Download Sample, Gluten-Free Cookie Brands Capitalize on Health Trends and E-Commerce Surge
The global gluten-free cookies market is expanding, driven by the increasing awareness and diagnosis of celiac disease and non-celiac gluten sensitivity (NCGS). Beyond Celiac statistics reveal that around 1 in 100 people worldwide have celiac disease, which, however, remains undiagnosed because the symptoms may vary and be quite difficult. As awareness of this condition grows, particularly with the support of activist groups and media attention, patients are identified at an earlier stage than ever before, while the requirements for gluten-free foodstuffs are on the increase as well. However, it is estimated that 1 in 133 individuals have celiac disease in the United States, whereas only 17% of the affected population has been identified. These trends contribute to a growing need for gluten-free alternatives, including cookies, as more people seek safe and suitable dietary options.
The gluten-free cookies market has been growing since there is constant expansion of their product range and a trend for wider varieties in diets. Various types of gluten-free cookie variants are under production as companies look toward satisfying such specific health trends as sugar-free, vegan, organic, and keto-friendly. For instance, CRAVE, a snacking brand from the United Kingdom, launched its gluten-free and vegan sandwich cookies called Bisco's in December 2023 at Sainsbury's.
Gluten-free and plant-based consumers targeted this launch. Besides that, superfoods, famous flavors such as chili chocolate and matcha, and allergen-free formulations are spreading their demand across the globe. As consumer preferences shift toward healthier, more inclusive snacks, these innovations are driving the demand for gluten-free cookies across various lifestyle segments, including health-conscious millennials and Gen Z.
The global gluten-free cookies market is being significantly propelled by the rise of e-commerce platforms, which have revolutionized consumer shopping behaviours. E-commerce increases access to gluten-free products, especially in regions where these niche products are not as easily accessible through retail stores. For instance, using platforms like Amazon, Walmart, and specialty retailers, one can easily compare brands, prices, and reviews to make an informed purchase. The convenience of home delivery and subscription services also plays a very important role in enhancing consumer loyalty. The International Trade Administration (ITA) projects that revenue from global B2C e-commerce will reach US$ 5.5 trillion by 2027, which in turn will expand the gluten-free cookies market. This accessibility and convenience have created substantial growth opportunities for gluten-free cookie brands globally.
The gluten-free cookies market has been growing since there is constant expansion of their product range and a trend for wider varieties in diets. Various types of gluten-free cookie variants are under production as companies look toward satisfying such specific health trends as sugar-free, vegan, organic, and keto-friendly. For instance, CRAVE, a snacking brand from the United Kingdom, launched its gluten-free and vegan sandwich cookies called Bisco's in December 2023 at Sainsbury's.
Gluten-free and plant-based consumers targeted this launch. Besides that, superfoods, famous flavors such as chili chocolate and matcha, and allergen-free formulations are spreading their demand across the globe. As consumer preferences shift toward healthier, more inclusive snacks, these innovations are driving the demand for gluten-free cookies across various lifestyle segments, including health-conscious millennials and Gen Z.
The global gluten-free cookies market is being significantly propelled by the rise of e-commerce platforms, which have revolutionized consumer shopping behaviours. E-commerce increases access to gluten-free products, especially in regions where these niche products are not as easily accessible through retail stores. For instance, using platforms like Amazon, Walmart, and specialty retailers, one can easily compare brands, prices, and reviews to make an informed purchase. The convenience of home delivery and subscription services also plays a very important role in enhancing consumer loyalty. The International Trade Administration (ITA) projects that revenue from global B2C e-commerce will reach US$ 5.5 trillion by 2027, which in turn will expand the gluten-free cookies market. This accessibility and convenience have created substantial growth opportunities for gluten-free cookie brands globally.
Chocolate Chip and Organic Gluten-Free Cookies Dominate Market with Growing Consumer Demand
Chocolate chip cookies are the leading segment in the global gluten-free cookies market, owing to their widespread consumer familiarity, nostalgic appeal, and versatility. This classic flavour crosses over dietary barriers, placing it highly on the demand list of gluten-free consumers. Key brands like Tate's Bake Shop, Enjoy Life, and Simple Mills have capitalized on this trend and have gained great brand equity and market positions with gluten-free chocolate chip offerings.
The forgiving texture and rich flavour of chocolate chips align well with consumer expectations, making these cookies more palatable for those new to gluten-free diets. Besides this, their popularity is not only limited to gluten-sensitive individuals but also attracts health-conscious and vegan or allergen-free food consumers. This broad market appeal, coupled with strong distribution channels, ensures that gluten-free chocolate chip cookies remain a dominant category.
