Grassfed Jerky is Gaining Recognition as a Protein-Rich Snack Food

The demand for jerky and other related items made from grass-fed meat has dramatically increased. Demand for grass-fed jerky has increased due to the surge in meat consumers who choose organic and natural food products and are concerned about the source of their feed. The focus of consumers has shifted away from diets high in carbohydrates and toward foods high in protein. Grassfed jerky is consumed as a protein-rich snack food. Furthermore, according to regulatory standards for jerky, the total moisture content should be kept to 2% or less, therefore the addition of preservatives is not necessary for grass-fed jerky. This lessens the possibility that grass-fed jerky may become contaminated by microbes and spoil, even without preservatives. Because of its reputation as a nutritious snack, it is very popular. Millennials are one of the generations who spend a lot of money on foods that are healthy for them. Furthermore, this generation may now acquire specialized foods like grass-fed jerky because of easy access to information. Due to their willingness to spend more money on grass-fed jerky, millennials provide a potential market for grass-fed jerky.
Grassfed Jerky Market Report

Is the Market for Grassfed Jerky Being Driven by the Increased Focus on Plant-Based Protein?

In the near future, consumers are likely to eat more meat than chips due to the growing nutritional trend of shifting away from carbohydrates and more towards protein. Additionally, a variety of flavours, such as habanero, teriyaki, maple, pineapple, sriracha, barbecue, pepper and sweet cherry are readily available and are attracting consumers. Growing consumer demand for nutrient-dense snacks including those with healthy fats, iron, and vitamins is driving the development of enriched meat snacks, which is driving the grass-fed jerky market. Due to the portability of foods like jerky, sticks and sausages, it is a convenient choice for consumers looking for wholesome meat snacks. These factors are fuelling the market's expansion.

The market for grass-fed jerky snacks is predicted to grow in response to consumers' rising demand for high-quality protein and tempting flavours that give them instant energy on the go. The millennial consumer segment is more likely to be exhibiting this snacking trend because they like foods that are less processed, manufactured from natural ingredients, and come in a variety of flavours. Due to the increasing demand for protein snacks around the world, food products that are low in fat, high in protein, and nutritionally dense have a high market value. These grass-fed jerky snacks satisfy each of these demands. Additionally, producers are predicted to benefit financially from the consumer preference gradual shift from animal-based proteins toward plant-based proteins. Over the forecast period, all of these factors will contribute to the market's expansion.

Recent Trends in the Grassfed Jerky Industry

  • Natural jerky products with minimally processed ingredients.
  • Eco-friendly farming practices and humane treatment of animals.
  • Unique and flavored gourmet such as spicy, sriracha, and honey mustard.
  • Single-serving packs and resealable pouches to cater to on-the-go lifestyles.
  • Fortified jerky with additional nutrients like omega-3 fatty acids, vitamins, and minerals to enhance health benefits.
Explore Our Breakthrough Market Segmentation and Personalize it to Meet Your Business Needs…!

The Risk of Cancer Presents a Long-term Threat to Market Participants

Grass-fed jerky costs more because grass-fed beef is more expensive in general. According to the World Health Organization, consuming 50 g of processed meat each day has been found to significantly increase the risk of colon cancer by 18%. Consuming that much red meat each day can also increase the risk of developing prostate and pancreatic cancer. The American Cancer Society advised to restrict consumption of red and processed meats like beef jerky. These factors are preventing widespread consumer adoption of the product. Furthermore, it is expected that the growing vegan population may hamper market expansion throughout the forecast period. However, ethical concerns, particularly in some countries like India, may limit the market expansion for grass-fed jerky snacks.

Grassfed Jerky Market Expansion is Encouraged by New Launches & Acquisitions

Large and small companies are now entering the market because of the product's rising demand over the past few years. International food companies like The Hershey Company, Conagra Brands, Inc., and General Mills, Inc. have joined the grass-fed jerky market by acquiring the leading companies. A producer of premium all-natural jerky, KRAVE Pure Foods, Inc., was acquired by The Hershey Company in January 2015. By making this acquisition, the company entered the market to meet the demand for meat snacks, which is expanding rapidly. Similar to that, Epic Provisions was acquired by General Mills, Inc. in January 2016. Startups are also introducing names that are creative and intriguing. With more competitors, the grass-fed jerky market is expected to become more competitive. In 2021, Country Archer Provisions introduced a spicy new grass-fed beef jerky variety, Fuego. The invention of the first plant-based jerky was announced in March 2022 by a joint venture between PepsiCo, Inc. and Beyond Meat, Inc., a company that produces plant-based meat. This initiative aims to expand the product offering and increase consumer appeal.
Searching for a Country or Region Specific Report?

Unlock industry complexities with reports crafted for selected countries and regions at Reduced Cost

Increasing Consumer Demand Fuels the Grassfed Jerky Market

As per halal tradition, the Middle East and Africa are among the regions that consume the most grass-fed sheep and goat meat. The Ministry of Business, Innovation and Employment, New Zealand forecasts that the market for grass-fed sheep meat will expand at a CAGR of 3% in the coming years. Brands of grass-fed jerky frequently mark the meat as non-GMO, organic, and grass as well as with certification approvals like kosher and halal, which increases consumer interest and influences their willingness to spend a higher price. Demand for jerky that is labeled as being made from grass-fed cows is high in the U.S. Consumers are now seriously concerned about animal sustainability and animal welfare in recent years as they become more aware of how animals are raised on farms. A survey by Power of Meat 2019 found that approximately 56% of millennials are inclined to purchase food with the label ‘Grassfed’ and according to Power of Meat 2022, consumers who consume meat account for 74% of the market, up from 71% in 2021, potentially increasing the grass-fed jerky market and increasing the need for companies to label their commodities.
The report provides a detailed overview of the grass-fed jerky market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, the Middle East, and Africa. The country-specific assessment for the grass-fed jerky market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the grass-fed jerky market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the grass-fed jerky market. Some key countries and regions included in the grass-fed jerky market report are as follows:
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Grassfed Jerky Market Research Report Covers In-depth Analysis on:

  • Grassfed jerky market detailed segments and segment-wise market breakdown
  • Grassfed jerky market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in grass-fed jerky industry)
  • Current, historical, and forthcoming 10 years market valuation in terms of grass-fed jerky market size (US$ Mn), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Grassfed jerky market demand analysis
  • Grassfed jerky market regional insights with the region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in the grass-fed jerky market
  • Regulatory landscape by key regions and key countries
  • Grassfed jerky market sales and distribution strategies
  • A comprehensive overview of the parent market
  • A detailed viewpoint on the grass-fed jerky market forecast by countries
  • Mergers and acquisitions in the grass-fed jerky market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What factors are driving the growth of the grass-fed jerky market?

The market is influenced by increasing consumer demand for natural, high-protein snacks, rising awareness of sustainable meat sources, and expanding retail availability through online and offline distribution channels.

Which regions are experiencing the highest demand for grass-fed jerky?

Demand is increasing in North America, Europe, and Asia-Pacific due to rising health consciousness, premium meat product consumption, and growing interest in protein-rich diets.

What are the future growth prospects for the grass-fed jerky market?

The grass-fed jerky market is expected to grow due to increasing consumer demand for natural protein snacks, innovations in flavor and packaging, and expanding distribution channels, including e-commerce and specialty health stores.