Growing Demand for Natural Skincare Products and Awareness About Health Benefits is Significantly Driving the Market
The growing emphasis on comprehensive wellness has resulted in an uptick in beauty from within items that include carotenoids. These items attract buyers seeking to enhance their skin wellness via nutritional supplements in addition to external applications. For instance, with natural capturing a 10% portion of the beauty sector, it currently holds a value of US$5.5 billion while representing 29% of the sector’s total expansion. Much of that development can be credited to natural beauty’s capacity to adapt to changing times. The contemporary beauty consumer possesses a refreshed perspective that embodies a distinct array of priorities compared to those observed in previous years.
Understanding the health advantages of carotenoids is an important motivator for the carotenoid market, affecting consumer actions and industry developments in multiple sectors. Carotenoids are recognized for their ability to lower the risk of chronic ailments such as cancer and vision issues which motivates consumers to add these pigments to their diets via supplements and functional foods. The increasing trend of preventive healthcare especially within older demographics, has enhanced the use of dietary supplements that include carotenoids such as beta carotene and astaxanthin. These substances are appreciated for their capacity to promote skin health, eyesight, and immune system performance.
Awareness campaigns play a substantial role in the expansion of the beta-carotene market by informing consumers about its health advantages, encouraging the use of natural ingredients, and enhancing demand across different applications. For instance, in October 2023, ingredient supplier OmniActive initiated the Lutein for Every Age campaign, which aims to increase awareness of the importance of macular carotenoids for children’s eye and brain health while also tackling knowledge gaps related to children’s nutritional requirements. The initiative will highlight the potential of lutein and zeaxanthin for eye and brain health, which will encompass a forthcoming children’s study, educational materials available online and offline, expert opinions, and practical guidance from health advisors.
Expansion in Functional Foods and Nutraceuticals as well as Rising Applications in Animal Nutrition Hold the Potential to Transform the Market
The need for functional foods drives producers to investigate novel uses of carotenoids. Advances in product formulations enable the integration of carotenoids into a broader array of food and beverage offerings, such as juices, dairy products, and snacks, boosting their attractiveness and market visibility. In conclusion, the growth of functional foods and nutraceuticals is a significant factor driving the expansion of the carotenoid pigment market, propelled by rising consumer interest in health advantages, creative product innovation, conformity with clean label trends, and an emphasis on preventive healthcare. These elements together improve the market's appeal and prospects for ongoing growth.
The increasing use of carotenoids in animal nutrition presents considerable opportunities to change the market by boosting animal health, enhancing product quality, and fulfilling consumer needs for healthier food choices. Carotenoids are essential for enhancing the general health and performance of livestock. They are recognized for boosting immune function, decreasing oxidative stress, and increasing fertility rates in species like poultry, cattle, and fish. This results in improved growth rates and productivity that renders carotenoid supplementation a desirable choice for farmers aiming to optimize their livestock operations. The addition of carotenoids to animal feed enhances the quality of animal products.
Recent Trends in Carotenoids Pigment Market
- Increasing consumer preference for natural and plant-based ingredients aligning with the broader movement toward clean-label products
- Use of carotenoids in animal feed due to their benefits for livestock health and product quality
- Advances in extraction technologies make it easier and more cost-effective to obtain carotenoids from natural sources
- Expansion in nutraceuticals with carotenoids being incorporated into products aimed at enhancing health and wellness
- Sustainable sourcing practices to meet consumer demands for eco-friendly products
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Strict Regulatory Standards and Cost of Production Hinder the Market Growth
Regulatory agencies typically mandate thorough safety assessments for novel food additives, such as carotenoids. This involves reassessing current additives in light of new scientific information, which can further postpone market entry and raise compliance expenses for producers. Certain carotenoids might encounter limitations or prohibitions in particular markets because of safety issues or changes in regulations. This restricted availability can hinder growth prospects for businesses aiming to broaden their product ranges globally. The significant regulatory barriers linked to the creation of novel carotenoid-based products can hinder innovation in the sector. Firms might be less motivated to invest in new formulations or use them if they expect protracted approval timelines and possible denials from regulatory agencies.
Natural carotenoids are frequently pricier to manufacture compared to their synthetic alternatives. For example, the costs of producing natural sources such as Haematococcus pluvialis may vary from US$2,500 to US$7,000 per kilogram, while synthetic variations can be made for approximately US$1,000 per kilogram. This difference in price renders natural carotenoids less competitive, especially in markets that are sensitive to price. The economic feasibility of generating carotenoids via biotechnological methods is affected by several factors, such as substrate makeup and production parameters. Achieving high-quality yields necessitates certain conditions that may raise operational expenses, making it difficult for manufacturers to sustain profitability.
Product Launches with Diverse Offerings Help in Expanding the Market Reach
Lumenato consists of phytonutrients, including phytoene and phytofluene, along with essential fatty acids that create a reservoir of positive effects within the body; functioning from the inside out to enhance skin structure and safeguard collagen for increased elasticity, firmness, and additional benefits. This innovative liquid emulsion broadens brands’ possibilities to take advantage of the multifaceted benefits of Lumenato in fresh applications, such as liquid and shot-style beverages, including wellness shots.
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Europe Leading the Carotenoids Pigment Market Driven by Significant Need for Natural Pigments
The Asia-Pacific area is rising as an important contributor to the carotenoid pigment market. There is a significant movement towards natural colorants in food and beverages, motivated by consumer demand for clean-label items. This trend is advancing the utilization of carotenoids as natural substitutes for synthetic dyes, increasing their market attractiveness. The growth of sectors like aquaculture, poultry, and pork production in the Asia Pacific area is fueling the need for carotenoids. These pigments are being more widely acknowledged for their advantages in animal nutrition, enhancing health, and the quality of products. The increasing occurrence of eye disorders and cancer has led consumers to look for preventive measures, thereby enhancing the demand for products high in carotenoids.
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Regions | Countries |
---|---|
North America | United States, Canada |
Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Finland, Ireland, Rest of Europe |
Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Vietnam, Thailand, Rest of Asia Pacific |
Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Morocco, Algeria, Israel, Iran, Kenya, Turkey, Rest of MEA |
Carotenoids Pigment Market Research Report Covers In-depth Analysis on:
- Carotenoids pigment market detailed segments and segment-wise market breakdown
- Carotenoids pigment market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the carotenoids pigment industry)
- Current, historical, and forthcoming 10 years market valuation in terms of carotenoids pigment market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Carotenoids pigment market demand analysis
- Carotenoids pigment market pricing analysis over the forecast period (by key segment and by region)
- Carotenoids pigment market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the carotenoid pigment market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the carotenoids pigment market
- Carotenoids pigment market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on carotenoids pigment market forecast by countries
- Mergers and acquisitions in the carotenoid pigment market
- Essential information to enhance market position
- Robust research methodology