Download Sample, Evolving Fashion Trends and Lifestyles is Influencing the Market Expansion
The market for false eyelashes is being driven by an increase in the number of makeup studios, beauty clinics, and salons in the area as a result of the growing trend of women wearing makeup. Regarding the escalating fashion trends, millennials and young people have increased their use of false eyelashes. Additionally, for wedding makeup, salons, and beauty artists both use false eyelashes. Furthermore, several manufacturers offer false eyelashes equipped with light and sound sensors for party and club attire. The purchasing habits and living standards of the middle-class population are rapidly changing as a result of the rise in per capita disposable income.
All classes of people, such as those from the lower middle class, can choose false eyelashes for better looks within their budget because of the wide variety of products that manufacturers offer and their reasonable price range. In terms of sales and consumer demand, the fashion and entertainment sectors have become crucial for hair extension products. Social media has been a significant factor in influencing peoples' lifestyles over the past few years. Many social media influencers are releasing video tutorials on how to apply makeup, particularly eye makeup, on platforms like YouTube, Instagram, Pinterest, and others. This is one of the essential aspects affecting the demand for false eyelashes. Growing female employment has made a significant contribution to the rise in cosmetic and beauty product sales. Corporate women prefer to look better and stay fresh throughout the day by using natural makeup.
All classes of people, such as those from the lower middle class, can choose false eyelashes for better looks within their budget because of the wide variety of products that manufacturers offer and their reasonable price range. In terms of sales and consumer demand, the fashion and entertainment sectors have become crucial for hair extension products. Social media has been a significant factor in influencing peoples' lifestyles over the past few years. Many social media influencers are releasing video tutorials on how to apply makeup, particularly eye makeup, on platforms like YouTube, Instagram, Pinterest, and others. This is one of the essential aspects affecting the demand for false eyelashes. Growing female employment has made a significant contribution to the rise in cosmetic and beauty product sales. Corporate women prefer to look better and stay fresh throughout the day by using natural makeup.
Innovation in False Eyelashes Product is Anticipated to Attract More Customers
Applications for virtual eyelash trials are being developed by companies worldwide so that people can experience them virtually. This will support the businesses' efforts to engage customers, which will increase product sales. For instance, Ardell Lashes & Beauty introduced "YouCam Makeup," a virtual eyelash application, in January 2018 to let users virtually try on eyelashes. Future market development is further aided by the companies' ongoing introduction of unique and innovative material-based fake lashes. For instance, Tori Belle Cosmetics LLC. introduced "Magnetude" magnetic eyelashes and "Magnetude Illusion" magnetic mascara to the global market in October 2019.
Manufacturers of false eyelashes have begun to produce intelligent eyelashes that can be used as switches to instantly control electronic devices like lights and televisions as technology and intelligence have advanced. False eyelashes with LED lights are currently popular among younger generations, and they are catching on quickly. Due to the numerous different colors available, those who want to wear artificial eyelashes consider them to be more alluring. For manufacturers with global operations, continuous improvement of artificial eyelashes is a crucial component that is anticipated to generate significant revenue growth potential.
Manufacturers of false eyelashes have begun to produce intelligent eyelashes that can be used as switches to instantly control electronic devices like lights and televisions as technology and intelligence have advanced. False eyelashes with LED lights are currently popular among younger generations, and they are catching on quickly. Due to the numerous different colors available, those who want to wear artificial eyelashes consider them to be more alluring. For manufacturers with global operations, continuous improvement of artificial eyelashes is a crucial component that is anticipated to generate significant revenue growth potential.
Recent Trends in the False Eyelashes Industry
- Surge in magnetic eyelashes popularity for easy application and removal.
- Growing demand for eco-friendly and cruelty-free lash options.
- Rising interest in customizable and reusable false eyelash products.
- The trend towards DIY lash extension kits for cost-effective beauty solutions.
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Social Media Is Crucial for Influencing Consumer Behaviour
Due to the significant influence that social media has on consumers' purchasing behavior, it is likely that social media will continue to play a significant role in consumer life. Social media sites effectively serve as a designated space where customers can engage with bloggers and establish an online presence across the entire fashion industry. Additionally, brands have benefited from influencers' presence in the sale of their goods. Such platforms, where fashion bloggers or specific influencers from YouTube and Instagram regularly recommend these products and post tutorials that make it simple for customers to try their hands on, are likely to dominate the growth of the false eyelashes market. Around 75% of Estée Lauder's marketing budget is allocated to paying these influencers.
New Product Launches by Market Players to Flourish the Market
Kahlana Barfield Brown, fashion editor-at-large for InStyle magazine, and Huda Beauty worked together to launch the Kahlana #21 line of false eyelashes. Despite the fact that their products were made of synthetic fibers, they looked very natural. In 2018, Ardell launched its magnetic eyelash product line in pharmacies nationwide, including CVS, Target, Ulta, Rite Aid, Walmart, Sally Beauty, and Walgreens. Two accents and three full strips of lashes are among the five different varieties of their products that can be purchased for US$ 13.99 each.
The Glamnetic Birthday 2.0 line of eye care products, which includes a double-sided eyeliner and a sizable selection of bold and fabulous lashes, was introduced in the United States in November 2021 by the cosmetics manufacturer Glamnetic. In July 2021, the Becky G artist-owned Treluce Beauty brand joined forces with a beauty company, Made by Collective, to release eye makeup products for the Latin American market, including eye shadow, eyeliners, and fake eyelashes. Regarding a US$ 250 million closing payment from prestigious Italian eyewear company Marcolin S.p.A. to Estée Lauder, Estée Lauder will pay roughly US$ 2.3 billion. A combination of cash, debt, and US$ 300 million in delayed payments to the sellers that become due in July 2025 will be used to finance the transaction.
