Ghost Kitchen Market Report

The global increase in the number of young people, combined with changing consumer preferences, has increased demand for online food delivery services. Additionally, a busy work schedule and an increase in consumer disposable income are important factors driving the ghost kitchen market expansion. Furthermore, the increased use of smartphones, increased literacy, and quick access to the internet have made ordering food easier. Ghost kitchens/Restaurants are now partnering with internet food service companies to serve food and increase sales. Moreover, internet food delivery services offer a variety of promotions, which attract consumers and help to expand the consumer base. As a result, effective deals and excellent customer service drive the ghost kitchen market.

These digital-only restaurants existed before the pandemic, but their popularity increased as individuals across the globe were confined to their homes for more than a year, unable to eat safely in a restaurant dining room full of strangers. Some ghost kitchens are run by individual operators seeking a cheap and quick way to try something new; many more are run by big companies that are investing in delivery, as it is the future of the restaurant industry. With the emergence of ghost kitchens and a surge in people searching for meals online, being visible across the main delivery apps is becoming a must in order to beat the competition. Ghost kitchens enable restaurants to swiftly expand into many locations with no upfront investment.

According to City Storage Systems LLC. (CloudKitchens), there are presently 1,500 ghost kitchens in the United States, and more are on the way. As more delivery-only options become available, restaurateurs are moving to a less risky option that will restore stability to their business. Using ghost kitchens helps to ensure that the organization survives stay-at-home measures. Increasing purchasing power, easier access to digital technologies, higher internet penetration, and growing usage of smartphones are some of the primary reasons driving the growth of the North American ghost kitchen market. The rising demand for fast foods, along with consumers' busy and hectic schedules, is driving up demand for ghost kitchen services owing to the conveniences they provide.

Restaurant chains are catching up, but popular mom-and-pop shops throughout the country are expanding with ghost kitchens to new regions large and small, reaching more consumers every day. Millennials spend the majority of their money on online meal ordering as they enjoy trying new cuisines and want a quick and easy way to save time. They have high disposable income and prefer third-party delivery services. Millennials, as a digital-first generation, are sceptical of their experiences and like sharing feedbacks and reviews online. China and India have exceeded the United States in total ghost kitchens, with 7,500 and 3,500 ghost kitchens, respectively. As the number of ghost kitchens grows at an exponential rate, more and more eateries will compete for online real estate. Increased demand for international cuisines, as well as rising preferences for food delivery over dine-in, are contributing to the growth of the Asia Pacific ghost kitchen market. In this regard, Asia Pacific is expected to be the fastest-growing market.

• Expansion of delivery-only restaurant concepts due to diverse consumer preferences.
• Integration of technology to enhance customer experience through personalized recommendations.
• Use of sustainable and recyclable packaging materials to minimize environmental footprint.
• Development of niche or themed menu to cater to specific consumer preferences.

Ghost kitchens have to struggle to get their products in front of customers. Investing in social media marketing or purchasing marketing packages on third-party sites takes enough time and money. Many restaurateurs get encouraged when they observe happy customers enjoying their meals. However, beyond the interpersonal contacts, ghost kitchens lose control over their consumers' experiences. Engaging with third-party systems, for instance, ghost kitchens won't be able to manage when a customer receives a refund. To be profitable, ghost kitchens require a high volume of orders.

A ghost operation may not be viable in rural places due to a lack of consumer base. If ghost kitchens handle ordering and delivery in-house, they will have to pay higher processing fees for online credit card payments as they are more prone to fraud. Ghost kitchens typically use numerous delivery platforms to optimize sales opportunities. This, however, comes with a significant amount of work. Uploading photographs, creating dish descriptions, updating menus, and maintaining pricing across delivery apps can be time-consuming and exhausting for employees. All these aspects are hampering the ghost kitchen market growth.

Food entrepreneurs are increasingly looking for commercial cooking space to create their own virtual restaurant ideas, and network-shared kitchens are responding by offering extra services to optimize the efficiency and success of virtual restaurant renters. The growing population, urbanization, and migration are anticipated to boost the profits of the virtual restaurant and ghost kitchen market. DoorDash opened its first ghost kitchen in 2019, in Redwood City, California. Swiggy, an online food distributor in India, launched Swiggy Access in 2017, with the aim of assisting restaurants/eateries in operating delivery-only kitchens in India. Uber Eats, began assisting restaurants in developing delivery-only brands in 2017. By 2019, Uber's app in the United States had over 3,000 virtual eateries listed. Quality Is Our Recipe, LLC (Wendy's) announced a collaboration with REEF Technology Inc. to build 700 ghost kitchens around the United States, United Kingdom, and Canada by 2025.

A ghost kitchen can be used to build a whole new restaurant or to expand the reach of an existing restaurant by establishing new virtual storefronts in various locations. The small workforce required to manage a ghost kitchen is extremely appealing in the wake of increasing labor shortages and the prospects of a higher minimum wage. As ghost brands are virtual, it may alter their menu, pricing, or name anytime. Alternatively, add a side menu to introduce a fresh concept from the same kitchen. Ghost kitchens may have a more sustainable future in institutional settings such as college campuses and airports. Large-scale hospitality operations, such as hotel chains and co-working spaces, are also profitable aspects for the market. Ghost kitchens, also known as dark kitchens, cloud kitchens, or virtual brands, are an exciting possibility for small restaurants to explore new concepts and expand into new areas.

The report provides a detailed overview of the ghost kitchen market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the ghost kitchen market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the ghost kitchen market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the ghost kitchen market. Some key countries and regions included in the ghost kitchen market report are as follows:

• Ghost kitchen market detailed segments and segment-wise market breakdown
• Ghost kitchen market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in ghost kitchen industry)
• Current, historical, and forthcoming 10 years market valuation in terms of ghost kitchen market size (US$ Mn), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Ghost kitchen market demand analysis
• Ghost kitchen market regional insights with a region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the ghost kitchen market
• Regulatory landscape by key regions and key countries
• Ghost kitchen market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the ghost kitchen market forecast by countries
• Mergers and acquisitions in the ghost kitchen market
• Essential information to enhance market position
• Robust research methodology