Download Sample, Freezer Bag Market is Gaining Traction Due to its Growing Use in Preserving Meat and Rising Frozen Food Demand
The reason why freezer bags are experiencing growth is due to the rising consumption of meat and poultry products, which need to be kept in freezer bags to maintain their quality and freshness. According to the report of OEC World 2021-2022, the total trade of poultry meat amounted to US$ 35.9 billion, where the exports of poultry meat grew by 20.2% from US$ 29.9 billion to US$ 35.9 billion. Due to this growth in poultry meat exportation, the market for freezer bags is on the rise. In world trade, the European Union is considered one of the prominent players, as they are the world's largest net exporter and largest poultry meat producer, where the annual production is around 13.4 million tons and export growth was measured as a 20.2% rise.
Another reason that growth can be experienced is the inclination towards packaged food items is expected to boost the demand for freezer bags, where China is considered a major consumer of the packed food market. Freezer bags beyond preserving food can also be used for grinding items like grain, any fragile item, or biscuits for food processing. As a freezer bag is considered a durable and strong option, it can be used for grinding, as it helps in grinding food easily without tearing it. Not only in this but the use of freezer bags is also done to preserve the frozen foods and vegetables. According to the CBI Ministry of External Affairs, in 2020, around 83% of European households consume frozen foods, and it is expected to reach 93% before 2025. Also, according to APEDA in markets like US and Europe, 10% of the total vegetable consumption is captured by frozen vegetables.
Another reason that growth can be experienced is the inclination towards packaged food items is expected to boost the demand for freezer bags, where China is considered a major consumer of the packed food market. Freezer bags beyond preserving food can also be used for grinding items like grain, any fragile item, or biscuits for food processing. As a freezer bag is considered a durable and strong option, it can be used for grinding, as it helps in grinding food easily without tearing it. Not only in this but the use of freezer bags is also done to preserve the frozen foods and vegetables. According to the CBI Ministry of External Affairs, in 2020, around 83% of European households consume frozen foods, and it is expected to reach 93% before 2025. Also, according to APEDA in markets like US and Europe, 10% of the total vegetable consumption is captured by frozen vegetables.
Freezer Bags Market Leads to Market Expansion Due to its Multifunctional Feature
The freezer bag industry is experiencing growth as it is used in various sectors such as ready-to-eat, retail location, supply chain, etc. Speaking about the ready-to-eat market, there is substantial demand for freezer bags due to rising demand for soups. Also, the demand has risen due to the innovation of double-sealed freezer bags, which are also used in packing ready-to-eat packed food. Similarly, a significant change can be seen in the expansion of retail locations due to the use of freezer bags. The development in food processing technologies has triggered the invention of vacuum bags to increase the shelf life of the product.
The food and pharmaceutical industries are also a major reason why the freezer bag market is gaining traction, as the use of freezer bags can provide the features of toughness, better durability, etc., which are encouraging the application of self-sealing freezer bags in many new sectors besides the food industry. With the growth of supply chains in numerous new industries, reusable freezer bags are expected to become more common. Furthermore, as these trends have an impact on consumer behavior, sales of sustainable freezer bags are expected to grow with time. Under the Ziplock brand, Johnson & Johnson, for example, introduced premium quality or their best freezer bags for liquid.
The food and pharmaceutical industries are also a major reason why the freezer bag market is gaining traction, as the use of freezer bags can provide the features of toughness, better durability, etc., which are encouraging the application of self-sealing freezer bags in many new sectors besides the food industry. With the growth of supply chains in numerous new industries, reusable freezer bags are expected to become more common. Furthermore, as these trends have an impact on consumer behavior, sales of sustainable freezer bags are expected to grow with time. Under the Ziplock brand, Johnson & Johnson, for example, introduced premium quality or their best freezer bags for liquid.
Recent Trends in the Freezer Bags Industry
- Innovation of new zipper freezer bags that are reusable, easy to clean, and durable.
- The use of biodegradable freezer bags is gaining popularity and satisfying feedback.
- Innovation in Resealable Stand-Up Pouches for making products more attractive.
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Poor Waste Management and Available Alternatives Are Acting as Restraining Factors in the Growth of Freezer Bags Market
Despite all the positive things, there are some challenges that are faced by manufacturers. The challenge regarding environmental concerns is the most important and is faced by various manufacturers. Due to the rising use of plastic, the waste generated has increased, and some countries, such as the United States, the United Kingdom, and Australia, have implemented bans on some plastic products, such as single-use plastic, which is the main reason for rising plastic pollution. According to the UN environment program, every year 400 million tons of plastic waste is generated where bags are present on a large scale. Another problem faced by the manufacturer is regarding the alternatives available on the market. Various people prefer to use the biodegradable option or any option that is reusable. In the case of freezer bags, both options are available, which are reusable, or consumers can also use silicon bags to satisfy their needs. Also, other options available in the market that provide similar features as freezer bags are aluminum foil, plastic wrap, and wax paper.
