Dry Shampoo Market Report

The distinctive quality of not using water is the major motivating element of the dry shampoo. The dry shampoo market is anticipated to experience substantial growth over the forecast period owing to the convenience of dry shampoo usage, steadily expanding working population, demanding work schedules, and fast-paced lifestyles. Companies are emphasizing creating new products in order to facilitate the increasing demand. Additionally, the rising concerns of consumers about the health and environmental effects of chemical and animal-based products are compelling market players to create organic and herbal-grade dry shampoos. In addition to this, companies are also moving towards innovations in packaging such as the introduction of compact travel packs, zero-waste packaging, environment-friendly packaging, etc. For instance, in July 2021, Nuwen, a cosmetics formulator and manufacturer, created two hair products: a dry shampoo and styling powder in response to the expanding natural and waterless trend.

According to reports, both COSMOS-certified minimalist products are 100 percent natural. Eco-friendly packaging options are also provided to cater to customer preferences. Recently, in April 2023, Kao Corporation introduced a waterless dry shampoo sheet, “3D Space Shampoo Sheet”, created for use in space. This product was developed since there isn't much water in space and it is important to keep shampoo solutions from leaking around. The limitations on the amount of alcohol permitted aboard spacecraft necessitated the use of special shampoos. The market expansion is being driven by these kinds of product advancements.

The rising concerns of consumers about hair-related issues are driving the market for dry shampoos. The growing awareness of the advantages of dry shampoos such as the ability to save time and water is another factor leading to the expansion of the market. Furthermore, the e-commerce market is growing rapidly owing to the increased internet access and smartphone penetration throughout the forecast period. This growth had a positive impact on the dry shampoo market. As a result of this, major market firms are concentrating on improving their e-commerce platform. Websites such as Amazon, and Flipkart are offering consumers a large selection of products. Deals, offers and discounts together with a rise in the number of developed and online distributors in the market are driving the market expansion. In addition to this, social media has a bigger impact on the beauty industry than anticipated.

Besides skincare and make-up, the hair care industry is also gaining traction on social media platforms. Efforts are being taken by companies to invest in advertising on social media in order to establish a global presence and strengthen their customer base. Along with the women, the men’s end-user category is also gaining acceptance owing to the growing adoption of the product for saving time. Also, the demand from the young population and Generation X has significantly influenced the expansion of the market for dry shampoo owing to its youthful and glossy appearance. These elements are fuelling the growth of the dry shampoo market.

• Vegan and cruelty-free options have gained popularity among ethically conscious consumers.
• Waterless formulations reduce environmental impact and promote sustainability.
• Dry shampoo sheets provide on-the-go convenience for busy lifestyles.
• Multifunctional products combine dry shampoo with styling or treatment benefits.

During the forecast period, the market expansion is anticipated to be constrained by the lack of global standards regulating the application of dry shampoo. Every country has its own rules concerning the use and application of dry shampoo. Such national laws are tough for key players to deal with, which discourages investment in the dry shampoo market and restrains market growth. Additionally, the majority of ingredients in dry shampoo contain dangerous chemicals and preservatives including ethanol, parabens, and magnesium silicate, which is limiting market expansion as these chemicals are absorbed into the scalp and may be detrimental to consumers if exposed for an extended period of time.  For instance, in October 2022, Unilever United States issued a voluntary recall for probable high levels of benzene in dry shampoo products manufactured before October 2021 from Dove, Nexus, Suave, Tressemme, and others. Exposure to benzene can result in leukemia, or blood cancer which are life-threatening. Besides this, the high costs of dry shampoos in comparison with conventional shampoos are another restraining factor in the dry shampoo market.

Major manufacturers of welding equipment are actively pursuing competitive marketing strategies such as collaborations, technological developments, investments, acquisitions, and R&D activities to expand their market share globally. In March 2021, a Kao Solution Brand, MMS, introduced the three professional solid shampoo bars. These bars are extremely concentrated and made with natural ingredients and are part of the ground-breaking KMS Solid Shampoo range. The solid formulation is intended to reduce plastic and packing materials, conserve water during product creation, and lower CO2 emissions.

Furthermore, Unilever and Sundial Brands introduced the Emerge range of textured hair care products in January 2020 as a new haircare brand. According to Emerge, the merchandise is intended for "Gen Z multicultural women." Later, the Rodan+Fields hair care line introduced a citrus-scented dry shampoo in November 2022. This product uses rice starch to absorb surplus oil and chamomile extract to calm the scalp. Again, in March 2022, Klorane released Volumizing Dry Shampoo with organic flax to its dry shampoo collection. The Volumizing Dry Shampoo is packaged in 100% recyclable materials and is made without silicones, parabens, preservatives, sulfates, or silica.

The dry shampoo market is anticipated to hold a significant share in the North American region. This can be attributed to the increasing investments made by various market players for sustainable development. Additionally, owing to the growth in demand for dry shampoos, major global players in North America are putting more of an emphasis on releasing novel products and making strategic investments in the creation of classic and specialized dry shampoo through the purchase of luxury and established brands. Additionally, a growing number of beauty-conscious customers are driving the expansion of the beauty and personal care business in the Asia-Pacific region. For instance, shampoos are viewed as a necessary hair care item in order to maintain the moisture balance of the hair.

Additionally, due to the high-pressure lifestyle and rising pollution levels, demand for anti-hair fall shampoo is expanding quickly. Furthermore, the market for dry shampoo in Asia-Pacific is anticipated to grow due to reasons such as significant increases in disposable income, growing living standards, the fast-paced lives of consumers, and numerous developments like anti-hair fall and anti-dandruff dry shampoos. Furthermore, owing to the emergence of herbal and natural hair care products, the market in Europe is expected to develop over the forecast period.

The report provides a detailed overview of the dry shampoo market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the dry shampoo market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the dry shampoo market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the dry shampoo market. Some key countries and regions included in the dry shampoo market report are as follows:

• Dry shampoo market detailed segments and segment-wise market breakdown
• Dry shampoo market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in dry shampoo industry)
• Current, historical, and forthcoming 10 years market valuation in terms of dry shampoo market size (US$ Mn), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Dry shampoo market demand analysis
• Dry shampoo market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in dry shampoo market
• Regulatory landscape by key regions and key countries
• Dry shampoo market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on dry shampoo market forecast by countries
• Mergers and acquisitions in dry shampoo market
• Essential information to enhance market position
• Robust research methodology