creativity in the built-in oven industry. These two trends are in sync with consumers' increasing concerns about the environment, wellness, and their wish for appliances that promote both sustainable lifestyles and healthier cooking practices. With increasing concerns about ecological impact, a larger number of consumers are placing environment-safe products at the forefront of their buying choices. This change has prompted manufacturers to create built-in ovens that reduce energy usage while providing excellent performance. Homeowners aiming to cut utility costs and minimize their carbon footprint especially seek out energy-efficient appliances.

The U.S. Department of Energy states that residential energy use in the United States has been a key issue, with cooking appliances making up a significant share of energy consumption. Ovens with enhanced insulation, energy-saving cooking settings, and superior heat retention are becoming popular, as they help decrease energy usage and reduce environmental impact. For instance, several newly constructed built-in ovens feature A-rated energy efficiency, guaranteeing reduced energy consumption while preserving cooking quality. Companies such as Siemens and Bosch have incorporated advanced technologies like pyrolytic self-cleaning, which minimizes the necessity for strong chemicals and excessive water consumption, as well as multi-level baking that shortens cooking durations, enhancing sustainability initiatives.

Shoppers are increasingly recognizing the long-term savings and environmental advantages of choosing these energy-efficient models, leading to sustainability being a crucial factor in their buying choices. A significant opportunity in the built-in oven market exists in incorporating features that address health-focused cooking. As awareness of health issues linked to diet grows, consumers are looking for kitchen appliances that enable healthier cooking techniques. Built-in ovens equipped with features such as steam cooking, air frying, and various cooking functions present an excellent option for these customers. For instance, steam ovens, which maintain vitamins and minerals more effectively than traditional ovens, have gained popularity amid the health-focused trend.

Air-fryers, enabling crispy cooking with minimal oil, are progressively being incorporated into built-in ovens, providing a convenient method to make low-fat alternatives of classic deep-fried dishes. Firms such as LG and Haier are addressing this demand by adding air-fry capabilities to their built-in ovens, branding them as adaptable appliances for contemporary, healthy living. As shoppers aim to improve their diets, ovens designed to meet these demands present an expanding market potential. Sustainability and health-focused cooking attributes are transforming the built-in oven industry, providing opportunities for manufacturers to innovate and attract environmentally and health-aware consumers. Incorporating these components not only satisfies present consumer needs but also paves the way for the future of kitchen devices.

The emergence of air fryers is becoming a significant challenge for the built-in oven market, especially as buyers continue to value convenience, rapid cooking, and energy savings in their kitchen devices. Air fryers present an attractive option compared to conventional ovens by delivering quicker cooking durations, reduced energy usage, and a more compact, space-efficient design. These elements are causing numerous consumers to doubt the necessity of a bigger, pricier built-in oven, particularly in compact kitchens or homes with restricted space. Air fryers, initially created for cooking food with minimal or no oil, have transformed into multifunctional appliances adept at baking, grilling, roasting, and even dehydrating meals. Their capability to execute various cooking tasks in a compact, countertop unit makes them attractive to today's consumers who desire multi-purpose gadgets without utilizing the precious space that a standard oven would require.

As the popularity of air fryers grows due to their flexibility and ease of use, the demand for built-in ovens, particularly among city residents or those with small kitchens, is being affected. Additionally, air fryers tackle important issues regarding health and energy efficiency. Through air frying, users can create crispy dishes without requiring large amounts of oil, making it an appealing choice for those mindful of their health. Moreover, air fryers usually prepare meals more quickly and consume less energy in comparison to traditional ovens, which is especially clear when making smaller servings or dishes that need brief cooking durations. For instance, an air fryer can prepare a small portion of chicken wings in roughly 20 minutes, whereas a conventional oven takes about 30 to 40 minutes, which makes air fryers a more time-saving option for busy families.