The organic segment continues to be the leading force in the gluten-free cookie market due to growing demands from consumers who are attracted to more healthful and sustainable products. The trend for health-conscious consumers to seek products that align with their wellness goals continues to rise, and organic gluten-free cookies meet this goal by offering ingredients free from synthetic pesticides, GMOs, and artificial additives.
The demand is further propelled by the demand for clean-label products, and organic cookies are positioned as more premium to attract more consumers who will pay more to get quality. With sustainability brought to the fore underpinned by certifications like USDA Organic, consumers have become more trusting and loyal to brands. The adoption of gluten-free diets on increasing bases for conditions other than celiac disease has further extended the organic gluten-free cookies' appeal and it thus secures a larger share of the market.
The forgiving texture and rich flavour of chocolate chips align well with consumer expectations, making these cookies more palatable for those new to gluten-free diets. Besides this, their popularity is not only limited to gluten-sensitive individuals but also attracts health-conscious and vegan or allergen-free food consumers. This broad market appeal, coupled with strong distribution channels, ensures that gluten-free chocolate chip cookies remain a dominant category.
The organic segment continues to be the leading force in the gluten-free cookie market due to growing demands from consumers who are attracted to more healthful and sustainable products. The trend for health-conscious consumers to seek products that align with their wellness goals continues to rise, and organic gluten-free cookies meet this goal by offering ingredients free from synthetic pesticides, GMOs, and artificial additives.
The demand is further propelled by the demand for clean-label products, and organic cookies are positioned as more premium to attract more consumers who will pay more to get quality. With sustainability brought to the fore underpinned by certifications like USDA Organic, consumers have become more trusting and loyal to brands. The adoption of gluten-free diets on increasing bases for conditions other than celiac disease has further extended the organic gluten-free cookies' appeal and it thus secures a larger share of the market.
Recent Trends in the Gluten-free Cookies Industry:
- Health-conscious ingredients drive demand for plant-based, superfood, low-sugar, and high-protein cookies.
- Clean labels gain popularity with consumers seeking transparency and natural, simple ingredients.
- Flavours and varieties expand with unique options like matcha, salted caramel, and savoury.
- Premium and artisanal gluten-free cookies gain popularity with small-batch, high-end ingredients.
- Sustainability and ethical sourcing drive demand for eco-friendly, locally sourced gluten-free cookies.
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Cross-Contamination and Alternative Snacks Threaten the Growth of Gluten-Free Cookies
The global gluten-free cookie market faces several critical challenges, primarily around ingredient contamination, regulatory compliance, and supply chain vulnerabilities. One significant risk is cross-contamination, where even trace amounts of gluten can lead to serious health issues for consumers with gluten sensitivities. For instance, in January 2024, Wegmans initiated a recall of Outrageous Oat Cookies due to undeclared wheat, highlighting the dangers of mislabelling or accidental contamination. Besides that, various global standards of gluten-free certification make compliance complex and increase the risk of recalls.
Moreover, a challenge for manufacturers to source gluten-free ingredients from reliable suppliers, as disruptions in the supply chain can lead to contamination. The ever-growing cost of safety protocols and insurance premiums affects profitability and operational efficiency for manufacturers, especially small-scale ones. These challenges underscore the need for rigorous quality control and transparent communication to maintain consumer trust.
The global gluten-free cookie market faces growing competition from several alternative snack categories that cater to health-conscious consumers. Protein bars, keto snacks, and plant-based options are increasingly popular due to their nutritional benefits and alignment with specific diets. Keto-friendly snacks, for instance, offer lower carbs and sugars, appealing to those managing blood sugar levels or pursuing weight loss, which directly competes with higher-sugar gluten-free cookies.
Additionally, plant-based, vegan snacks, which are often natural are gluten-free, will pop up in front of a higher number of consumers than merely gluten-intolerant consumers. Further, interest in functional foods for instance, with additions of probiotics or vitamins is turning consumer interest into snacks for specific health concerns, which further reduces gluten-free cookies as indulging items. These market shifts challenge gluten-free cookie brands to innovate or risk losing relevance.
Moreover, a challenge for manufacturers to source gluten-free ingredients from reliable suppliers, as disruptions in the supply chain can lead to contamination. The ever-growing cost of safety protocols and insurance premiums affects profitability and operational efficiency for manufacturers, especially small-scale ones. These challenges underscore the need for rigorous quality control and transparent communication to maintain consumer trust.
