Pristine Market Insights Private Limited (Pristine) maintains a steadfast dedication to an extensive privacy policy that transcends national jurisdictions. Our pledge is to ensure utmost transparency regarding the utilization of cookies across Pristine Market Insights' websites, along with the innovative technologies underpinning their gathering and utilization.

This policy comes into effect as of April 2024. Kindly be advised that this policy may undergo periodic updates.

What is the Purpose of Cookies?

Cookies can enhance your online experience by making it more efficient and personalized to your preferences. They achieve this by remembering your preferences across frequently visited websites, managing the contents of your virtual shopping cart, and facilitating smoother page navigation.

Exploring the Basic Components of Cookies

Essentially, a cookie is a small file or set of files stored on the browser of your computer, mobile device, or phone. These files contain concise text passages serving as reference materials for the specific website you are visiting.

Cookies are assigned expiration dates that dictate their duration of storage in your browser.

• Session Cookies: These are temporary files that are automatically deleted when you close your browser. They play a critical role in tasks such as granting access to content and facilitating authenticated actions like commenting.
• Permanent Cookies: Typically, these cookies have an expiration date, ensuring their presence until that specified time or until manually removed. For instance, we utilize persistent cookies to offer features such as suppressing the cookie banner once your preferences are configured. The insights into usage patterns furnished by these cookies contribute to targeted enhancements of our website for our audience's benefit.

For a comprehensive understanding of the various categories of cookies and other technologies in operation, please consult the detailed information provided below.

Cookies and Associated Technologies

Despite their resemblance to cookies, technologies such as pixels and site tags are distinct entities with unique functionalities. These technologies can gather information about your device type, IP address, and visitation time. Although they have the potential to access or generate cookies in your browser, they remain fundamentally different from traditional cookies. It is crucial to note that our cookie consent tool will only present cookies that are within your control.

Varieties of Cookies and Their Functions

Cookies can be categorized into distinct types, each serving specific purposes:

• Functional Cookies: Enhancing your browsing experience, these cookies enable secure log-ins without frequent authentication requirements. They also retain your preferences and store the cookie consent choices you make using our cookie consent tool.
• Analytics Cookies: Dedicated to performance assessment, these cookies provide insights into website visits, browsing patterns, and the popularity of particular content. This data aids in our efforts to enhance your interaction with our platforms.
• Essential Cookies: These cookies are indispensable for the efficient functioning of our websites. They facilitate access to subscription and log-in pages, assist in fraud detection and security checks, and ensure users have access to appropriate region and language options.
• Advertising Cookies: These cookies enable Pristine Market Insights and our advertising partners to deliver personalized ads tailored to your interests, known as behavioural advertising. They track your website visits, content interactions, and ad exposure frequency. These cookies may be set by us, our advertising partners, or both, with your consent.
• Marketing Cookies: Facilitating the monitoring of your online behaviour, these cookies streamline the delivery of Pristine Market Insights advertising while minimizing repetitive exposures.

Note: We only authorize the use of third-party cookies by reputable partners of Pristine Market Insights to ensure compliance with our guidelines.

Our advertising platforms are powered by Google's DoubleClick and Google Ad Manager.

We also leverage external sources to access third-party data, enhancing the targeting of advertisements based on audience demographics. It's important to note that these sources are validated by a third party, not by us.

Google Analytics and Cookies

With Google Analytics, we delve into the intricate dynamics of website visitors, uncovering patterns and behaviours that enhance our understanding of user interactions with our content. This tool utilizes cookies to collect data on user pathways, including the most visited pages, visit durations, and navigation patterns across our platforms. This valuable data serves as a guide as we continually refine the functionality, design, and content of our website to better meet your needs.

For those curious about how Google Analytics utilizes cookies to enhance their experience, we recommend exploring the comprehensive explanations provided by Google directly. Further details can be accessed at https://www.google.com/policies/privacy/partners. This page offers an extensive description of cookies' functionalities, the data they collect, and their contributions to improving the user experience.

Individual Data and Google Analytics

We highly prioritize your privacy and employ Google Analytics in strict adherence to the principles outlined in our Privacy Policy. It's important to note that specific users cannot be personally identified, as the data is analysed anonymously and in aggregate form. This approach ensures the security of your personal information, and our analytical efforts are focused on enhancing your browsing experience.

Through the utilization of Google Analytics, our aim is to deliver a more personalized and efficient experience across Pristine Market Insights' digital platforms. Our ongoing efforts to provide content aligned with your interests and preferences are informed by your interactions with our content.

Managing Your Cookies

Utilize our intuitive cookie consent tool to empower yourself with the choice of accepting or declining cookies. This tool offers detailed explanations of the various types of cookies utilized, the data they collect, and their functions. Additionally, it provides direct links to the privacy policies governing specific cookies, allowing you to grant or deny consent based on your preferences. For further information on available restrictions and your rights concerning the personal information accessed, collected, and processed by these third-party entities, please refer to their respective privacy policies.

It is imperative to recognize that while we exercise control over our own content, we bear no responsibility for the content of external websites.

At the bottom of every Pristine Market Insights webpage, you have the option to promptly adjust your cookie preferences at any time.

For additional guidance on managing cookies and understanding your rights under prevailing data protection and privacy regulations, we recommend visiting the following links:

• For users in the EU: https://www.youronlinechoices.eu
• To opt out of Google cookies, please visit https://settings.google.com/ads if you are in the US.
• For comprehensive information on controlling and preventing the placement of cookies, please visit https://www.allaboutcookies.org.
•  Please note that the use of the EIU Viewpoint add-in for Excel requires essential cookies such as GTM (Google Tag Manager) and GA (Google Analytics).

Enquiries

Inquisitive minds frequently seek clarification, and we are here to offer it.

Accessing Content with Disabled Cookies:

While browsing is still feasible, certain functionalities may not operate as intended. Upon revisiting the site, you might need to reconfigure your cookie preferences if you opt to disable cookies during your initial visit or choose to opt out later.

Cookie Lifetime:

Our cookies adhere to regulatory guidelines, with a maximum lifespan of 13 months. This implies that within 13 months of your most recent preference setting, you will be prompted to review and confirm your cookie preferences once more. By enabling cookies, you provide consent to their usage as outlined in this policy.

Advertisement Display with Disabled Cookies:

Advertisements will continue to be displayed, albeit without customization based on your individual interests or browsing behaviours. Through our cookie consent tool, you have the option to approve all cookies or only select ones, granting you greater control over personalized advertising.

Managing Your Cookie Preferences:

Our Cookie Consent tool simplifies the process of adjusting your cookie preferences, allowing you to consent to specific cookies or all cookies.

Updates to Our Cookie Policy:

While our commitment to safeguarding your privacy remains steadfast, changes in laws, best practices, and service enhancements may necessitate updates to our policies. We advise checking this section regularly, as any such modifications will be accurately reflected in this policy statement.

Your trust in Pristine Market Insights is paramount to our advancement, and we pledge to prioritize your privacy and user experience above all else