Fabric Conditioners Market Report

The market growth of global fabric conditioners is largely responsible for emerging markets. It is anticipated that increased demand for products for special treatment of apparel, like fabric conditioners, will increase spending on clothing, especially more expensive and delicate types of clothing. A rise in the number of single-person households and working women, as well as rising middle-class consumer disposable income, are all factors that are anticipated to support market expansion. The development of technologically advanced laundry care systems for residential and commercial use, such as smart dispensing, washing machines with smart water technology, and advanced laundry programming, has also led to an increase in demand for machine-washable fabric conditioners and conditioners.

A common household cleaning product called fabric conditioner is used to soften clothes, making them easier to iron by reducing wrinkles in your clothing. In addition to their basic functions, fabric conditioners also aid in shaping retention, odor reduction, refreshing fragrance, lowering the risk of germ build-up, and reducing wear and tear on your clothing. These benefits help to drive up demand for fabric conditioners in the market. In order to draw in a large audience of customers, the market players in the fabric conditioner industry have been introducing innovative packaging designs, which have increased demand for fabric conditioners in the marketplace.

The adverse effects of fabric conditioners on the environment are among the effects that are most frequently questioned. Moreover, fabric Conditioners typically arrive in plastic bottles, and it's no secret that plastic bottles rank among the world's worst polluters due to their inability to biodegrade. Very few people reuse their downy bottles, and nearly half of all plastic produced worldwide is designed to be used only once before being thrown away. Fabric conditioners not only produce plastic waste but also have a number of dangerous ingredients. Some substances are toxic to aquatic microorganisms and are not biodegradable. These chemicals disrupt the environment once they are flushed down the drain.  One of the key characteristics to look for in an eco-friendly fabric conditioner is that it is made from natural, organic materials. There are many natural fabric conditioners on the market that will do just as well a job of making clothes feel less stiff and crunchy. There should be no plastic, synthetic dyes, or colorants in the final product. The environmental impact of products that are recyclable or fully compostable is significantly reduced, especially if the product's packaging is also recyclable and made of recycled materials.

• Eco-friendly formulations gaining popularity among environmentally conscious consumers.
• Growing demand for fabric conditioners with long-lasting fragrance.
• Innovation in packaging with recyclable and sustainable materials.

The demand for online laundry services has increased as a result of the growth in hotels, hospitals, restaurants, and other commercial establishments. Despite speeding up and making work easier, washing machines can be very expensive to purchase outright. The alternative is to take your clothes to any laundromat to be cleaned, but this is still not an option for those who are busy. On-demand laundry services have benefited from growing urbanization, employment, and the busy lives of working populations. For their daily work, people rely on machines and other service providers. Cities have an abundance of washing machines, but it is impossible to get your clothes dry-cleaned or ironed at home.

On-demand laundry services are becoming more popular in many countries as the working population has high disposable income and is willing to spend money for convenience and the laundry services will boost the market for fabric conditioner. By providing a variety of services and creating engaging apps and websites, laundry service providers are attracting customers. Service providers can accept orders, and advertise offers and special services through these media. The hospitality sector also uses online laundry services to maintain room hygiene. Online laundry services are being adopted by hotels as part of their service improvement process for better laundry management & hygiene. Online service providers offer laundry services for all different kinds of linens, including bed linen, tablecloths for food and beverages, uniforms for staff, and other random items. More hotel guests are becoming interested in these expanded services. So, the market for fabric conditioners is also boosted by the hospitality industry.

In June 2021, AlEn USA LLC revealed that the company would add two new fabric conditioners, including dryer sheets with fragrance boosters and liquid laundry detergent, to its line-up of products. Along with its Ensueo® Liquid Fabric Softener, AlEn USA now offers Ensueo® Liquid Laundry Detergent and EnsueoTM Scent Booster Dryer Sheets for a full laundry care solution. Customers can anticipate better performance with higher aroma intensity for longer-lasting freshness in their clothing when used in combination at every stage of the laundry process. Customers use these in the laundry process because they perform better and have stronger aromas that last longer in the clothes they wash. For instance, Godrej Consumer Products Limited (GCPL) increased the variety of laundry detergents it offered in April 2021 by introducing Godrej Ezee, a 2-in-1 liquid detergent and fabric conditioner. It aims to provide a unique product in the market that combines two formats into one.

Additionally, it is simple to use for both buckets and machine washing. Historically, Proctor & Gamble introduced biodegradable fabric conditioners under the name Downy. Non-concentrated Fabric Softeners and Ultra-Fabric Softener Clean Breeze are included in the product line-up. According to the company, using plant-based products will keep clothing looking better for longer. Additionally, under the Comfort Pure brand, Unilever debuted a fabric conditioner for baby clothing in April 2018. Clothing for those with sensitive skin can also be made with this product. Downy Rinse & RefreshTM, a brand-new deep-cleaning fabric rinse, will be available starting in September 2022. It is intended to help remove odor-causing residue 3X better than detergent alone*. Downy developed the ideal addition to consumers' laundry routines to help resolve malodor issues in the first wash, every time, as 1 in 3 households cite malodor as their top laundry problem.

Other than this Procter & Gamble, The Clorox Company, Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, The Unilever Group, Norfil Inc., Colgate-Palmolive Company, Godrej Consumer Products Limited, Church & Dwight Co., Ecover, S. C. Johnson & Son., Werner & Mertz, Sodalis, Pigeon, Lvsan, and KAO are some of the prominent market players operating in the global fabric conditioners market.

The Asia-Pacific region is leading the way in facilitating the expansion of the home care market and is also responsible for the expansion of the global fabric conditioners market. Increased disposable income, urbanization, the number of working women, and sales penetration through organized retail and online channels are among the megatrends driving the market in the region. In the home care sector, private-label brands have also become more prevalent in the region. The pandemic's severe effects on India's retail industry caused an 8.5% decline in market size in FY 2021. Online retail maintained its growth momentum while organised and traditional retail saw a significant decline. In FY 2022, India's retail sector will be worth US$ 836 Bn, with traditional retail accounting for 81.5% of that total. The market for fabric conditioners is dominated by North America, then Europe. This is a result of the textile industry's increasing use of fabric conditioners. The market in this area is expanding due to rising population and rising clothing spending.

The report provides a detailed overview of the fabric conditioners market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the fabric conditioners market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the fabric conditioners market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the fabric conditioners market. Some key countries and regions included in the fabric conditioners market report are as follows:

• Fabric conditioners market detailed segments and segment-wise market breakdown
• Fabric conditioners market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in fabric conditioners industry)
• Current, historical, and forthcoming 10 years' market valuation in terms of fabric conditioners market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Fabric conditioners market demand analysis
• Fabric conditioners market pricing analysis over the forecast period (by key segment and by region)
• Fabric conditioners market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in fabric conditioners market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in fabric conditioners market
• Fabric conditioner's market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on fabric conditioners market forecast by countries
• Mergers and acquisitions in the fabric conditioners market
• Essential information to enhance market position
• Robust research methodology