Rising Popularity of Fashion Influencers Is Propelling the Curling Iron Market Forward
The curling iron industry is driven by technological developments in the market for hairstyling tools. Consumers like products that provide many benefits and come with a variety of attachments for creating diverse hairstyles. Dyson has introduced the Dyson Airwrap Styler, which comes with a variety of attachments for various hair style reasons, including a smoothing brush and air-wrap barrels. There is also a non-slip heat resistant pad, a volumizing brush, and a storage container included. Such advancements are expected to boost market growth. These factors are projected to boost the market share of curling irons. According to the survey, over a quarter of United States women, or 24 percent, spend more than US$ 100 at hair salons. African American women spend the money in salons, with 36% spending more than US$100. This is expected to have a favourable influence on market growth throughout the forecast period.
Furthermore, curling iron demand may be heavily influenced by fashion influencers. These individuals have a significant following on social media, and they utilise these platforms to market various cosmetic products and showcase the latest fashions. When a fashion influencer publishes a tutorial or demonstration of how to use a specific curling iron, it might boost demand for that product. Influencers are seen to be trend setters and their followers' purchasing decisions might be influenced by them. They can also collaborate with businesses to advertise their products. This can help to raise awareness and popularity of a specific curling iron.
Furthermore, curling iron demand may be heavily influenced by fashion influencers. These individuals have a significant following on social media, and they utilise these platforms to market various cosmetic products and showcase the latest fashions. When a fashion influencer publishes a tutorial or demonstration of how to use a specific curling iron, it might boost demand for that product. Influencers are seen to be trend setters and their followers' purchasing decisions might be influenced by them. They can also collaborate with businesses to advertise their products. This can help to raise awareness and popularity of a specific curling iron.
Increasing Adoption of Cordless Irons is s Key Trend Influencing the Growth of The Curling Irons Market
A cordless curling iron is far more user-friendly than a standard corded iron. They increase mobility and make on-the-go handling easier. Furthermore, cordless curling irons are far more portable than standard flat irons. It is popular among travellers since it is small enough to fit in a backpack or luggage and take on a journey. A cordless curling iron reduces the chance of tripping over the cable or removing it from the wall by mistake. This makes it a more secure alternative, particularly for individuals who have children or pets. Because of advancements in battery technology, cordless curling irons are now more powerful and last longer. Many versions now provide customizable heat settings and long-lasting features that were previously accessible exclusively in wired variants. Due to its practicality and usability, cordless curling irons have grown in popularity in recent years. In addition, manufacturers have launched devices with enhanced heat-protection features, among other market innovations. Curling irons with a range of features and functionalities are being introduced by manufacturers. These curling irons have features like vitamin coatings, 360-degree rotations and anti-oxidant ingredients. These developments are anticipated to drive an increase in market expansion.
Recent Trends in the Curling Irons Industry:
- Fast heat-up times are becoming standard for improved user convenience.
- Tourmaline-infused barrels are gaining popularity for reducing frizz and enhancing shine.
- Battery-operated curling irons are emerging, offering more flexibility and ease of use.
- Versatile curling irons with interchangeable barrels cater to diverse styling needs.
- Eco-friendly and recyclable materials are increasingly being used in curling iron production.
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Availability of Counterfeit Items is Posing a Threat to the Growth of the Curling Iron Market
Counterfeit curling irons may have a substantial impact on revenue and reputation. Consumers may be discouraged from purchasing real branded curling irons since counterfeit versions are sometimes marketed at substantially cheaper costs than genuine products. Consumers who purchase counterfeit curling irons may receive low quality or malfunctioning items. As a result, consumer trust in products and brands may decline, which might impact future sales. Counterfeit products are prohibited and may result in legal and regulatory consequences. This may result in higher prices for genuine curling iron brands, manufacturers and dealers. The high costs of advanced curling rods and wands may deter demand. Hair styling appliances with many functions that are technologically advanced are being sold at higher costs. Furthermore, increasing concerns about hair damage, dryness and roughness caused by excessive usage of heat radiated by hair styling products are restricting their use.
