Fruit Concentrate Puree Market Report

Increasing urbanisation, along with an increase in working-class parents, has increased demand for and consumption of pre-prepared or processed baby food. As a result of the high nutritional content of fruits, fruit puree is gaining traction in toddler and infant food. Additionally, a rising number of mothers are joining the global labour force each year, resulting in an increase in demand for infant nutrition food products. Due to the growing consumer need for convenient and nutritional infant food products, the majority of the leading firms active in the infant nutrition sector of the food and beverage industry are expected to focus on this sector to meet the rising consumer demand. As a result, the global fruit concentrate puree market is likely to be driven by an increase in demand for packaged baby foods with balanced nutritional content. For example, Nestle sells a variety of baby food items under the Cerelac brand. It contains vitamin C-fortified banana and apple puree, which aids with brain and cognitive development. Fruit concentrates puree are often made through thermal concentration, which decreases the water content of fresh fruit juices. Fruit concentrate processing technologies that minimise changes in nutritional, textural and sensory qualities are favourably affecting market growth.

Apart from this, tropical fruits are planted and cultivated in high-temperature tropical zones, resulting in a wide variety of varieties with unique physiology, quality and structural characteristics. Consumers from all around the world are attracted to their appealing looks. Tropical or exotic fruits include banana, pineapple, mango, papaya and guava. Europe is the world's largest importer of mangoes fruit puree, accounting for roughly 40% of total imports. Additionally, the industry is expanding owing to the ease with which these fruits are available, as well as a growing consumer preference for exotically flavoured food and beverages.

Fruit producers are concentrated in the Asia-Pacific region, particularly in China and India. For example, all mangoes, guavas and other tropical fruits are grown in Asian countries. Furthermore, they dominate overall exports and a strong correlation was shown between global export and import from Asia. For instance, when Asian production is low, the international community suffers from net imports. The market's ability to address the following resilience across specific regions and restricted countries has proven to be a significant challenge. The high fructose content in fruit concentrates is projected to hinder industry expansion.

Additionally, producing premium fruit concentrate purees involves substantial costs due to several key factors. The expense of sourcing top-quality raw fruits, employing sophisticated processing methods, and maintaining rigorous quality control standards significantly drives up production costs. For example, securing rare fruit varieties or implementing state-of-the-art extraction techniques can substantially increase expenses. These higher production costs are often transferred to consumers, leading to higher retail prices. As a result, while premium fruit purees offer exceptional quality and flavour, their elevated cost can limit accessibility and affect overall market competitiveness.

Innovative fruit concentrate puree products are essential to capture the evolving tastes and health-conscious preferences of modern consumers. By introducing unique blends, such as exotic fruit combinations or nutrient-enhanced varieties, manufacturers can differentiate themselves in a crowded market. Innovations such as cold-pressed techniques or functional additives, such as added vitamins and probiotics, address the growing demand for both premium quality and health benefits. This approach not only satisfies diverse consumer needs but also positions brands as leaders in the dynamic food industry. For instance, in January 2024, Thai natural fruit juice specialist Manee Manao is banking on the ongoing watermelon smoothie craze dubbed 'tangmo-pun' in South Korea to boost the success of its new frozen watermelon puree export business. In addition, in May 2023, Ingredion Incorporated was named one of the 2023 Top Regional Companies in the U.S. by Diversity Inc, showcasing its dedication to diversity and inclusion and establishing itself as a premier workplace in the United States.

North America is anticipated to grow rapidly due to growing demand for natural food products. The industry is seeing an increase in demand for minimally processed fruit concentrates that retain their full nutritional content. Manufacturers are now adopting cutting-edge technology to produce 100% natural fruit concentrates puree. Packaging innovations including recyclable packaging and aseptic packaging are widely utilized for fruit concentrates puree. The beverage industry's demand is projected to drive significant expansion in Europe. On-the-go fruit-based beverages are more popular due to hectic lifestyles prevalent in the region. According to the European Centre for Import Promotion, Europe is the world's largest market for fruit juices, accounting for 55% of total global imports. The robust growth trajectory of non-alcoholic fruit-based drinks is driving market expansion in Asia Pacific. Fruit production is dominated by India and China. The region's market is developing as consumption of processed fruit-based drinks increases.