Egg Wash Alternative Market Report

Foods with healthy ingredients are often preferred to a high degree by the health-conscious population. Eggs include more fat, cholesterol, and calories, which may be detrimental to your health. As a result of increased awareness, consumer preferences are shifting in favor of natural and chemical-free products. Growing interest in reducing cholesterol levels can be good news for the global egg substitutes market. The market is growing as a consequence of reasons such as rising dietary concerns, greater safety concerns, and customer demand for products with extended shelf lives. Eggwash substitutes are vegan product that fits the most recent food market trend. The egg wash substitutes can be liquid solutions that include ingredients such as vegetable oil, soy milk, rice or almond milk, fruit, cream, milk, butter, yogurt, and honey used for coating the surface of baked goods. The majority of these substances are plant-based and provide clean label options to consumers.

According to the U.S. Department of Agriculture, the 2015 Bird Flu outbreak was arguably the most significant animal health event in U.S. history. The pandemic spread to 21 states, affecting more than 50 million birds, most of which were egg-laying hens. This increased prices not only for shell eggs but also for liquid egg products, whose prices more than doubled. Moreover, eggs are frequently produced in inhumane conditions, with chickens kept in tiny cages with little ability to exercise or express natural behaviors.  As a result, an increasing number of consumers are looking for egg wash alternatives that are free of animal products and cruelty. There are several solutions on the market, including plant-based replacements derived from food waste, such as pea protein or chickpea flour.

Furthermore, the perfect appearance of the final product is becoming more important than ever in the Baking sector. The appearance of bakery meals frequently influences consumer impressions of the product. The egg wash substitute is intended to address this critical need for the shining and quality appearance of pastries, cakes, muffins, buns, and bread. This demand is propelling the eggwash alternative market forward. The most important factor driving the egg wash alternative market are benefits such as food safety and protection against contamination and allergic reactions. Due to the fact that egg-based products have a limited shelf life, egg wash alternatives are gaining popularity and consumer choice.

• Plant-based alternatives surge with vegan baking trends.
• Chickpea flour mixes offer protein-rich coatings for health-conscious consumers. 
• Corn-starch solutions offer gluten-free options for coating applications.
• Avocado puree emerges as a natural egg wash alternative. 
• Almond milk washes cater to nut-based preferences in baking.

With growing consciousness towards health and nutrition, the demand for organic products has increased. There is a significant change in the public preferences regarding the food intake. The use of natural ingredients like soy milk, vegetable oil, maple syrup, vinegar, etc. as a substitute for egg has increased. The rising cost of the finished product, as well as the fact that egg substitute ingredients do not deliver the same flavor effect as eggs, may hinder the growth of the Egg Wash Alternatives market during the forecast period. The unpredictability of egg wash alternatives is projected to impede Egg Wash Alternatives industry growth.

Eggs serve various purposes in baking. Without eggs, the baked products could be flavorless and also lack moisture. Despite many nutritional benefits, eggs are one of the most common food allergens. According to the American Camp Association, egg allergy is the second most common food allergy after milk allergy. Due to growing concern about the allergic effects of egg products, many consumers are turning to egg wash alternatives to find an allergy-free alternative. Consumers need to be careful with the term 'egg-alternative' mentioned on the products as these products only focus on controlling cholesterol, but, they do not control allergies which can pose a health hazard. Nevertheless, allergy-free egg replacements are also available on the market. Ingredients such as vinegar, baking soda, nut butter, flaxseed flour, chia seeds, vegetable oil, etc. can be used as egg substitutes.

North America dominates the egg wash alternative market accounting for nearly 48% of the total market share as stated by the Good Food Institute. The presence of a large number of populations with vegan preferences has encouraged the market in this region. The rising markets of Eastern Europe are driving demand for biscuits and bread, whereas the developed markets of Western Europe are mature and saturated. Bread is a staple cuisine in most European countries. Organic bread and other bakery items are likewise in high demand among health and wellness-conscious consumers. The rise in health awareness and the changing preference of individuals towards a vegan diet is expected to encourage rapid growth in the egg wash alternative market in Europe and Asia followed by the Middle East and Africa.

The report provides a detailed overview of the egg wash alternative market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the egg wash alternative market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the egg wash alternative market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the eggwash alternative market. Some key countries and regions included in the eggwash alternative market report are as follows:

• Egg wash alternative market detailed segments and segment-wise market breakdown
• Egg wash alternative market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in egg wash alternative industry)
• Current, historical, and forthcoming 10 years market valuation in terms of egg wash alternative market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Egg wash alternative market demand analysis
• Eggwash alternative market pricing analysis over the forecast period (by key segment and by region)
• Egg wash alternative market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the egg wash alternative market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in egg wash alternative market
• Eggwash alternative market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on egg wash alternative market forecast by countries
• Mergers and acquisitions in egg wash alternative market
• Essential information to enhance market position
• Robust research methodology