The food and beverage industry has been considered one of the key contributors of the rise in the sale of gusseted bags. The use of gusseted bags is done by various sectors, such as hotel and restaurant owners for the packaging of food, the retail industry, and the logistics sector, but the use of gusseted bags is mostly seen in the ready-to-eat sector. According to the report of the India Brand Equity Foundation (IBEF) in India, 70% of retail sales are generated from the food and grocery market. Also, according to the report by MARC India, the market for packed food products has shown excellent growth and is expected to reach US$ 3.4 Billion by 2027. The rise in e-commerce and the growing importance of sustainability packaging are considered major market drivers for the gusset bag market. As gusseted bags are a subpart of flexible packages, they provide the feature of being less prone to damage. The primary use of gusset bags is done in the storage of food products, especially dry food products, and packaging. The market is not only focused on traditional gusset bags but the option of customized and personalized bags has also been introduced to meet specific demands for packaging.
Paper-Based and Recyclable Factors Lead to Market Expansion for the Gusseted Bag Market
Due to factors like the introduction of various technological advancements and the introduction of new options in gusset bags like paper-based, recyclable, etc., growth can be seen. The market has been driven by three major factors, which are regulatory influence, consumer preferences, and industry trends. The demand has been increasing due to factors such as the cost-effectiveness and sustainability of the bags. In China, major companies are investing in advanced manufacturing technologies to expand their product lines. To improve consumer engagement, companies have integrated various smart packaging technologies. Growth can be seen in India’s packaging sector due to huge demand driving towards biodegradable packaging options, like gusseted bags. As per European Bioplastics Nova-Institute, in 2023 the biodegradable plastics production capacity was 1136 metric tons and is expected to reach 4605 metric tons by 2028.
Recent Trends in the Gusseted Bag Industry
- Introduction of compostable and recyclable gusseted bags
- Combination of anti-counterfeiting features for protecting product authenticity
- Increase in the use of paper-based gusseted bags
- An increase in demand can be seen for biodegradable and eco-friendly gusseted bags.
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Available Alternatives and Regulatory Challenges: A Major Restraining Factor for the Growth of the Gusseted Bag Market
The main challenge faced by producers is how to eliminate alternatives such as rigid containers and pouches, which also provide the same features as gusseted bags. Rigid containers are the best available option for the players in the food industry, as the features of safety and cost-efficiency have been fulfilled, along with additional features like durability, being easily transportable, etc. to overcome the need for alternative technological advancements in plastic containers. The second alternative present for gusset bags is pouches, which possess the same quality except for the gusset. The pouches are preferred by various industries due to their lower cost.
The next problem faced by various producers is raw material availability. The raw material that is used for the preparation of bags changes on a daily basis and may hamper the operational expenses of the producer. The prices of raw materials are not fixed and change according to the current demand. Regulatory challenges are again a big question where the producer has to follow the rules and regulations that have been formed either by the government or stakeholders. Government regulation regarding the minimum microns needed, reusable, etc. The overall minimum thickness of a single piece of plastic must be 120 microns due to its reusability.
Overcoming Industry Challenges Through Mergers and New Product Launches
In August 2023, Crunch Pak, a food and beverage-based industry with a specialty in sliced apples, introduced gusseted bags to their production division with the aim of maintaining product freshness. At the initial level, they introduced gusseted bags in two sizes, which were 14-ounce and 24-ounce. These bags were resealable, which gave users the freedom of opening them, consuming them according to their own will, and again sealing them. In April 2022, TricorBraun announced that it had purchased PBFY, a distributor of flexible companies. TricorBraun was the largest distributor of primary packaging and a leader in global packaging. At that time, they operated from more than 75 locations across Europe, the Americas, Australia, and Asia. PBFY provided flexible packaging services for numerous brands in the food, coffee, tea, health, and beauty markets.
List of companies operating in the Gusset Bags market include United States Plastics Corp., Columbia Burlap & Bag Company, Altapac, Poly Pak Plastics, ELKAY Plastics, Associated Bags, Maco PKG, Clear View Bag Company, International Plastic, Pacific Bag Inc., PBFY Flexible Packaging, TekPak Solutions, American Plastics Company, and others.
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Asia-Pacific: A Largest and Fastest Growing Market for Gusset Bags
As the population rises, the demand for the food and beverage industry is going to rise on a large scale. India, being the home of various spices and specializing in various dry fruits, will export both items on a large scale on an international level. The demand for gusset bags in the packaging of these goods will rise in the near future. Also, with India and China being the most populated countries, the demand for packed and ready-to-eat food will rise. Hence, the Asia-Pacific region shows a green signal, but due to strong government regulations, the price will be the major factor. As stated in the Central Pollution Control Board (CPCB) Report, 3.5 Million metric tons of plastic waste are generated in India annually.
Also, the ban on single-use plastic in Australia, China, India, New Zealand, etc. is opposing the growth of gusset bags. Overall, the Asia-Pacific region will grow due to the increase in demand for consumer goods and packaged goods. The same concerns remain in all markets, as in Western Europe, where the average annual plastic consumption is around 150 kg per person—more than twice the global average of 60 kg—and only about an estimated 9% of the plastics ever produced have been recycled and 12% have been incinerated. But considering the overall situation, the market will show growth in all regions due to regulations on plastic waste, a well-established packaging industry, and the presence of major market players.
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The report provides a detailed overview of the gusseted bag market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, the Middle East, and Africa. The country-specific assessment for the gusseted bag market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the gusseted bag market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the gusseted bag market. Some key countries and regions included in the gusseted bag market report are as follows:
Regions |
Countries |
North America |
United States, Canada |
Latin America |
Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
Europe |
Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
Asia Pacific |
China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Rest of Asia Pacific |
Middle East and Africa |
GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Algeria, Israel, Iran, Iraq, Kenya, Ethiopia, Rest of MEA |
Gusseted Bag Market Research Report Covers In-depth Analysis on:
- Gusseted bag market detailed segments and segment-wise market breakdown
- Gusseted bag market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in gusseted bag industry)
- Current, historical, and forthcoming 10 years market valuation in terms of gusseted bag market size (US$ Mn), volume (Tones), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Gusseted bag market demand analysis
- Gusseted bag market pricing analysis over the forecast period (by key segment and by region)
- Gusseted bag market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the gusseted bag market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the gusseted bag market
- Gusseted bag market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the gusseted bag market forecast by countries
- Mergers and acquisitions in the gusseted bag market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the latest trends shaping the gusseted bag market?
The latest trends include the adoption of eco-friendly materials, advanced printing technologies for branding, and resealable closures, driven by growing consumer demand for convenience and sustainability.
What are the growth factors driving the gusseted bag market?
Key growth factors include the booming e-commerce sector, demand for durable packaging in food and beverages, and the global shift toward sustainable and biodegradable packaging solutions.
What is the future forecast for the gusseted bag market?
The market is expected to see steady growth, driven by increasing applications in diverse industries, innovations in materials, and the rising importance of recyclable and biodegradable packaging solutions.