Growing Personal Hygiene Awareness and Stringent Health Regulation Drives the Market Growth
Growing awareness of personal hygiene and cleanliness, especially heightened by the COVID-19 pandemic, has significantly boosted the demand for disposable wipes, resulting in consumers and businesses alike are more focused on maintaining cleanliness, contributing to higher sales of disposable wipes. In addition, expanding health and wellness industry, including fitness centres, healthcare facilities, and personal care, drives demand for hygiene products, as disposable wipes are frequently used in these environments to maintain cleanliness and hygiene and as a consequences, many market players are developing new products that improve the patients’ health and reduce environmental impact.
However, increasingly stringent health and safety regulations across various industries, including healthcare, food service, and childcare, require effective and convenient cleaning solutions, these standards promotes the use of disposable wipes, as they are pre-moistened and ready-to-use, making them ideal for on-the-go clean, resulting drives consumer preference, leading to increased product development by market players. For instance, in July 2023, Berry global launched Spun lace, SMS and Scrubby, offering detergent-based cleaning solution, offering absorption capacity, absorption speed and liquid retention capacity with cost-effective recyclable PIR content option for carbon footprint-conscious consumer.
However, increasingly stringent health and safety regulations across various industries, including healthcare, food service, and childcare, require effective and convenient cleaning solutions, these standards promotes the use of disposable wipes, as they are pre-moistened and ready-to-use, making them ideal for on-the-go clean, resulting drives consumer preference, leading to increased product development by market players. For instance, in July 2023, Berry global launched Spun lace, SMS and Scrubby, offering detergent-based cleaning solution, offering absorption capacity, absorption speed and liquid retention capacity with cost-effective recyclable PIR content option for carbon footprint-conscious consumer.
Diverse Application and Advanced Hygiene Features Expands the Market Growth
Disposable wipes are versatile and used in a variety of applications, including personal care, household cleaning, automotive care, and industrial cleaning, due to wide range of applications across different segments, resulting in expanding production by increasing investments by market players and government. For instance, in January 2022, Ontario government invested nearly US$10 million in Berry Global to produce disinfectant wipes, to support newly build facilities to expand the disposable wipes production capacity by producing more than four million wipes per day to meet the growing demand, offering range of disinfected wipes made from ingredients such as citric acid, benzalkonium chlorides and combination of ammonium compound.
Furthermore, busy lifestyles and increased travel creates a demand for portable and disposable cleaning solutions as disposable wipes are portability and ease in use in various settings, many market players are launching travel friendly sustainable advanced hygiene-featured wipes. For instance, in October 2022, Reckitt’s Lysol pro solutions launched 800 count wipes liquid, reducing packaging cost and packaging waste, having 10x more Lysol disinfecting wipes suitable for broad range of substances such as desk, door handles as well as electronics, proven to be effective against covid-19 virus in 15 seconds , made with 50% post-consumer recycled waste that can be reused and refill up to 25 times. It is bleach-free formula that doesn’t use PPE and OSHA bloodborne pathogens.
Furthermore, busy lifestyles and increased travel creates a demand for portable and disposable cleaning solutions as disposable wipes are portability and ease in use in various settings, many market players are launching travel friendly sustainable advanced hygiene-featured wipes. For instance, in October 2022, Reckitt’s Lysol pro solutions launched 800 count wipes liquid, reducing packaging cost and packaging waste, having 10x more Lysol disinfecting wipes suitable for broad range of substances such as desk, door handles as well as electronics, proven to be effective against covid-19 virus in 15 seconds , made with 50% post-consumer recycled waste that can be reused and refill up to 25 times. It is bleach-free formula that doesn’t use PPE and OSHA bloodborne pathogens.
Recent Trends in the Disinfectant Wipes Industry:
- Natural and non-toxic formula free from harmful chemicals
- Designed for multipurpose use such as cleaning surface, makeup and disinfecting hands
- Eco-friendly packaging solution with recyclable materials
- Advancement in formulation and design
- Portable and travel friendly packaging
- Tailored designed for sensitive skin such as antibacterial and hypoallergic wipes
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Growing Health and Safety Regulation and Limiting Recycling Option Hampers Market Growth
Many disposable wipes are made from non-biodegradable materials such as plastics, containing microplastics, contribute to marine pollution, affecting wildlife and ecosystems, results in environmental harm. In addition, most disposable wipes cannot be recycled, which exacerbates waste management issues. However, being convenient for quick clean-ups, disposable wipes are not effective as traditional cleaning methods in removing stubborn dirt, also leave residues, especially if they contain cleaning agents.
Furthermore, some wipes contain chemicals that cause skin irritation or allergic reactions in sensitive individuals, it’s essential to check the ingredients if an individual have specific skin concerns. For instance, in July 2024, Costco Canada issue a product recall for Kirkland branded fragrance-free baby wipe, unsafe to use due to presence of polyfluoroalkyl substance, associated with increased risk of thyroid cancer in babies.
Furthermore, some wipes contain chemicals that cause skin irritation or allergic reactions in sensitive individuals, it’s essential to check the ingredients if an individual have specific skin concerns. For instance, in July 2024, Costco Canada issue a product recall for Kirkland branded fragrance-free baby wipe, unsafe to use due to presence of polyfluoroalkyl substance, associated with increased risk of thyroid cancer in babies.
Advancement in Packaging Formulation Fuels the Market
Growing demand for high quality material among professionals that ensures efficacy in cleaning solution, compliance with standard healthcare hygiene, many market players are innovating novel formulations features, such as antibacterial wipes, hypoallergenic wipes, that caters to diverse consumer needs. For instance, in May 2022, Purell healthcare launched surface infectant wipes that offers effectiveness against drug-resistance virus such as bloodborne pathogen, influenza A, respiratory syncytial virus and norovirus in less than 2 minutes, having EPA lowest level of toxicity certificate and is free from bleach, harsh fumes and fragrance, compatible with electronic devices and touch screens also. Company claims proven to 3x to 5x more surface area, allowing healthcare facilities to adopt, contribute to increased consumption and market expansion.
