Download Sample, Increasing Desire for High Quality Hair and Natural Ingredients Drives the Market
The rising application of hair serum in hair loss treatment and hair damage repair is driving the market growth. Consumers are becoming conscious about hair health and prefer advanced hair care organic products preferring herbal or natural ingredients such as argan oil, onion, tea tree, Aloe Vera, and green tea. As a result, market players are developing new hair care products and market is witnessing high penetration of herbal hair serum brands facilitating in retail sales expansion in the worldwide market. For instance, in February 2024, Innersense Organic Beauty launched Hair Renew Scalp Oil, which nourishes the roots of sensitive hair and is enriched with sesame, sunflower seed oil and omega 3 fatty acids helps in repairing skin moisture barrier, causing dryness and itching. It also contains pomegranate seed oil that act as an antioxidant helps in improving texture and fights stress and is light in weight resulting into easy sinking into scalp without any strong fragrance.
Moreover, in regions with high pollution levels, individuals are depending more on hair care products to counter the impact of environmental pollutants. According to national oceanic and atmospheric administrative report of 2023, high carbon dioxide emission has been witnessed through high emission of methane and nitrous oxide, the current atmospheric CO2 levels are over 50% with average CO2 measured of 427 parts per million as it added 3ppm from the previous year. Companies such as Vegamour are responding to this trend for instance, in February 2024, they introduced innovative product such as HYDR-8 Weightless repair present with chia seeds, sacha and marula oil plant extracts which is designed to treat split ends, frizzing hair and hair fall making hair smoother. These are silicon free, and packed with anti-oxidant property due to presence of vitamin C.
Moreover, in regions with high pollution levels, individuals are depending more on hair care products to counter the impact of environmental pollutants. According to national oceanic and atmospheric administrative report of 2023, high carbon dioxide emission has been witnessed through high emission of methane and nitrous oxide, the current atmospheric CO2 levels are over 50% with average CO2 measured of 427 parts per million as it added 3ppm from the previous year. Companies such as Vegamour are responding to this trend for instance, in February 2024, they introduced innovative product such as HYDR-8 Weightless repair present with chia seeds, sacha and marula oil plant extracts which is designed to treat split ends, frizzing hair and hair fall making hair smoother. These are silicon free, and packed with anti-oxidant property due to presence of vitamin C.
Rising Demand for Advanced Hair Care Solutions Boost the Market Growth
The demand for hair care and hair styling products has increased significantly with numerous cases of hair loss and damage being recorded across many countries in the world and lot of hair treatment expert uses hair serum to fix hair dull and damaged hair. For instance, in February 2024, Goldie locks announced the launch of scalp serum, formulated with ginseng, probiotics, bakuchiol and niacinamide that helps in improving the health of scalp and hair using quick-absorbing formula and providing stronger and longer hair. Additionally, consumers are increasingly looking plant-based hair serum infused with vitamins and minerals to address hair fall signs and enhance hair quality, resulting in a thriving market. For instance, in February 2024, Spoiled Child launched 134 TruFolix hair growth and strengthening liquid helps in preventing hair fall with the presence of saw palmetto, vitamins and minerals.
However, constant exposed to pollution and harmful UV rays leading to a damaged scalp, hair loss, brittle and dry hair texture, requires advanced hair care solutions to survive in the changing environmental conditions. Major industry leaders utilize strategies that focus around launching new products, to grow their customers and enhance their range of products. For instance, Kenra launched split end mending serum, that repair bonds, seal split ends and strengthen strand helping hair from daily damage. Works on dual bond technology providing hair resistant against humidity for 72 hours, designed for all hair types and texture making it for daily use.
However, constant exposed to pollution and harmful UV rays leading to a damaged scalp, hair loss, brittle and dry hair texture, requires advanced hair care solutions to survive in the changing environmental conditions. Major industry leaders utilize strategies that focus around launching new products, to grow their customers and enhance their range of products. For instance, Kenra launched split end mending serum, that repair bonds, seal split ends and strengthen strand helping hair from daily damage. Works on dual bond technology providing hair resistant against humidity for 72 hours, designed for all hair types and texture making it for daily use.
Recent Trends in the Hair Thickener Serum Market Industry
- Increasing customers preference from synthetic to natural formulation
- Growing demand for plant-based products
- Increasing demand for temperature resistance serum
- Rising demand for high rejuvenating qualities and nutrition for coloured hair
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Increasing Cases of Counterfeit Hair Product and Harmful Side Effects Due to Presence of Hazardous Chemical Hampers the Market Growth
The market's expansion is being slowed down by the increasing number of counterfeit hair care items, due to higher rate of allergic reactions, hair loss, resulting into less acceptance in the use of hair care products among the general public. In addition, the high cost of these products is another obstacle, making them less accessible to consumers with middle- and low-income levels. However, when not use in moderation, these products can lead to severe skin irritation, inflammation, hair loss, breakage, redness, or itching, which can result in adverse health consequences and further diminish their acceptance and hampers the market growth. Additionally, numerous incidents of hazardous chemical substances have been discovered in hair care products, leading to serious health problems such as cancer and other detrimental effects on the body and are prohibited to use by regulatory authorities considering them unsafe. For instance, in 2023, the Italian-made Only brand Olio Non-Olio Modelante hair styling serum was found to contain butylphenyl methylpropional, can cause infertility problems leading to the suspension of its sale.