The global gluten-free cookie market faces growing competition from several alternative snack categories that cater to health-conscious consumers. Protein bars, keto snacks, and plant-based options are increasingly popular due to their nutritional benefits and alignment with specific diets. Keto-friendly snacks, for instance, offer lower carbs and sugars, appealing to those managing blood sugar levels or pursuing weight loss, which directly competes with higher-sugar gluten-free cookies.
Additionally, plant-based, vegan snacks, which are often natural are gluten-free, will pop up in front of a higher number of consumers than merely gluten-intolerant consumers. Further, interest in functional foods for instance, with additions of probiotics or vitamins is turning consumer interest into snacks for specific health concerns, which further reduces gluten-free cookies as indulging items. These market shifts challenge gluten-free cookie brands to innovate or risk losing relevance.
Major Brands Capitalize on Consumer Demand with Expansive New Gluten-Free Product Lines
Major industry players use strategies of new product launches, mergers with competitors, and buying companies to expand their customer base and improve their offerings. In May 2024, Mondelēz expanded its lineup with anticipated gluten-free Chips Ahoy! Cookie brand. The new gluten-free cookie not only lives up to the strict requirements for certification but also poses the signature taste and feel of Chips Ahoy! for this release, hence giving it a strong fit among the wide variety of products being prepared by the brand.
Furthermore, in September 2024, Schär extended its gluten-free snack product line with the addition of three new products: Peanut Butter Blondie Bites, Chocolate Brownie Bites, and Mini Honeygrams. Rich ingredients without artificial preservatives make for the perfect blend of gluten-free snacking without flavor compromise. Whether enjoyed on the go or shared, new products cater to a variety of tastes so that everyone can enjoy, worry-free snacks.
However, Rubicon Bakers made a phenomenal expansion in its line of products by acquiring Lucky Spoon Bakery, the top producer of gluten-free baked goods, in May 2024. It fortifies Rubicon's position as an outlet for varied people with diverse nutritional needs with the addition of top-quality gluten-free cakes, cookies, and brownies to its product offering. Moreover, in December 2023, Oreo announced the launch of three new products for January 2024, including gluten-free golden Oreos. This expansion catered to growing gluten-free demand, offering a delicious alternative for those avoiding gluten.
Alongside this, Oreo introduced peanut butter casters and a limited-edition black & white cookie, reflecting the brand's ongoing innovation to meet diverse consumer preferences. Additionally, in July 2024, Fancypants launched its first gluten-free product: Chocolate Chip Cookies with Belgian-style dark chocolate chips, rice flour, and upcycled okara flour. The new offering is gluten-free and nut-free to accommodate the needs of allergic consumers. Available online in 3- and 6-count packs, the cookies also launched at Pop Up Grocer in July.
Furthermore, in September 2024, Schär extended its gluten-free snack product line with the addition of three new products: Peanut Butter Blondie Bites, Chocolate Brownie Bites, and Mini Honeygrams. Rich ingredients without artificial preservatives make for the perfect blend of gluten-free snacking without flavor compromise. Whether enjoyed on the go or shared, new products cater to a variety of tastes so that everyone can enjoy, worry-free snacks.
However, Rubicon Bakers made a phenomenal expansion in its line of products by acquiring Lucky Spoon Bakery, the top producer of gluten-free baked goods, in May 2024. It fortifies Rubicon's position as an outlet for varied people with diverse nutritional needs with the addition of top-quality gluten-free cakes, cookies, and brownies to its product offering. Moreover, in December 2023, Oreo announced the launch of three new products for January 2024, including gluten-free golden Oreos. This expansion catered to growing gluten-free demand, offering a delicious alternative for those avoiding gluten.
Alongside this, Oreo introduced peanut butter casters and a limited-edition black & white cookie, reflecting the brand's ongoing innovation to meet diverse consumer preferences. Additionally, in July 2024, Fancypants launched its first gluten-free product: Chocolate Chip Cookies with Belgian-style dark chocolate chips, rice flour, and upcycled okara flour. The new offering is gluten-free and nut-free to accommodate the needs of allergic consumers. Available online in 3- and 6-count packs, the cookies also launched at Pop Up Grocer in July.
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North America Dominates Gluten-Free Cookie Sales While Europe Emerges as Fastest-Growing Market
North America continues to dominate the global gluten-free cookies market, driven by the rising food service industry and the increasing prevalence of celiac disease. According to the National Restaurant Association (NRA), the United States foodservice industry, sales are projected to reach US$ 1 trillion by 2024, with 45% of operators citing increased competition.
