Download Sample, The Growing Prevalence of Hair Loss Disorders Enhances the Market Growth
The increasing prevalence of hair loss disorders is not limited to a specific age group or gender. It affects both men and women across various age groups, making it a worldwide concern. According to the National Library of Medicine, Androgenetic alopecia affects an estimated 50 million men and 30 million women in the United States. It can start as early as a person's teens and the risk increases with age; more than 50% of men over age 50 have some degree of hair loss. In women, hair loss is most likely after menopause. Male androgenetic alopecia (MAA) is the most common form of hair loss in men, affecting 30-50% of men by age 50. MAA mostly affects the mid-frontal scalp, vertex, and temples in a very consistent manner. Due to its extensive demographic reach, the market is very profitable, diverse, and able to meet a wide range of client wants. For this reason, the market is anticipated to increase significantly in the near future.
The rising number of people experiencing alopecia has led many to look for natural, science-based, and advanced solutions to address hair loss and related issues. As a result, companies have developed and marketed a wide variety of hair growth supplements and treatments that claim to be effective and safe. Additionally, advancements in research and technology have allowed for the creation of innovative alopecia solutions. Companies are investing heavily in research and development (R&D) to develop new and innovative products. For instance, in March 2023, in order to precisely address the hair-related concerns of women, Viviscal launched a line of topical hair care products including Viviscal strengthening conditioner, Viviscal thickening serum, and Viviscal thickening shampoo.
The rising number of people experiencing alopecia has led many to look for natural, science-based, and advanced solutions to address hair loss and related issues. As a result, companies have developed and marketed a wide variety of hair growth supplements and treatments that claim to be effective and safe. Additionally, advancements in research and technology have allowed for the creation of innovative alopecia solutions. Companies are investing heavily in research and development (R&D) to develop new and innovative products. For instance, in March 2023, in order to precisely address the hair-related concerns of women, Viviscal launched a line of topical hair care products including Viviscal strengthening conditioner, Viviscal thickening serum, and Viviscal thickening shampoo.
The Growing Focus on Healthcare Has Resulted in Growing Need for Hair Care Supplements Which Boost the Market Growth
The hair care industry is undergoing a shift towards personalization, driving innovation in specialized supplements and treatments. People are taking proactive steps to improve their overall well-being and hair health, which is fueling market growth. Additionally, the demand for personalized solutions is increasing as it's recognized that hair health is not a one-size-fits-all issue. Factors such as genetics, hormonal imbalances, stress, diet, and environment can contribute to hair loss and thinning, and these factors can vary significantly from person to person.
This underscores the importance of individuals having access to treatments that target their specific underlying causes. Besides this, with the increasing availability of sales channels such as supermarkets and e-commerce platforms, consumers have a wide range of options to choose from based on their needs and budget. It's essential for companies to make their products affordable for a broad consumer base in order to boost sales. These serval factors drive the demand for the growth of the market in the forecast period.
This underscores the importance of individuals having access to treatments that target their specific underlying causes. Besides this, with the increasing availability of sales channels such as supermarkets and e-commerce platforms, consumers have a wide range of options to choose from based on their needs and budget. It's essential for companies to make their products affordable for a broad consumer base in order to boost sales. These serval factors drive the demand for the growth of the market in the forecast period.
Recent Trends in the Haircare Supplements Market
- Rising the preference for the organic and chemical free products.
- Growing awareness about the healthcare facilities.
- Personalized solution offered by the key players to attract the consumers.
- Rising e-commerce industry is fueling the market expansion.
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Side Effects Related to Hair Supplements May Impede the Growth of the Market
Hair growth supplements containing biotin are gaining attention for their potential to stimulate hair growth. However, it's important to be aware of the possible side effects of biotin, which can include digestive upset, skin rashes, and kidney problems, among other issues. To address these concerns, companies and brands are advising consumers to consult with a healthcare professional and focus on maintaining a healthy diet to promote hair growth.
Consequently, health-conscious consumers are seeking advice from nutritionists on the best gluten-free, affordable, and hypoallergenic biotin supplements through various news outlets. It's essential for individuals to weigh the potential benefits of biotin supplements against the possible risks and make informed decisions about their hair care regimen. Furthermore, incorporating biotin-rich foods into one's diet, such as nuts, eggs, and leafy greens, can be a natural and holistic approach to supporting healthy hair growth.