Increasing Use of Specialised Hair Care Items Integrated with Herbs
Hair serums are widely used in hair styling to rejuvenate hair texture after hair colouring as it that imparts smoothness and shiny texture along with hair nourishments, resulting into market expansion. For instance, in February 2024, Rootish launched Biobrew fermented strengthening serum, light weight clinically proven to be reverse the damage from colour, heat and styling and provides heat protection up to 450 ͦF, rich in bio-peptides such as collagen, keratin that in strengthening of hair and vitamin C tetrahexyldecycl ascorbate to improve vibrancy and shine of hair follicle, providing frizz free hair for 72 hrs long.
Increasing consumer interest in natural hair care items is influencing the sales of herbal hair serums made with organic ingredients such as ginger, avocado, and neem leaves, among others. Major key brands are launching new product lines in response to changing consumer perceptions. For instance, in May 2024, UKLASH launched UKHAIR hair growth serum, light weight packed with natural ingredients such as pea sprout extract, turmeric and lemon fruit water help in repairing hair follicles and promoting health hair growth without giving greasy texture look. This brand claims 95% reduction in hair loss and 85% promotion in hair growth and is suitable for all hair types. The new range is vegan, cruelty-free and fragrance-free works well for all types of hair, helps in enhancing beauty routines.
Increasing consumer interest in natural hair care items is influencing the sales of herbal hair serums made with organic ingredients such as ginger, avocado, and neem leaves, among others. Major key brands are launching new product lines in response to changing consumer perceptions. For instance, in May 2024, UKLASH launched UKHAIR hair growth serum, light weight packed with natural ingredients such as pea sprout extract, turmeric and lemon fruit water help in repairing hair follicles and promoting health hair growth without giving greasy texture look. This brand claims 95% reduction in hair loss and 85% promotion in hair growth and is suitable for all hair types. The new range is vegan, cruelty-free and fragrance-free works well for all types of hair, helps in enhancing beauty routines.
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Increasing Hair Colouring and Styling Fuels the Market Expansion
The hair serum market in North America is experiencing substantial expansion due to an increased willingness among consumers to experiment with hair colouring and styling, thus boosting the demand for hair styling serums product to revitalize the hair texture post-hair colouring. Additionally, increasing accessibility of natural serum with the combination of traditional herbal supplements has been a significant reason for hair thickness serum market expansion.
Consumers in Europe have been experiencing an increase in the percentage of hair damage issues, result of high use of chemical compounds leading to ecologic contamination. Hair thickness serum has been proved successful natural method for hair strengthening and providing efficient results. For instance, in February 2024, Leonor Greyl launched Hair Thinning Power Duo serum, which contains a combination of natural ingredients such as green tea, Indian gooseberry, maca as well as rosemary extracts for a healthy scalp and helps in reducing hair fall and balancing shine properties of hair. Moreover, Asia -pacific is also witnessing high market demand for hair serum as the thinning of hair in men are increasingly using hair care products, the growing percentage of male consumers is a significant driving the market demand, as manufacturers are focusing on launching new product lines for male population.
Consumers in Europe have been experiencing an increase in the percentage of hair damage issues, result of high use of chemical compounds leading to ecologic contamination. Hair thickness serum has been proved successful natural method for hair strengthening and providing efficient results. For instance, in February 2024, Leonor Greyl launched Hair Thinning Power Duo serum, which contains a combination of natural ingredients such as green tea, Indian gooseberry, maca as well as rosemary extracts for a healthy scalp and helps in reducing hair fall and balancing shine properties of hair. Moreover, Asia -pacific is also witnessing high market demand for hair serum as the thinning of hair in men are increasingly using hair care products, the growing percentage of male consumers is a significant driving the market demand, as manufacturers are focusing on launching new product lines for male population.
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The report provides a detailed overview of the hair thickener serum market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for hair thickener serum has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the hair thickener serum market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the hair thickener serum market. Some key country and region included in the hair thickener serum market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Hair Thickener Serum Market Research Report Covers In-depth Analysis on:
- Hair thickener serum market detailed segments and segment-wise market breakdown
- Hair thickener serum market dynamics (recent industry trends, drivers, restraints, growth potential, opportunities in hair thickener serum industry)
- Current, historical and forthcoming 10 years market valuation in terms of hair thickener serum market size (us$ Mn), volume (Liters), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Hair thickener serum market demand analysis
- Hair thickener serum market pricing analysis over forecast period (by key segment and by region)
- Hair thickener serum market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in hair thickener serum market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in hair thickener serum market
- Hair thickener serum market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on hair thickener serum market forecast by countries
- Mergers and acquisitions in hair thickener serum market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the hair thickener serum market?
The growing consumer preference for hair care solutions that promote thicker, fuller hair, alongside the increasing awareness of hair-related issues and advancements in serum formulations, are key drivers of market growth.
How are consumers' preferences influencing hair thickener serum formulations?
Consumers increasingly prioritize products with natural, organic ingredients, leading manufacturers to focus on clean formulations free from harsh chemicals, ensuring the serums are safe and effective for everyday use.
What challenges do manufacturers face in the hair thickener serum market?
Manufacturers face challenges such as meeting diverse consumer needs, ensuring product efficacy, and staying competitive in an increasingly crowded market with the continuous development of new ingredients and formulas.
