Frozen Yogurt Market Report

The growing trend of consumer preference for organic products is expected to drive the sales of frozen yoghurt. Over the past few decades, consumers have become increasingly aware of the direct impact of their purchasing habits on the environment. To promote environmental sustainability, consumers are being encouraged to engage in ecologically responsible behaviours, such as consuming organic food. This shift in consumer mindset has led to significant changes in food consumption patterns, driven by concerns about the environment, health issues, and a heightened focus on the nutritional value of food. Moreover, many people are searching for low-cost frozen sweets that have medicinal properties, taste delicious, and give a healthy eating experience. Frozen yoghurt sales have increased on a global level as a result of this shift in dessert consumption patterns.

Furthermore, the inclusion of probiotics in frozen yoghurts supports weight reduction by balancing the friendly bacteria in the digestive tract and building a consumer base that harbours a sweet craving. The current frozen yoghurt industry trend is to mix uncommon or odd tastes, which is gaining acceptance in the market. Low-sugar and low-fat frozen yoghurt has grown in popularity since its introduction due to its improved flavour and reduced sugar content when compared to regular yoghurt. As a consequence of the diversity of options and flavours available, such as chocolate-flavoured frozen yoghurt, vegan frozen yoghurt, and many more, the frozen yoghurt market share is expected to grow over the forecast period.

As customers become more health-conscious, the use of foods with added nutritional content has increased dramatically. Frozen yoghurt has long been advertised as a healthier alternative to ice cream. When compared to other options on the market, it has fewer calories and more nutrients per serving. As a result, top market participants are introducing numerous initiatives, such as displaying the calories-per-serving indications for each flavour, which is increasing demand for yoghurt. In addition, with the growth in internet penetration, the number of social media users has expanded significantly. Taking this into perspective, frozen yoghurt market participants are involved in the development of awareness about frozen yoghurt products and their features through social media channels such as Instagram, Facebook, and others. Furthermore, marketing and promotion on social media is one of the tactics used by numerous manufacturers to spread knowledge about their product offers among target buyers via social media platforms. As a result, the global frozen yoghurt market sees social media awareness as a significant potential for establishing momentum and improving consumer reach among its target categories.

• Rising preference for probiotic-rich frozen yogurt for gut health benefits.
• Plant-based frozen yogurt options gaining popularity among health-conscious consumers.
• Growing interest in low-sugar and low-calorie frozen yogurt options.
• Fusion of frozen yogurt with trendy dessert concepts like bubble tea.

The industry is very competitive in terms of alternative goods, as well as the formation and entry of new market competitors. Most clients prioritise flavour above health. The younger generation, however, is becoming more health-conscious, which is anticipated to boost the market growth. Furthermore, the growing number of new companies, particularly in wealthy nations like the United States and Canada, would pose a threat to the current and established players. Moreover, the increased use of yoghurt products has resulted in an increase in the entrance of fake and counterfeit products into the market which represents a significant issue for legitimate providers of frozen yoghurt products. Counterfeit brands are common in emerging nations with price-sensitive buyers. These low-quality items frequently cause safety hazards, which contribute to bad customer reviews. As a result, the growth of the counterfeit business is expected to impede the sale of the original frozen yoghurt brands.

Major market participants are focusing on research and development in order to create novel products and enhance their product offerings. They are also employing various market strategies such as new product launches, mergers and acquisitions in order to gain a competitive edge in the market. For example, in August 2020, Menchie's Frozen Yoghurt introduced two new vivid flavours, HI-CHEW Mango and HI-CHEWTM Passion Fruit, which may be enjoyed on their own or combined to create the delightful flavour of HI-CHEW Tropical Smoothie.

Later, in June 2022, Noosa, a Colorado-based whole milk yoghurt brand in the Sovos Brands portfolio, launched its initial entry into the frozen dessert market with the introduction of Noosa Frozen Yoghurt Gelato. The delicious gelato is available in supermarket freezers in four indulgent flavours: Strawberries & Cream, Chocolate Fudge, Sea Salt Caramel, and Honey Vanilla Bean Again, in June 2022, Yogurtland, the leading self-serve frozen yoghurt company, unveiled two new limited-time flavours, Strawberry Mango Sorbet and Passion Fruit Mango Tart. In addition, Yogurtland's new Strawberry Mangonada cup, created with Strawberry Mango Sorbet and highlighted toppings, was made available as an online exclusive at yogurt-land.com, the Yogurtland app, and DoorDash.

North America is expected to witness significant growth in the frozen yogurt market during the forecast period. This growth can be attributed to the presence of leading manufacturers and distributors in this region. Moreover, the rising preference for healthy living is also boosting the demand for frozen yogurt in the region. On the other hand, Europe is anticipated to experience growth in the frozen yogurt market owing to the existence of a large metropolitan population that is focused on healthy and nutritious cuisine.  Furthermore, rising disposable income, shifting consumer preferences, and the presence of prominent market players are the factors responsible for the expansion of the frozen yogurt market in the Asia Pacific region.

The report provides a detailed overview of the frozen yogurt market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the frozen yogurt market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the frozen yogurt market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the frozen yogurt market. Some key countries and regions included in the frozen yogurt market report are as follows:

• Frozen yogurt market detailed segments and segment-wise market breakdown
• Frozen yogurt market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in frozen yogurt industry)
• Current, historical, and forthcoming 10 years market valuation in terms of frozen yogurt market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Frozen yogurt market demand analysis
• Frozen yogurt market pricing analysis over the forecast period (by key segment and by region)
• Frozen yogurt market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the frozen yogurt market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in frozen yogurt market
• Frozen yogurt market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the frozen yogurt market forecast by countries
• Mergers and acquisitions in the frozen yogurt market
• Essential information to enhance market position
• Robust research methodology