Consequently, health-conscious consumers are seeking advice from nutritionists on the best gluten-free, affordable, and hypoallergenic biotin supplements through various news outlets. It's essential for individuals to weigh the potential benefits of biotin supplements against the possible risks and make informed decisions about their hair care regimen. Furthermore, incorporating biotin-rich foods into one's diet, such as nuts, eggs, and leafy greens, can be a natural and holistic approach to supporting healthy hair growth.
Increasing Focus of the Manufacturer to Expands Their Product Portfolio Creates a Lucrative Opportunity for the Market Expansion
The manufacturers in the market are continuously investing in the expansion of their product portfolio. The haircare supplements market is expected to be competitive because there are numerous regional and local producers present all over the world. Leading market players increase their revenue through a variety of strategies, including product range expansion and mergers and acquisitions. For instance, in in May 2022, Unilever announced the accusation of a majority stake in Nutrafol, a leading provider of hair wellness products. Through Unilever Ventures, Unilever now has a minority share of 13.2% in Nutrafol. Nutrafol is the number one dermatologist-recommended hair growth brand in the U.S. It offers a range of clinically tested, physician-formulated products designed to address thinning hair and compromised hair health for women and men at various life stages.
Additionally, in 2024, The New York-based haircare supplement company Nutrafol introduced two products such as Collagen Infusion MD and DHT blocker MD. These products are targeted for hair thinning and are designed to make hair stronger and shinier. Moreover, in 2023, Capillus announced its initial product for both men and women known as Nurish, a brand of its hair supplements, beginning in Miami. In September 2023, Divi, headquartered in Telangana, launched its new hair vitamins line to nourish scalp health through its science-backed ingredients. Additionally, in April 2023, Divi, the powerful scalp health and hair care brand, launched To the Roots Hair Vitamins, the newest addition to its product line. Made including clean, new ingredients, Divi’s specialists have designed hair vitamins that nourish from within. Infused with ingredients backed by science packed within each Hair Vitamin capsule that use slow-release beadlet technology to ensure healthy hair.
Additionally, in 2024, The New York-based haircare supplement company Nutrafol introduced two products such as Collagen Infusion MD and DHT blocker MD. These products are targeted for hair thinning and are designed to make hair stronger and shinier. Moreover, in 2023, Capillus announced its initial product for both men and women known as Nurish, a brand of its hair supplements, beginning in Miami. In September 2023, Divi, headquartered in Telangana, launched its new hair vitamins line to nourish scalp health through its science-backed ingredients. Additionally, in April 2023, Divi, the powerful scalp health and hair care brand, launched To the Roots Hair Vitamins, the newest addition to its product line. Made including clean, new ingredients, Divi’s specialists have designed hair vitamins that nourish from within. Infused with ingredients backed by science packed within each Hair Vitamin capsule that use slow-release beadlet technology to ensure healthy hair.
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The Rising Demand for the Hair Supplements and the Growing Disorders Driving the Growth of the Market
North America holds a significant share of the hair supplements market owing to the rising prevalence of alopecia areata. It is estimated that about 6.7 million people in the United States and 160 million people worldwide have alopecia areata, which carries a lifetime risk of 2%. This is attributed to factors such the increasing demand for natural and organic hair care products in the country has prompted manufacturers to introduce plant-extracted colors, which is expected to fuel the market's growth.
For instance, in February 2021, Native, a US-based personal care brand, launched a range of naturally derived hair care products. The product range includes cucumber and mint volumizing shampoo and conditioner, coconut and vanilla moisturizing shampoo and conditioner, and almond and shea butter strengthening shampoo, conditioner, and hair mask. In addition, leading companies such as OUAI HAIRCARE, GNC Holdings, LLC, Life Extension, and others offer a wide product portfolio in the developed regions of North America. These companies are making significant investments in research and development as well as marketing to enhance their market position.
However, the Asia pacific region is anticipated to holds the second largest region for the haircare supplements market in forecast period. The market in the Asia Pacific region is expanding due to increasing consumer preferences for organic haircare supplements. In China, there is a resurgence of the age-old trend of using natural ingredients in haircare supplement formulations, with consumers seeking products containing ginseng, horsetail extracts, and other herbal extracts. There is a strong preference for organically made and naturally formulated supplements to avoid harmful chemicals. Haircare supplement manufacturers in China such as Xiran Skin Care Manufacturer also provide haircare supplements products which includes ingredients such as keratin, biotin, and collagen in their products to promote hair growth and provide good texture and frizz-free hair. The K-beauty trend has also extended to scalp care, emphasizing the importance of scalp nourishment in improving hair quality.