However, increasing level of plastic packaging creating harmful environmental impact, led to rising demand for incorporating sustainable solutions, resulting in growing demand for eco-friendly and biodegradable disposable wipes, for this reason key players are introducing sustainable options. For instance, in 2024, Bytrol announced the launch of plastic-free, 100% biodegradable surface disinfectant wipes that degrades in 3 months after disposal, can be widely use in animal healthcare and wellness settings, providing 1 cubic meter individual wipe with 2x more thicker wipes. In addition, in July 2024, Ecolab launched disinfectant 1 wipe, first EPA registered, 100% plastic free derive from wood pulp fibres, effective against 40 plus broad-spectrum micro-organisms, having two-year self-life and ability to kill SARS-CoV-2 in 30 seconds, enabling superior operational savings to customers.
However, increasing level of plastic packaging creating harmful environmental impact, led to rising demand for incorporating sustainable solutions, resulting in growing demand for eco-friendly and biodegradable disposable wipes, for this reason key players are introducing sustainable options. For instance, in 2024, Bytrol announced the launch of plastic-free, 100% biodegradable surface disinfectant wipes that degrades in 3 months after disposal, can be widely use in animal healthcare and wellness settings, providing 1 cubic meter individual wipe with 2x more thicker wipes. In addition, in July 2024, Ecolab launched disinfectant 1 wipe, first EPA registered, 100% plastic free derive from wood pulp fibres, effective against 40 plus broad-spectrum micro-organisms, having two-year self-life and ability to kill SARS-CoV-2 in 30 seconds, enabling superior operational savings to customers.
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Rising Health Safety Awareness Accelerate the Market Growth
North America, is one of the largest markets for disposable wipes, as high demand is driven by a focus on convenience and hygiene and increased awareness of health safety, heightened by the COVID-19 pandemic, has further boosted consumption, with high levels of innovation with advancements in formulations and sustainability broad range of disposable wipes are available, including personal care wipes, household cleaning wipes, and industrial wipes. However, U.S. healthcare is significantly facing anatomical challenge in adopting currently available active ingredients in disinfectant wipes commonly alcohol, attributed to this many advancement in wipes such as launch of wood-based disinfectant wipes are introducing by market players to provides an effective solution such as eco-friendly and biodegradable wipes are gaining traction and strong presence of traditional retail and e-commerce channels enhancing the market accessibility.
In addition, Europe is experiencing steady growth in the disposable wipes market, countries such as Germany, France, and the UK lead in market size, with strong emphasis on hygiene and convenience, and increasing awareness of sustainability and eco-friendly products is influencing purchasing decisions. According to one of the reports of 2024, plastic packaging in UK market totals to 2.3Mt. and nearly 70% of the plastic waste. While, Asia-Pacific region is one of the fastest-growing markets for disposable wipes, driven by rapid urbanization, rising disposable incomes, and increasing hygiene awareness and improving standards of living are boosting demand. The market includes both traditional and innovative product offerings. High demand for personal care wipes and household cleaning wipes. Emerging markets are also seeing increased interest in industrial wipes. Expansion of e-commerce platforms and modern retail chains is improving market accessibility.
In addition, Europe is experiencing steady growth in the disposable wipes market, countries such as Germany, France, and the UK lead in market size, with strong emphasis on hygiene and convenience, and increasing awareness of sustainability and eco-friendly products is influencing purchasing decisions. According to one of the reports of 2024, plastic packaging in UK market totals to 2.3Mt. and nearly 70% of the plastic waste. While, Asia-Pacific region is one of the fastest-growing markets for disposable wipes, driven by rapid urbanization, rising disposable incomes, and increasing hygiene awareness and improving standards of living are boosting demand. The market includes both traditional and innovative product offerings. High demand for personal care wipes and household cleaning wipes. Emerging markets are also seeing increased interest in industrial wipes. Expansion of e-commerce platforms and modern retail chains is improving market accessibility.
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The report provides a detailed overview of the disinfectant wipes market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for disinfectant wipes market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the disinfectant wipes market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the disinfectant wipes market. Some key country and region included in the disinfectant wipes market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Disinfectant Wipes Market Research Report Covers In-depth Analysis on:
- Disinfectant wipes market detailed segments and segment-wise market breakdown
- Disinfectant wipes market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in disinfectant wipes industry)
- Current, historical and forthcoming 10 years market valuation in terms of disinfectant wipes market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Disinfectant wipes market demand analysis
- Disinfectant wipes market pricing analysis over forecast period (by key segment and by region)
- Disinfectant wipes market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in disinfectant wipes market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in disinfectant wipes market
- Disinfectant wipes market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on disinfectant wipes market forecast by countries
- Mergers and acquisitions in disinfectant wipes market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key drivers of the disinfectant wipes market growth?
Key drivers include heightened hygiene consciousness due to health crises, increasing demand for convenient cleaning solutions, and the adoption of disinfectant wipes in both residential and commercial sectors.
What are the challenges in the disinfectant wipes market?
Some challenges include environmental concerns about single-use products, regulatory hurdles on chemicals used, and competition from alternative cleaning products such as sprays and reusable cloths.
How do consumer preferences influence the disinfectant wipes market?
Consumer preferences are shifting towards products that are both effective and eco-friendly. Wipes made from biodegradable materials or with natural ingredients are increasingly in demand in the market.