Novel Innovation for Betterment of Freezer Bags is Driving the Market
In April 2023, Huhtamaki introduced a new range of mono-material flexible packaging. When they comprised just one material, they were more straightforward to recycle. One example of converting flexible packaging to produce more environmentally friendly packaging was Huhtamaki's mono-material flexible packaging. In February 2024, ProActive Recyclable R-2050, a polyethylene-based structure that served the European market as a sustainable substitute for traditional multi-material laminates, was introduced by ProAmpac. R-2050 was offered in standard and high-barrier versions to preserve or prolong the shelf life of food goods and offered high-speed filling line efficiency. In April 2022, Amcor introduced a new line of flexible packaging that could be composted in residential or commercial composting facilities and was created from plant-based materials.
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North America and Asia Pacific Can Be Considered a Promising Market Due to Their High Consumption of Deli Meat and Frozen Products
According to the projection, North America, due to its strategic action taken by market players, has boosted the growth of freezer bags for deli meats. According to the Economic Research Service, in 2022, US consumers accessed 224.6 pounds of meat and poultry products on a per capita retail weight basis. The United States is a major country that consumes processed meat in North America. The overall sales value for processed meat increased by 3.42% in 2022 compared to 2021. Due to the rising consumption and rising prices of deli meat, storing them in the fridge is considered the best solution by most Americans. Also, due to the introduction of new frozen meat products, sales in the growth of freezer bags are anticipated to grow.
For instance, Tyson Foods has released air-fried chicken bits with 75% less fat and 35% fewer calories. China, which is a top importer of meat, can also be considered a potential market. China imports total meat worth US$ 3.76 billion. As China imports, a huge amount of meat storage can be a problem for various people; hence, China can be seen as a promising market due to its high imports. Another country that can be a potential market is India, as India produced 204.83 million metric tons of vegetables in 2023; hence, to export or preserve them, a need for freezer bags will be needed, making India a potential market. Japan, an Asia Pacific country, is considered a prominent importer of the frozen food industry, as according to the United States Department of Agriculture, the frozen food production of Japan has reached the benchmark of US$6.6 billion in 2022. As a major producer of frozen food, Japan shows lucrative opportunities for freezer bags.
For instance, Tyson Foods has released air-fried chicken bits with 75% less fat and 35% fewer calories. China, which is a top importer of meat, can also be considered a potential market. China imports total meat worth US$ 3.76 billion. As China imports, a huge amount of meat storage can be a problem for various people; hence, China can be seen as a promising market due to its high imports. Another country that can be a potential market is India, as India produced 204.83 million metric tons of vegetables in 2023; hence, to export or preserve them, a need for freezer bags will be needed, making India a potential market. Japan, an Asia Pacific country, is considered a prominent importer of the frozen food industry, as according to the United States Department of Agriculture, the frozen food production of Japan has reached the benchmark of US$6.6 billion in 2022. As a major producer of frozen food, Japan shows lucrative opportunities for freezer bags.
The report provides a detailed overview of the freezer bags market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the freezer bags market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the freezer bags market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the freezer bags market. Some key countries and regions included in the freezer bags market report are as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Algeria, Israel, Iran, Iraq, Kenya, Ethiopia, Rest of MEA |
Freezer Bags Market Research Report Covers In-depth Analysis on:
- Freezer bags market detailed segments and segment-wise market breakdown
- Freezer bags market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in freezer bags industry)
- Current, historical, and forthcoming 10 years market valuation in terms of freezer bags market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Freezer bags market demand analysis
- Freezer bags market pricing analysis over the forecast period (by key segment and by region)
- Freezer bags market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the freezer bags market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the freezer bags market
- Freezer bags market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the freezer bags market forecast by countries
- Mergers and acquisitions in the freezer bags market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key drivers of growth in the freezer bags market?
Increased demand for food preservation, convenience, and longer shelf life in both domestic and commercial kitchens are driving the growth of the freezer bags market.
Which regions are leading the freezer bags market?
North America and Europe dominate the freezer bags market due to their advanced packaging technologies and high consumption rates of frozen and packaged food products.
What are the trends in freezer bag packaging innovation?
The market is seeing trends towards eco-friendly, recyclable, and biodegradable freezer bags, as well as improved sealing technology for better freshness and storage capabilities.