Moreover, the hair growth supplement and treatment market in Europe is being boosted by the growing geriatric population and the high prevalence of nutritional deficiencies. According to a report published by Eurostat in February 2023, more than 21.1% of the European population was over the age of 65 in 2022. To combat the effects of aging and improve overall well-being, a growing number of Europeans are turning to dietary and nutritional supplements, leading to an increase in the formulation and launch of such hair care supplements in Europe.
For instance, in February 2021, Native, a US-based personal care brand, launched a range of naturally derived hair care products. The product range includes cucumber and mint volumizing shampoo and conditioner, coconut and vanilla moisturizing shampoo and conditioner, and almond and shea butter strengthening shampoo, conditioner, and hair mask. In addition, leading companies such as OUAI HAIRCARE, GNC Holdings, LLC, Life Extension, and others offer a wide product portfolio in the developed regions of North America. These companies are making significant investments in research and development as well as marketing to enhance their market position.
However, the Asia pacific region is anticipated to holds the second largest region for the haircare supplements market in forecast period. The market in the Asia Pacific region is expanding due to increasing consumer preferences for organic haircare supplements. In China, there is a resurgence of the age-old trend of using natural ingredients in haircare supplement formulations, with consumers seeking products containing ginseng, horsetail extracts, and other herbal extracts. There is a strong preference for organically made and naturally formulated supplements to avoid harmful chemicals. Haircare supplement manufacturers in China such as Xiran Skin Care Manufacturer also provide haircare supplements products which includes ingredients such as keratin, biotin, and collagen in their products to promote hair growth and provide good texture and frizz-free hair. The K-beauty trend has also extended to scalp care, emphasizing the importance of scalp nourishment in improving hair quality.
Moreover, the hair growth supplement and treatment market in Europe is being boosted by the growing geriatric population and the high prevalence of nutritional deficiencies. According to a report published by Eurostat in February 2023, more than 21.1% of the European population was over the age of 65 in 2022. To combat the effects of aging and improve overall well-being, a growing number of Europeans are turning to dietary and nutritional supplements, leading to an increase in the formulation and launch of such hair care supplements in Europe.
The report provides a detailed overview of the haircare supplements market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for haircare supplements market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the haircare supplements market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the haircare supplements market. Some key country and region included in the haircare supplements market report as follows:
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Finland, Ireland, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Singapore, Thailand, Malaysia, Indonesia, Philippines, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Egypt, Turkey, Morocco, Israel, Iran, Kenya, Nigeria, Rest of MEA |
Haircare Supplements Market Research Report Covers In-depth Analysis on:
- Haircare supplements market detailed segments and segment-wise market breakdown.
- Haircare supplements market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in haircare supplements industry).
- Current, historical and forthcoming 10 years market valuation in terms of haircare supplements market size (US$ Mn), volume (Tonnes), share (%), Y-o-Y growth rate, CAGR (%) analysis.
- Haircare supplements market demand analysis.
- Haircare supplements market pricing analysis over forecast period (by key segment and by region).
- Haircare supplements market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in haircare supplements market.
- Regulatory landscape by key regions and key countries.
- Supply chain and value chain analysis in haircare supplements market.
- Haircare supplements market sales and distribution strategies.
- A comprehensive overview of parent market.
- A detailed viewpoint on haircare supplements market forecast by countries.
- Mergers and acquisitions in haircare supplements market.
- Essential information to enhance market position.
- Robust research methodology.
- Frequently Asked Questions -
What are the key drivers of the haircare supplements market?
The rising awareness of hair health, increasing demand for natural beauty products, and growing concerns about hair loss and scalp conditions are key drivers fueling the growth of the haircare supplements market.
What are the major challenges in the haircare supplements market?
Challenges include ensuring product efficacy, regulatory approval for health claims, consumer skepticism, and competition with other hair care products like topical treatments and shampoos.
Who are the major consumers of haircare supplements?
The primary consumers of haircare supplements include individuals experiencing hair loss, those seeking improved hair health, beauty enthusiasts, and consumers preferring natural health products.