Along with the increasing trend of healthy snacking and the low sugar and natural ingredient market, the demand for gluten-free ingredients-made snacks is always high and keeps going upwards. Besides this, gluten-free cookies can be seen in every major retail and food service channel from supermarkets to restaurants and cafes but are heavily promoting e-commerce. Health-conscious trends, coupled with the increased clarity regarding gluten-free labelling, mean North America is a region that still has a demand for innovation in gluten-free cookies.
The European region is the fastest-growing region in the global gluten-free cookies market due to growing awareness with respect to gluten intolerance and lactose sensitivity. As the consciousness about health is increasing, especially within the developed European countries, this boosts the demand for gluten-free products. An increase in per capita income is further encouraging buying capacities, hence gluten-free cookies are accessible to a greater number of consumers. According to the data provided by the studies, Europe is one of the prominent regions in the global confectionery market.
Poland has been identified as one of the biggest food producers and exporters in the European region. Germany is the number one exporter of confectioneries in Europe, contributing more than 23% of the total export value of the continent, with France ranking second at 6%. These factors, coupled with rising consumer interest in gluten-free alternatives, position Europe as a key driver of market expansion in this segment.
Along with the increasing trend of healthy snacking and the low sugar and natural ingredient market, the demand for gluten-free ingredients-made snacks is always high and keeps going upwards. Besides this, gluten-free cookies can be seen in every major retail and food service channel from supermarkets to restaurants and cafes but are heavily promoting e-commerce. Health-conscious trends, coupled with the increased clarity regarding gluten-free labelling, mean North America is a region that still has a demand for innovation in gluten-free cookies.
The European region is the fastest-growing region in the global gluten-free cookies market due to growing awareness with respect to gluten intolerance and lactose sensitivity. As the consciousness about health is increasing, especially within the developed European countries, this boosts the demand for gluten-free products. An increase in per capita income is further encouraging buying capacities, hence gluten-free cookies are accessible to a greater number of consumers. According to the data provided by the studies, Europe is one of the prominent regions in the global confectionery market.
Poland has been identified as one of the biggest food producers and exporters in the European region. Germany is the number one exporter of confectioneries in Europe, contributing more than 23% of the total export value of the continent, with France ranking second at 6%. These factors, coupled with rising consumer interest in gluten-free alternatives, position Europe as a key driver of market expansion in this segment.
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The report provides a detailed overview of the gluten-free cookies market insights in regions including North America, Latin America, Europe, Asia-Pacific and the Middle East and Africa. The country-specific assessment for gluten-free cookies market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the gluten-free cookies market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the gluten-free cookies market. Some key country and region included in the gluten-free cookies market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Gluten-free Cookies Market Research Report Covers In-depth Analysis on:
- Gluten-free cookies market detailed segments and segment-wise market breakdown
- Gluten-free cookies market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in gluten-free cookies industry)
- Current, historical and forthcoming 10 years market valuation in terms of gluten-free cookies market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Gluten-free cookies market demand analysis
- Gluten-free cookies market pricing analysis over forecast period (by key segment and by region)
- Gluten-free cookies market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in gluten-free cookies market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in gluten-free cookies market
- Gluten-free cookies market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on gluten-free cookies market forecast by countries
- Mergers and acquisitions in gluten-free cookies market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the gluten-free cookies market?
The growth of the gluten-free cookies market is driven by rising health-conscious consumers, increasing prevalence of gluten intolerance and celiac disease, and a growing preference for innovative, healthier snacking options.
Which regions are expected to show significant growth in the gluten-free cookies market?
Regions with high awareness of gluten-free diets, such as North America and Europe, are expected to exhibit significant growth due to increasing demand for specialty foods and rising disposable incomes.
What are the key challenges faced by gluten-free cookie manufacturers?
Manufacturers face challenges such as the high cost of gluten-free ingredients, maintaining taste and texture similar to traditional cookies, and addressing the limited availability of raw materials.
How are e-commerce platforms impacting the sales of gluten-free cookies?
E-commerce platforms have significantly boosted sales by providing a wide range of gluten-free cookies, convenient purchasing options, and the ability to cater to niche customer demands globally.
How does consumer preference for clean-label products affect the gluten-free cookies market?
Clean-label trends have encouraged manufacturers to use natural, recognizable ingredients, aligning with consumer demand for transparent labeling and promoting healthier, sustainable choices in gluten-free cookies.