Furthermore, air fryers are generally less expensive than built-in ovens, with standard model prices varying from US$ 50 to US$ 200, whereas built-in ovens can often run into several hundreds of dollars, depending on the brand and specifications. The variation in price, along with the convenience and quick cooking of air fryers, has rendered them an attractive option compared to traditional ovens, particularly for younger, budget-minded consumers. Although built-in ovens continue to be the favored choice for bigger meals, baking, and meticulous cooking, the rising trend of air fryers indicates a notable change in consumer habits. The capability to deliver quick, nutritious, and energy-efficient cooking at an affordable price makes air fryers a formidable rival, especially considering busy, fast-moving lifestyles. With a growing number of individuals choosing air fryers, built-in ovens are under greater demand to innovate and address changing consumer preferences.

For instance, in September 2024, Midea, a worldwide leader in home appliances, showcased its creation at the IFA exhibition, the Midea One Oven Series, offered in two models, the 7NT30E4 and TR850E-TV0E00. The range of multifunctional integrated ovens is created to enhance the contemporary kitchen by effortlessly combining various cooking techniques into a single elegant, professional-quality device. Furthermore, in February 2023, Samsung Electronics UK Ltd. unveiled its Bespoke home appliance collection featuring the Series 7 Bespoke AI Oven, aimed at enhancing kitchen intelligence, versatility, and interactivity like never before.

Similarly, in August 2023, LG Electronics introduced a “better culinary life for all” with the brand’s new built-in kitchen package at IFA 2023. Boasting energy efficiency, user-friendly features, and elegant design, the full line-up comprised an InstaView oven, QuadWash dishwasher, downdraft induction hob, bottom-freezer refrigerator, and microwave oven. Moreover, in March 2024, the  KitchenAid brand introduced a line of product offerings that combine all appliance features in one. The KitchenAid wall ovens incorporated with air fry mode have built-in air frying features that apply triple heating elements and a fan to circulate hot air around and include an air fry basket.

Europe leads the built-in oven market, primarily fuelled by robust demand in nations such as Germany, the United Kingdom, and Italy. Consumers in Europe favor high-quality, less energy-consuming kitchen appliances, leading to built-in ovens being a favored option for home renovations and new builds. Businesses such as Bosch, Siemens, and Miele dominate the market by providing technologically sophisticated and less energy-consuming models. Additionally, the rising popularity of contemporary kitchen designs that incorporate built-in appliances boosts demand. In Germany, where consumers place great importance on practical and visually appealing kitchen areas, the interest in built-in ovens has stayed consistent. Moreover, the demand for sustainable and environmentally friendly goods complements the energy-saving attributes provided by numerous European oven manufacturers.

In North America, especially in the United States, there is a strong demand for luxury built-in ovens. Buyers' tastes are moving towards modernizing kitchens, with an increasing focus on home enhancements and high-end designs. Leading American brands such as KitchenAid, GE, and Whirlpool lead the market, providing a variety of built-in ovens that include advanced features like smart connectivity and convection cooking. Moreover, the demand for convenience and energy savings is steering consumers towards more advanced models. The market gains from a robust home cooking culture and increasing disposable incomes, especially in urban regions. Furthermore, the popularity of open-concept kitchens promotes the use of built-in appliances, such as ovens.

The Asia-Pacific area, especially nations such as China, India, and Japan, is experiencing a growing acceptance of built-in ovens attributed to swift urbanization, increasing disposable incomes, and evolving lifestyles. In the cities of Tokyo and Shanghai, there is an increasing interest in contemporary, space-saving kitchen designs, leading to a rise in the demand for integrated ovens. International brands such as Samsung, LG, and Panasonic have increased their footprint in the area, addressing consumer needs for innovative, intelligent cooking solutions. In India, an expanding middle class is adopting modern cooking devices, such as built-in ovens, as city homes move away from conventional cooking techniques. Although the market continues to develop, the area demonstrates considerable growth potential owing to the increasing urban population.