Evolving Consumer Preference for On-The-Go Confectionary is Accelerating the Demand for Chewing Gum
Chewing gum is the most popular confectionery product globally, which has witnessed significant growth and popularity in recent years. Chewing gums are made from three primary components namely, gum, elastomer and wax, sweeteners are used in chewing may cause certain health problems. Manufacturers provide a variety of chewing gums with flavors including both natural and synthetic. The wide variety and availability of flavoured chewing gums is driving the market. From classic mint to exotic fruity flavors chewing gum is gaining traction, especially among young generation. To maintain oral-health consumers use chewing gum while sugar-free chewing gums are in high demand to avoid the adverse effects of sugar on health. Chewing gums offer convenience as they are easily available over general stores, supermarkets, to online shopping platforms. The breath freshening or stress relieving property of chewing gum makes it an on-the-go popular product. The trend towards healthier lifestyle accelerates the demand for sugar-free and functional chewing gums with added vitamins and other compounds.
Innovation and Sustainability Commitments Can Open New Avenue for Chewing Gum Market
Chewing gums helps in increasing the flow of saliva and relieves the discomfort of dry mouth, helps in alleviating acid reflux, weight loss and lessen stress and anxiety. Excessive sugar consumption is harmful to health thus, leading market players are focusing on producing sugar-free and low-calorie chewing gum driven by the health-conscious consumer base. Manufacturers are increasing their product range by adding functional ingredients, exotic flavors and organic herbal fillings into chewing gum. Cleaver market strategies and attractive packaging help to grow consumer interest and contribute to the growth of chewing gum market. Additionally, initiatives by manufacturers to invest more in sustainable development are expected to boost the market at premium price.
Sugar-free chewing gums are gaining traction led by the rising prevalence of diabetes. Also, sugar-free chewing gums help in reducing tooth decay by increasing the saliva flow, which washes away small debris left behind after eating. Furthermore, sugar-free chewing gums helps in removing the plaque production which helps in protection of tooth enamel from degradation and prevents cavities. As a result, to cater to the trending demand of the market, manufacturers are investing more in developing new tastes, flavors and varieties of chewing gum.
Sugar-free chewing gums are gaining traction led by the rising prevalence of diabetes. Also, sugar-free chewing gums help in reducing tooth decay by increasing the saliva flow, which washes away small debris left behind after eating. Furthermore, sugar-free chewing gums helps in removing the plaque production which helps in protection of tooth enamel from degradation and prevents cavities. As a result, to cater to the trending demand of the market, manufacturers are investing more in developing new tastes, flavors and varieties of chewing gum.
Recent Trends in the Chewing Gum Industry:
- Sugar-free and functional chewing gum such as vitamin supplements, teeth whitening and other additional values.
- Unique and exotic flavoured chewing gums with customization experience.
- Plastic free chewing gums made with natural ingredients.
- Long-lasting and dual layered chewing gums to enhance chewing experience.
- Plastic-free chewing gums made from natural base such as chicle.
Explore Our Breakthrough Market Segmentation and Personalize it to Meet Your Business Needs…!
Declining Habit of Chewing Gum Among Young Generation Poses Significant Challenge
According to scientific studies its well mentioned that sugar confectionaries cause certain diseases. Concerns regarding excessive sugar intake and artificial sweeteners are considerable issues. Manufacturers use artificial sweeteners like aspartame which has been subjected to be growing criticism and safety concerns. The rising prevalence of diabetes among the young generation have been a detrimental influence on the chewing gum market. Health risk associated with sugar-based chewing gum has led to decline in demand for traditional sugar-based chewing gums. Thus, to lessen the adverse effects of chewing gum, manufacturers are focusing on producing sugar-free chewing with organic components. However, the declining habit of chewing gum among young generation is the main challenge which directly hampers the production and market growth rate. Chewing gums are difficult to clean-up due to the plasticizers present within, making it non-biodegradable which has raised environmental concerns. Also, the market is heavily competitive with numerous brands vying for consumer attention to make profits. Fluctuations in raw material cost and supply chains poses significant challenges. For example, synthetic rubber and sweeteners can impact production costs. This may impact on to consumers interest, reduces the demand for chewing gum and negatively impact on market growth.
