Gluten-Free Pasta Market Report

Consumers are changing their dietary preferences owing to rising health concerns such as celiac disease and non-celiac gluten sensitivity. Increasing awareness among healthcare professionals and the general public has resulted in increased diagnoses of the disease. According to the Celiac Disease Foundation, the disease is likely to affect 1 in 100 people around the world, but only 30% get diagnosed. Additionally, people affected by non-celiac gluten sensitivity have to deal with symptoms such as gastrointestinal discomfort, headaches, and fatigue while consuming gluten. These factors have led to a rise in demand for gluten-free alternatives including pasta since managing these health conditions requires the adoption of the gluten-free diet. Furthermore, increasing public awareness campaigns and recommendations of dietary plans from healthcare professionals are creating a surge in the importance of gluten-free products such as pasta. As a result, these factors create lucrative opportunities for the gluten-free pasta market expansion during the forecast period.

The rising health and wellness trends have increased from many consumers seeking healthier food alternatives. As a result, the rising perception of gluten-free pasta to be a healthier choice has increased its demand, thus driving the market growth. In addition, shifting consumer preferences towards gluten-free, keto, and paleo diets is also increasing the demand for gluten-free pasta. Furthermore, as gluten-free pasta aligns with plant-based diets, rising veganism and vegetarianism are boosting the demand for gluten-free pasta over the forecast period. Thus, manufacturers are focusing on creating a wide range of gluten-free pasta options which are made up of rice, chickpeas, lentils, corn, quinoa, etc. This extensive range caters to diverse consumer preferences. All these factors are likely to increase the demand for gluten-free pasta market during the forecast period.

• Introduction of low-carb gluten-free pasta options for keto diets.
• The trend towards organic and non-GMO gluten-free pasta options.
• Rise in demand for plant-based options like lentil pasta.
• The emergence of gluten-free pasta meal kits for convenience.

Apart from the surging popularity of gluten-free pasta, the market is exposed to some restraints that are likely to hamper the market growth over the forecast period. For example, gluten-free pasta is comparatively more expensive than conventional pasta owing to the use of alternative flour such as quinoa, brown rice, chickpeas, etc. In addition, gluten-free pasta lacks the taste of traditional pasta despite being full of nutrition. This factor is likely to limit the adoption of gluten-free pasta. Furthermore, adhering to regulatory standards for gluten-free food products can be a complex procedure that poses a challenge for the market players. All these factors are anticipated to negatively impact the gluten-free pasta market growth over the forecast period.

Major market participants are emphasizing research and development to create novel products in order to meet customer demand. They are also focusing on the adoption of various marketing strategies such as mergers, acquisitions, and collaborations in order to strengthen their market position. For instance, in March 2023, Jovial, the leading gluten-free pasta brand in the natural channel launched an American classic to their product line of gluten-free products: mac & cheese. Jovial had developed two versions of the iconic American dish: White Cheddar and Dairy Free Vegan Mac. Earlier, in May 2022, Piccolo expanded its gluten-free product line-up with the introduction of rice pasta. The rice pasta joined Piccolo's product portfolio of several free-from products including dairy-free sauces and gluten-free stock cubes. Furthermore, in June 2020, Jovial Foods, Inc., a nationally recognized manufacturer of artisanal, allergen-friendly foods, introduced a new line of grain-free cassava-based pasta. Jovial's Grain Free Cassava Pasta was the first cassava pasta to hit the market, adding to the brand's already extensive gluten-free product line.

North America is anticipated to hold a significant position in the gluten-free pasta market owing to various factors such as rising demand for healthy food products and the increasing consumption of ready-to-eat food products. In addition, the rising focus on healthcare is driving the demand for gluten-free, non-GMO, and allergen-free food products in the region. On the other hand, since pasta is a traditional food in Europe, the region is likely to witness growth in the gluten-free pasta market during the forecast period. This growth can also be attributed to rising demand for convenience food products among the young generation and rising health concerns. Furthermore, Asia Pacific is expected to hold a significant share of the gluten-free pasta market due to the surging popularity of healthy food products in the region. Moreover, demand for processed foods including gluten-free pizza, pasta, and other bakery products is also driving the market expansion in this region. Market players are focusing on creating products that align with the consumer demand such as the introduction of local flavors in their food products, which in turn is propelling the market expansion over the forecast period.

The report provides a detailed overview of the gluten-free pasta market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the gluten-free pasta market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the gluten-free pasta market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the gluten-free pasta market. Some key countries and regions included in the gluten-free pasta market report are as follows:

• Gluten-free pasta market detailed segments and segment-wise market breakdown
• Gluten-free pasta market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in gluten-free pasta industry)
• Current, historical, and forthcoming 10 years market valuation in terms of gluten-free pasta market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Gluten-free pasta market demand analysis
• Gluten-free pasta market pricing analysis over the forecast period (by key segment and by region)
• Gluten-free pasta market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the gluten-free pasta market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in gluten-free pasta market
• Gluten-free pasta market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on gluten-free pasta market forecast by countries
• Mergers and acquisitions in the gluten-free pasta market
• Essential information to enhance market position
• Robust research methodology