Innovative Hair Tool Launches and Strategic Expansions Reflect Growing Trends in Beauty Technology
Major industry leaders utilize strategies that focus on launching new products, merging with competitors, and purchasing companies to grow their customer base and enhance their range of products. In November 2023, Revlon Hair Tools, under the licensing of Helen of Troy Limited, is spotlighting its innovative One-Step family of hair tools for the holiday season. These versatile tools promise salon-quality results at home, perfect for creating blowouts, waves, curls, or sleek styles. Available at major Canadian retailers both in-store and online, Revlon Hair Tools offer affordable indulgence for hair enthusiasts. This holiday season, elevate your hair game with Revlon's stylish solutions, starting at MSRP.
However, Philips and TriHealth announced a multi-year agreement in February 2023 in the framework of the new TriHealth and centre and Vascular Institute on the grounds of Bethesda North Hospital. Furthermore, in March 2023, Dyson expanded into Colombia, introducing its complete range of hair care products, including its cutting-edge curling irons. This launch reflects Dyson's commitment to meeting the growing demand for advanced beauty technologies in Latin America. The move taps into Colombia's strong interest in innovative beauty solutions, available exclusively through Mercado Libre. Dyson’s entry underscores its strategic investment in beauty technology, with plans to release 20 new products over the next four years as part of R&D initiative.
However, Philips and TriHealth announced a multi-year agreement in February 2023 in the framework of the new TriHealth and centre and Vascular Institute on the grounds of Bethesda North Hospital. Furthermore, in March 2023, Dyson expanded into Colombia, introducing its complete range of hair care products, including its cutting-edge curling irons. This launch reflects Dyson's commitment to meeting the growing demand for advanced beauty technologies in Latin America. The move taps into Colombia's strong interest in innovative beauty solutions, available exclusively through Mercado Libre. Dyson’s entry underscores its strategic investment in beauty technology, with plans to release 20 new products over the next four years as part of R&D initiative.
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Increasing Popularity of Western and Popular Hairstyles in Developing Countries Leads to Market Expansion
The introduction of new technologically enhanced hair styling products is expected to increase demand for curling irons in the United States. Major hair styling tool manufacturers such as Helen of Troy, Revlon and Dyson are expected to drive market expansion. The high concentration of hairstylist in the region is probably going to increase demand for curling irons used for business purposes. In Texas, the hair stylist industry employed more than 45,000 people. As a result, the regional market is expected to increase significantly throughout the forecast period. Asia Pacific is expected to increase at the faster rate. The growing popularity of western and popular hairstyles in emerging nations such as China and India are expected to boost regional demand for curling irons. Increasing disposable income and rising awareness of technologically advanced items are also projected to boost regional demand.
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The report provides a detailed overview of the curling irons market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for curling irons market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the curling irons market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the curling irons market. Some key country and region included in the curling irons market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Curling Irons Market Research Report Covers In-depth Analysis on:
- Curling irons market detailed segments and segment-wise market breakdown
- Curling irons market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in curling irons industry)
- Current, historical and forthcoming 10 years market valuation in terms of curling irons market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Curling irons market demand analysis
- Curling irons market pricing analysis over forecast period (by key segment and by region)
- Curling irons market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in curling irons market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in curling irons market
- Curling irons market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on curling irons market forecast by countries
- Mergers and acquisitions in curling irons market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key trends in the curling irons market?
Key trends include increasing demand for digital and automatic curling irons, the rise of cordless models and innovations in heat technology for enhanced styling results.
What factors are driving the growth of the curling iron market?
Growth is driven by increasing consumer interest in personal grooming, advancements in curling iron technology and rising disposable incomes, allowing for more spending on beauty products.
How is the curling irons market expected to evolve in the next decade?
The market is expected to grow substantially, driven by technological advancements, increased consumer focus on beauty and expanding availability of advanced curling tools.
Who are the major players in the curling iron market?
Challenges include intense competition among manufacturers, fluctuating raw material costs and the need to continuously innovate to meet evolving consumer preferences.
