Deodorant Packaging Market Report

The deodorant packaging market has grown due to the growing need for cosmetic care goods. Due to the rising population, the demand for cosmetic goods is increasing simultaneously. According to Cosmetic Europe, a huge number of people use cosmetic products, and the number of people using cosmetic products is 500 million alone in Europe. Speaking about the demand for cosmetic products in the United States, most of the population uses cosmetic products on a daily basis. On average, people use 6 to 12 cosmetic products on a daily basis. In Canada, the cosmetics industry in 2021 was US$ 1.24 billion and is predicted to increase by 1.45% yearly, which is expected to reach US$ 1.8 billion in 2024. According to the IBEF, at a 4.3% compound annual growth rate, the worldwide cosmetics market is expected to reach US$ 450 billion by 2025.

The demand for the deodorant packaging market has also risen due to the use of deodorant packaging in the pharmaceutical market. According to the National Institute of Health, the overall consumption of pharmaceutical goods globally amounted to US$ 1,462 billion in 2021, and predicted that it will grow above US$ 1,600 billion by 2025. Thus, the demand for the deodorant packaging market is expected to rise due to the rise in both the pharmaceutical and personal care industries.

Deodorants are commonly packed in plastic containers, which contribute to environmental pollution. Plastic trash has a tremendous impact on our ecosystems; contributing to land and ocean pollution, threatening species, and also carbon footprints is a great challenge. The production and delivery of deodorants emit carbon dioxide, causing climate change. The extraction of raw materials and the manufacturing process both need energy-intensive techniques that have a negative influence on the environment. Also, some factors that have an indirect effect on the growth of the deodorant packaging market are alternatives present to avoid odour, including dietary changes where some meals and beverages, such as spicy foods and alcohol, can cause body odour. You may find that adopting dietary changes helps to reduce odour-related concerns. Also, cotton clothing is chosen as it is a breathable textile like cotton to promotes air circulation and prevent sweat collection, hence reducing body odour.

Dove, a well-known Unilever product, took a huge step toward sustainability in 2021 when it launched its first refillable deodorant. This innovative product had a strong structure made of stainless steel, emphasizing durability and sustainability. Notably, the refillable deodorant composition purposefully avoided both aluminum and alcohol, catering to people looking for alternatives in personal care. Procter & Gamble launched the Secret Derma+ Antiperspirant in 2021, an exclusive deodorant developed by female dermatologists. This product stood out for its skincare-focused features, which aim to reduce inflammation and underarm color change. This solution, launched under the Secret brand, demonstrated a focus on addressing specific dermatological conditions while providing sufficient underarm protection.

North America, especially Canada, can be seen as a promising market for the deodorant packaging market, as according to the International Trade Administration, the demand for the cosmetics market in Canada for 2021 was approximately US$ 1.24 billion and was expected to grow by 1.45% annually to reach 1.8 billion by 2024. Also, due to the promotion of environmental concerns like cruelty-free cosmetic products and no animal testing, the ethical and organic markets do not represent about 40% of the Canadian skin market. Furthermore, features such as eye-catching designs, use of eco-friendly materials, etc. have captured the United States market, which is large and is growing for personal care products, including deodorants.

Also, the cosmetic market in Asia Pacific is expecting a boost due to China's increased consumption of cosmetic products. According to the Shanghai Municipal People's Government in 2021, the monthly spending of men on cosmetics products was equal to the spending done by females, ranging from US$137 to US$275. Also, according to the predictions, the cosmetic market for Chinese males is expected to grow to US$3.3 billion in 2027, from US$2.2 billion in 2021. Also, in India, according to the Indian Brand Equity Foundation, the overall market share of India for the cosmetic market will be US$ 20 billion by 2025, and the compound growth for the same is 25%, which proves the Asia Pacific market is a promising market.