Enhanced Mobility and Portability with Extended Shelf Life Propel the Market Growth

Canned vegetables are gaining traction in the food industry owing to their ease of convenience in a busy lifestyle. It imparts great mobility and portability in various aspects, such as travel and camping, the workplace and lunches, and emergency preparedness. However, canned vegetables are convenient for carrying in travel bags or bringing on camping trips because of their lightweight and compact size. Refrigeration is not necessary until the product is opened, making storage and transportation easier. Certain canned vegetables, such as single servings of corn or green beans, can be used as quick and simple options for snacks that can be easily opened and eaten without any extra cooking steps. Although canned vegetables are a suitable option for fast-paced lifestyles and an aging population, they allow for a simple and efficient way to incorporate vegetables into meals without the lengthy steps of preparing fresh produce. Apart from this, canned vegetables are frequently given to food banks and charitable organizations as they do not perish and are easy to distribute. They are valued for their nutritional benefits and convenience in offering balanced meals to those who require them.

Moreover, canned vegetables are mainly used for their extended shelf life. Shelf life of canned vegetables is processed through an extended canning process where high temperatures are used to eliminate microorganisms and enzymes that lead to spoilage and further contamination. Food manufacturers typically suggest storing canned goods for up to one year for optimal quality. It is advised to consume canned tomatoes within a period of 18 months. Canned vegetables, which are low-acid foods, can be preserved for 2 to 5 years. Certain canned vegetables will display a "use by" date. This is the duration determined by the manufacturer for optimum food quality. Undamaged cans that have been stored correctly will remain safe to consume after the indicated date. Canned vegetables can be refrigerated for 3 to 4 days after being opened. Vegetables can be further stored in a container made of either glass or plastic with a lid. Any remaining canned vegetables can be frozen in a sealed container or freezer bag for up to 2 months for more benefits. employing the "first in, first out" approach by positioning older cans at the front of the cupboard or shelf for easy access. Certain vegetables might experience acidification when being canned, involving the addition of a slight amount of acid to decrease the product's pH level. This hinders the bacteria's growth, leading to a longer shelf life.
Canned Vegetable Market

Product Diversification and Wellness Trends Boost the Market Expansion

Expansion of the variety of canned vegetables in the food industry is crucial to meeting the needs of a wider range of consumers and increasing overall satisfaction. Providing a diverse selection of regularly eaten vegetables, including green beans, peas, carrots, corn, tomatoes, and other mixed vegetables in different forms such as whole, sliced, or diced. Introduction of unique and special vegetables, such as unusual or local vegetables such as artichokes, hearts of palm, bamboo shoots, or water chestnuts, to attract adventurous customers or those interested in global tastes. The food industry can create canned vegetables with lower sodium levels or offer options without any added salt. Product innovations and marketing of these products as better choices for customers who are keeping track of their sodium consumption or adhering to low-sodium eating plans. While ethnicity can be established in canned vegetables personalized to particular ethnic cuisines or regional tastes, for instance, use of canned vegetables such as canned jalapeños for Mexican dishes, canned bamboo shoots for Asian cooking, or canned okra for Southern American cuisine.

Additionally, health consciousness and wellness trends are on the rise, which further expands ready-to-meal solutions for their enhanced convenience. While contemporary methods of canning effectively maintain the nutritional value of vegetables, depending on the type of vegetable and canning process, canned vegetables can contain important vitamins such as vitamin C and vitamin A, potassium and magnesium, and dietary fibre, which later fulfil the daily nutritional values of the body. Although there is rising consumer interest in organic foods, providing canned vegetables that are certified organic is attractive to those looking for pesticide-free and eco-friendly choices. Organic canned vegetables can maintain their nutritional benefits and comply with organic certification requirements. The availability of a wide range of canned vegetables and increasing health and nutrition consciousness drive market expansion.

Recent Trends in Canned Vegetables Market:

  • Rising preference towards canned vegetables with clean labels, meaning products with fewer additives, preservatives, and artificial ingredients
  • There is growing focus on flavour innovation in canned vegetables to appeal to modern palates
  • Increasing interest in the ethical and social responsibility practices of food brands
  • Rising interest in canned vegetables that contain functional ingredients for their health benefits
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Threat of Botulism and Product Recall owing to High Bisphenol-A Content Hamper the Market Growth

Botulism is an uncommon yet severe sickness triggered by a toxin that targets the nerves in the body. It can lead to problems with respiration, paralysis of muscles, and potentially fatal outcomes. The bacteria Clostridium botulinum primarily produces the toxin. Inadequately canned, preserved, or fermented foods can trigger an ideal environment for toxin production by bacteria. Although foodborne botulism of homemade food is caused by improper canning processes, inadequate preservation, or fermentation, while rare, pre-packaged foods can also be tainted with botulinum toxin in the event of a failure in packaging. For instance, local public health authorities in France identified a cluster of 10 cases with suspected botulism, including one death. The National IHR Focal Point for France has notified WHO of a total of 15 cases of suspected botulism, including one death, reported in Bordeaux and Ile-de-France.

