Cookies Market Report

The consumers are seeking the health benefits among their snacks, where the cookies are already a better option for health-conscious consumers. Based on product segment, the bar cookie is holding the dominant share in the global cookie market. The bar cookie producers offer some key health benefits, such as low calories, ample amounts of protein, natural sweetness, vegan properties, and a gluten-free factors. However, the main factor driving the sector's growth is the increasing demand for by consumers for healthy cookies because of its many health advantages, such as improving blood flow and heart well-being.

Cookies are a popular snack worldwide among customers who require essential nutrients such as lipids, vitamins, minerals, and other substances. The global cookie market is expected to expand due to the growth of different cookie styles and designs, along with attractive packaging by various companies. Since there are so many different flavours of cookies, such as oats, raisins, almonds, and chocolate, the popularity of cookies is on the rise. Furthermore, the new packaging for cookies are driving the growth for global cookie market.  A few examples of such good trends in cookie packaging are custom printed pouches or rollstock for premium image, incorporating high definition graphics, eco-friendly materials and printing technology, as well as types of packages like stand-up pouch, lay flat bag or rollstock.

As consumer awareness of health-related issues continues to rise, there is a distinct shift away from processed foods that are high in sugar, fat, and calories. This evolving trend has significant effects for the sales performance of traditional cookies, as they often fall within the category of products that are supposed to be less healthy by health-conscious consumers. In addition, the global cookie market faces significant challenges, primarily restricting the availability of substitute goods such as chocolates. This presents a prominent restraint on market growth as consumers may choose for alternatives over cookies, affecting demand and market share. Chocolates, with their wide variety and demand, pose a direct competition to cookies.

Moreover, high manufacturing costs contribute to the challenges faced by the cookie market. These costs encompass raw materials, production processes, packaging, and distribution, among others. As a result, the prices of finished goods are elevated, potentially discouraging price-sensitive consumers and limiting market expansion. Furthermore, the product recall of any renowned company will shift in consumers interest towards other alternative snacks compared to cookies. For example, ‘Cookies-N-Milk’ is recalling its 6oz cups of "Chocolate Chip Edible Cookie Dough" due to undeclared peanuts, posing a risk to individuals with peanut allergies while consumption may result in severe reactions.

Key industry leaders give importance to marketing tactics like launching new products, carrying out mergers, and undergoing acquisitions in order to reach more consumers and enhance their company's range of products. In January 2024, America's popular OREO brand will release a limited-edition cookie inspired by the galaxy in 2024. In order to spark excitement, the brand is providing a unique chance for a fan to participate in a space journey. This strategic attempt seeks to attract customers and enhance brand interaction, encouraging a spirit of exploration and creativity.

In addition, in April 2023, the Parle introduces its newest marketing campaign for the high-quality dessert cookie brand, Hide & Seek, aimed at increasing brand recognition and interaction through various channels. Parle's goal with this initiative is to create enthusiasm and anticipation by utilizing different channels to strengthen brand recognition and connect with consumers. Furthermore, in October 2023, Pepperidge Farm has recently launched a festive treat called Holiday Nog cookies, which put a modern twist on the classic eggnog flavor. This new take on their popular Chessmen cookie, loved by consumers, offers a fun treat. Pepperidge Farm seeks to attract consumers in search of a modern twist on nostalgia during the holiday season.

The Europe region will dominate the global cookie market in terms of market share. As worries about lactose intolerance and other glutamic issues increase in developed European countries, the popularity of gluten-free cookies is also on the rise. Another major factor contributing to the growing interest in cookies in the area is the growth in per capita income, which has resulted in higher buying power for consumers in that region. The cookie market in the region is projected to grow due to these various factors. However, Europe produces and exports the large volume of confectionary items to other nations. As per the data shared by trade, Poland is one of the largest food producers in Europe, and it is also the largest exporter. In confectionary items exports, Germany holds more than 23% of the value of confectionary exports, while France has 6%.

However, it is expected that the North American region will experience the highest growth rate in the projected time period. With surge in concerns about poor nutrition, obesity, and various health problems, more and more Americans are choosing healthier snacks items. This factor has led to a larger market share for health cookies in the region, especially in the United States. In order to attract more customers, large companies are launching cookies that contain natural ingredients like whole grains, low-calorie sweeteners, and wheat.