Innovation of New and Unique Chewing Gum Products Stimulates the Market Expansion
To differentiate product companies are adopting certain marketing strategies to develop unique product portfolio. Currently, companies are developing long-lasting chewing gums to enhance chewing experience. Rising consumer preference towards products with natural ingredients opening new avenue for companies to reformulate their products and use natural sweeteners like xylitol, which also helps in promoting dental health. For instance, to cater the market demand Chewsy developed plastic free chewing gum which is biodegradable and plant based. The product was launched on 28 March 2023, it contains natural sweetener xylitol and has no artificial flavors or sweeteners. To cater another market trend “sugar-free chewing gum” Simply Gum company had launched its sugar free chewing gum on 12 November 2021. Another market player Extra also had launched its sugar-free chewing gum with natural and artificial flavor. On 22 March 2022, Orbit company introduces its White Spearmint Sugar-Free Chewing Gum made with delicious super mint flavour intended to give clean and fresh breath. Hence, innovation of new and distinctive chewing gum products accelerates the market expansion and uplifts consumer interest.
Know Your Competitors and Strengthen Market Share Effectively
Product Advertising Investments Can Significantly Expand the Chewing Gum Market Globally
North America dominates the chewing market owned by the evolving consumer preferences. Europe region is expected to dominate the chewing gum market, followed by United Kingdom and Italy, as these regions are investing more in their product advertisement to enhance product sales and obtain competitiveness. The market is driven by on-the-go mouth freshening products with active ingredients such as stevia, mint and others. Asia-Pacific has a significant opportunity to expand the market due to the youth population, increasing urbanization and changing lifestyles. China and India are the major players with the growing demand led by chewing gum consumption. The Middle East chewing gum market is expected to witness growth over the forecast period driven by urbanization and rising young population. While Saudi Arabia and UAE are considered as prominent in the market with the focus on innovating new chewing gum flavors. As a result, innovation and introduction to new chewing gum products expands the market worldwide.
Searching for a Country or Region-Specific Report?
Unlock industry complexities with reports crafted for selected countries and regions at Reduced Cost
The report provides a detailed overview of the chewing gum market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for chewing gum market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the chewing gum market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the chewing gum market. Some key country and region included in the chewing gum market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Chewing Gum Market Research Report Covers In-depth Analysis on:
- Chewing gum market detailed segments and segment-wise market breakdown
- Chewing gum market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in chewing gum industry)
- Current, historical and forthcoming 10 years market valuation in terms of chewing gum market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Chewing gum market demand analysis
- Chewing gum market pricing analysis over forecast period (by key segment and by region)
- Chewing gum market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in chewing gum market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in chewing gum market
- Chewing gum market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on chewing gum market forecast by countries
- Mergers and acquisitions in chewing gum market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the chewing gum market?
Key factors driving growth include increased consumer demand for functional and sugar-free products, rising awareness of oral hygiene benefits, and the popularity of innovative flavors and textures in chewing gum.
What are the major trends influencing the chewing gum market?
Major trends include the rising demand for health-conscious products, innovative flavor combinations, and sustainable packaging solutions, reflecting changing consumer attitudes toward health and environmental impact.
What are the challenges faced by the chewing gum market?
Challenges include increasing competition from alternative snacks, regulatory changes regarding sugar content, and shifting consumer preferences toward healthier options that may affect traditional chewing gum sales.
What is the future outlook for the chewing gum market?
The future outlook for the chewing gum market appears promising, with anticipated growth driven by product innovation, health trends, and expanding distribution channels, resulting in a robust market over the next decade.
