Citrus Yogurt Market Report

The expanding demand for ready-to-eat foods, increased health consciousness, and resulting dietary pattern changes are the main drivers influencing yogurt product usage.  The introduction of nutrient-fortified formulations and easier consumer access to new fruit-flavored yogurts are significant trends that have been boosting the industry's appeal of citrus-flavored products. Food processors operating in the citrus yogurt market are increasingly focusing on strategies for new launches and global expansion, as well as the potential of their products as viable substitutes for ice creams and culinary spreads. A large population consumes milk and dairy products worldwide, which supports the expansion of the citrus yogurt market. However, the population of customers who are lactose intolerant will create prospects for non-dairy citrus yogurt products in the long run.

Companies operating the flavored yogurt segment have been emphasizing the elimination or reduction of synthetic chemicals and preservatives in recent years. Additionally, as consumer health awareness has increased, the importance of sugar reduction has increased. The rising demand for high-protein, low-carb diets and the huge expansion of e-commerce distribution channels are projected to support the citrus yogurt market growth throughout this time. Citrus yogurt that is organic is expected to become popular because of growing health consciousness. Growth opportunities will be created by raising awareness of the connected health benefits and the resulting eating habit modifications. The market is expanding as a result of simple access to a variety of new fruit-flavored yogurts and the creation of nutrient-rich formulas.

• Artisanal citrus yogurt flavors are gaining traction in health-focused markets.
• Shift towards high-protein and low-sugar citrus yogurt formulations.
• New citrus yogurt blends featuring exotic fruit combinations are emerging.

Among the variety of obstacles faced by the citrus yogurt market, the pricing factor is anticipated to limit future expansion to a greater extent. For instance, one of the main factors preventing sales is competition from plain yogurt and yogurts without citrus flavors. Additionally, flavored yogurts are more expensive than regular yogurts, which restricts consumer acceptance. Pricing for organic citrus yogurt products is also hampering current market growth. Citrus yogurts made with fresh fruit are also susceptible to environmental effects on fruit production, which may hinder the development of the citrus yogurt market in the near future.

Consumers' choices for food have significantly changed as a result of the Covid-19 pandemic. Concerns about immunity, health, and viral transmission have increased demand for healthy foods, particularly probiotic goods like flavored yogurt. One key element that is likely to boost demand in the near future is the sector's availability of high-protein product options. Additionally, citrus yogurts made from plants are anticipated to gain popularity throughout the crisis, and adjustments in consumer spending patterns focused on necessities like food and beverage purchases will favorably impact the growth of the citrus yogurt market in the near future. According to the ATNI Covid-19 Project, a drop in dining out and takeout and a shift away from ready meals toward home-cooked cuisine, there has been a significant change in eating patterns, particularly during lockdown. This change was reflected in the financial performance of numerous enterprises. Additionally, there is more consumer interest in the advantages of healthy eating for personal health. One example is the perceived effect of particular product categories (such as the dairy industry in Asia) in relation to immunity and COVID-19.

Market Participants are Aiming to Gain Ground with High-Fat Offerings

Plant-based goods, better-for-you options, and distinctive flavours trends are supporting the rise of the citrus yogurt market. According to The Food Industry Association, citrus yogurts made with dairy will continue to dominate the market. While the demand for low-fat and fat-free yogurts remains consistent, the citrus yogurt market is likely to experience shifts as consumer diet tastes shift toward high-fat, low-carb choices. Yogurt brands like Chobani LLC, Icelandic Provisions, The Icelandic Milk and Skyr Corporation, Peak Yogurt, and Danone North America Public Benefit Corporation will start offering items with double-digit fat percentages. The trend is probably going to enhance the product qualities, providing producers with lucrative prospects in the near future.

To create a new line of yogurts flavoured with fruit that would have otherwise been wasted, Danone North America Public Benefit Corporation teamed up with Full Harvest Technologies Inc to introduce a Meyer lemon flavour of Two Good Save yogurt. The company goes a step further by developing an even more sustainable business strategy while simultaneously keeping the environment first by saving fruit that would have otherwise been discarded and coming up with this innovation that is going to benefit the citrus yogurt market as it is environment-friendly and healthy. For instance, in March 2024, Pinkberry launched its latest offering, which is named Mango Lemonade frozen yogurt. This exciting and refreshing flavour is served for a limited time at select Pinkberry locations.

Citrus Yogurt producers have great potential for expansion due to the increased level of health consciousness among consumers. It has given companies the chance to market their products as fermented, immune-boosting, or digestive aids. Growing opportunities for the citrus yogurt market are being created by the research and development activities associated with citrus fiber as a natural stabilizer in yogurt so it can be kept in a refrigerator for up to 21 days without any risk of dangerous yeast and mold infestation. According to USDA, sales of flavored yogurt will increase by more than 6% annually in the US. Additionally, the US's milk production has increased by about 4,000 million pounds between 2017 and 2019. These elements are expected to create a beneficial condition for the citrus yogurt market. Despite the fact that drinking yogurt has been accessible on the market for a long time, its popularity among customers has recently increased because of its practicality, portability, and health advantages.

The report provides a detailed overview of the citrus yogurt market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the citrus yogurt market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the citrus yogurt market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the citrus yogurt market. Some key countries and regions included in the citrus yogurt market report are as follows:

• Citrus yogurt market detailed segments and segment-wise market breakdown
• Citrus yogurt market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in citrus yogurt industry)
• Current, historical, and forthcoming 10 years market valuation in terms of citrus yogurt market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Citrus yogurt market demand analysis
• Citrus yogurt market pricing analysis over the forecast period (by key segment and by region)
• Citrus yogurt market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the citrus yogurt market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in citrus yogurt market
• Citrus yogurt market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on citrus yogurt market forecast by countries
• Mergers and acquisitions in the citrus yogurt market
• Essential information to enhance market position
• Robust research methodology