However, canned vegetable manufacturers must adhere to the stipulated FDA's GMP regulations to ensure their quality, safety, and efficacy. The instructions include procedures for maintaining cleanliness in practices, facilities, equipment, and production controls to ensure canned foods are processed, packed, and stored in sanitary conditions. Improper canning practices and bacterial contamination led to a product recall by the USFDA. For instance, in December 2023, Koo canned mixed vegetables were recalled by Sapro Australia. The recall was consequently to its potential microbial contamination as a result of a canning failure.

Strategic Acquisition by Key Players Accountable for Market Expansion

Consumer tastes are becoming more varied, encompassing different dietary requirements, culinary passions, and desires for ease. Manufacturers can target particular consumer groups like health-conscious individuals, vegetarians, or those looking for gourmet and exotic flavours by adding new canned vegetable options. Introducing new canned vegetable products can distinguish brands in a highly competitive market. This may consist of pre-prepared meals, pre-seasoned veggies, special veggie mixes, or items with improved flavour profiles. Innovation not just lures in fresh clientele but also keeps current ones by presenting original and enticing options. For instance, In November 2023, Seneca Foods Corp has acquired B&G Food’s Inc Green Giant shelf-stable vegetable product line. The transaction does not include Green Giant frozen, Green Giant Canada or Le Sueur products, and B&G will retain ownership of the Green Giant trademarks, licensing the Green Giant brand name to Seneca.
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High Consumption of Canned Vegetables in North America Drive the Market Expansion

The north American market for canned vegetables is mainly driven by factors such as convenience, shelf-life, and the popularity of staple canned vegetable products. Canned vegetables are popular owing to its convenience and simple preparation, since they are a preferred option for both busy households and food service establishments. Customers in North America look for a broad range of canned vegetables, such as popular options such as green beans, corn, peas, and tomatoes. Specialty and organic varieties are also attracting increasing attention. For instance, as per one study, consumption of canned vegetables is about 223.09 million in North America which further fuels product diversification and market expansion.

Additionally, canned vegetables are commonly found in European homes, frequently utilized in classic recipes and as easy meal options. While, European countries also exhibit notable demand for canned vegetables, favouring top-notch goods and ease of use. For instance, Europe is by far the largest importing region of canned fruits and vegetables, accounting for a share of over 70% of the world’s total imports. European imports of canned fruits and vegetables have increased in value by 2.4% on average per year which notable for market expansion. However, the market for canned vegetables in the Asia-Pacific region is expanding quickly owing to urbanization, dietary changes, and growing consumer desire for convenient and healthy food choices.
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The report provides a detailed overview of the canned vegetables market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for canned vegetables market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the canned vegetables market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the canned vegetables market. Some key country and region included in the canned vegetables market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Canned Vegetables Market Research Report Covers In-depth Analysis on:

  • Canned vegetables market detailed segments and segment-wise market breakdown
  • Canned vegetables market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in canned vegetables industry)
  • Current, historical and forthcoming 10 years market valuation in terms of Canned vegetables market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Canned vegetables market demand analysis
  • Canned vegetables market pricing analysis over forecast period (by key segment and by region)
  • Canned vegetables market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in canned vegetables market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in canned vegetables market
  • Canned vegetables market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on canned vegetables market forecast by countries
  • Mergers and acquisitions in canned vegetables market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What are the key drivers of growth in the canned vegetable market?

The canned vegetable market is primarily driven by factors such as convenience, longer shelf life, and rising consumer preference for processed food products due to busy lifestyles.

What are the major challenges faced by the canned vegetable market?

Key challenges include competition from fresh and frozen alternatives, rising health consciousness among consumers and concerns regarding preservatives and additives in canned products.

Are organic canned vegetables becoming more popular?

Yes, the demand for organic canned vegetables is increasing as consumers become more health-conscious and seek products free from pesticides and artificial additives.