Other than this Blink Lash Store, GIANNI LASHES, Bio Takara, Qingdao imi Lashes Co., Tsingtao Lashest Limited, HOUSE OF LASHES, Qingdao LashBeauty Cosmetic Co., Ltd., Lemer Lashes, Acelashes, Royal Korindah, Qingdao Elour Beauty, Emma Lashes, XIZI LASHES, PLUMAGE Products Co., Ltd, Anr Lashes, Dior Lashes, and Emeda eyelash Company are some of the prominent market players operating in the global false eyelashes market.
The Glamnetic Birthday 2.0 line of eye care products, which includes a double-sided eyeliner and a sizable selection of bold and fabulous lashes, was introduced in the United States in November 2021 by the cosmetics manufacturer Glamnetic. In July 2021, the Becky G artist-owned Treluce Beauty brand joined forces with a beauty company, Made by Collective, to release eye makeup products for the Latin American market, including eye shadow, eyeliners, and fake eyelashes. Regarding a US$ 250 million closing payment from prestigious Italian eyewear company Marcolin S.p.A. to Estée Lauder, Estée Lauder will pay roughly US$ 2.3 billion. A combination of cash, debt, and US$ 300 million in delayed payments to the sellers that become due in July 2025 will be used to finance the transaction.
Other than this Blink Lash Store, GIANNI LASHES, Bio Takara, Qingdao imi Lashes Co., Tsingtao Lashest Limited, HOUSE OF LASHES, Qingdao LashBeauty Cosmetic Co., Ltd., Lemer Lashes, Acelashes, Royal Korindah, Qingdao Elour Beauty, Emma Lashes, XIZI LASHES, PLUMAGE Products Co., Ltd, Anr Lashes, Dior Lashes, and Emeda eyelash Company are some of the prominent market players operating in the global false eyelashes market.
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Involvement of Celebrities & False Eyelashes Producer Increasing the Growth of Market
It is attributable to the fact that lash companies and celebrities have focused heavily on marketing their goods in order to increase their business revenues from the United States and Canada. For instance, in May 2019, Kim Kardashian unveiled her cosmetics line "Mrs. West Bridal" in Los Angeles. In North America, a significant advancement in the entertainment sector has resulted in the use of cutting-edge and alluring cosmetic products, which demonstrates a strong demand for false eyelashes in the region. Additionally, a strong consumer preference for artificial lashes of a high caliber will increase North American revenue in 2021.
Due to the sizeable eyelash product manufacturing facilities in China and Indonesia, which support the product's consumption rate, the Asia Pacific region dominates the global market. 610 million USD worth of false eyelashes were produced in Pingdu, China in 2018, according to official data provided by the government of Pingdu, in the Shandong Province of East China, People's Republic of China. There are more than 1,000 people working in lash-related production, processing, and trade in Pingdu city, Qingdao. There are 5,000 registered eyelash producers in total, with a total production value of 7 billion yuan (roughly US$ 1 billion). During the forecast period, the regional market will be driven by rising consumer awareness of emerging beauty trends and the availability of new and more efficient products in the marketplace.
Due to the sizeable eyelash product manufacturing facilities in China and Indonesia, which support the product's consumption rate, the Asia Pacific region dominates the global market. 610 million USD worth of false eyelashes were produced in Pingdu, China in 2018, according to official data provided by the government of Pingdu, in the Shandong Province of East China, People's Republic of China. There are more than 1,000 people working in lash-related production, processing, and trade in Pingdu city, Qingdao. There are 5,000 registered eyelash producers in total, with a total production value of 7 billion yuan (roughly US$ 1 billion). During the forecast period, the regional market will be driven by rising consumer awareness of emerging beauty trends and the availability of new and more efficient products in the marketplace.
The report provides a detailed overview of the false eyelashes market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the false eyelashes market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the false eyelashes market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the false eyelashes market. Some key countries and regions included in the false eyelashes market report are as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
False Eyelashes Market Research Report Covers In-depth Analysis on:
- False eyelashes market detailed segments and segment-wise market breakdown
- False eyelashes market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in false eyelashes industry)
- Current, historical, and forthcoming 10 years market valuation in terms of false eyelashes market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- False eyelashes market demand analysis
- False eyelashes market pricing analysis over the forecast period (by key segment and by region)
- False eyelashes market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the false eyelashes market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the false eyelashes market
- False eyelash market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the false eyelashes market forecast by countries
- Mergers and acquisitions in the false eyelashes market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the main factors driving growth in the false eyelashes market?
The demand for false eyelashes is driven by the increasing popularity of makeup trends, a growing focus on beauty and personal grooming, and the rising use of false lashes by social media influencers and celebrities.
Which regions are seeing the highest demand for false eyelashes?
Regions like North America, Europe, and Asia-Pacific are experiencing high demand for false eyelashes due to the increasing number of beauty-conscious consumers and a growing interest in cosmetic products and beauty treatments.
What are the key trends in the false eyelashes industry?
Key trends in the false eyelashes market include the demand for cruelty-free and vegan products, custom lash designs, eco-friendly packaging, and innovative adhesive technologies that ensure a better application experience.
