Herb Infused Water Market Report

The continued shift in consumer preferences towards organic products is anticipated to result in an increase in herb infused water sales. This increase in demand can also be attributed to the impact of functional value quality, societal norms, and consumer innovativeness on the intention of customers to purchase organic food. In recent decades, consumers have realized that their purchasing habits have a direct influence on the environment. For the sake of the environment, consumers are encouraged to participate in ecologically sound behaviors such as eating organic food.

Food consumption patterns are fast changing as a result of environmental concerns, health issues, and customer concerns about food's nutritional value. This shift in mindset is expected to stimulate future growth in the herb infused water market. As a result, manufacturers are focusing on R&D to create novel products in order to meet the customer demand. These developments have driven the demand for innovative products such as CBD-infused water which is growing popular owing to its potential health benefits and the legalization and decriminalization of marijuana in several countries. This factor is anticipated to create lucrative growth opportunities for the herb infused water market during the forecast period.

Historically, the herb-infused water market was considered to be relatively niche, however, it has been progressively increasing in recent years due to greater knowledge of the health benefits of herbs and natural components. This development is attributable to a number of reasons including rising demand for healthier and more natural beverage alternatives, the growth of the functional beverage trend, and the popularity of plant-based diets. Additionally, factors such as expanding consumer knowledge of the health advantages of herbs and natural ingredients, as well as the general growth of the functional beverage industry is also anticipated to drive the expansion of herb infused water market.

Furthermore, infused water also functions as detox water which helps in eliminating toxins from the body, enhancing appearance, establishing improved digestive health, and, most importantly, supporting weight reduction. Thus, the demand for herb-infused water as a detoxifying agent is expanding globally, owing to consumers' increased desire to look attractive and to lose weight, largely as a result of the growing influence of social media and the internet. Additionally, the development of travel-friendly product packaging is accelerating the growth of herbs infused water due to the convenience of carrying them, thus widening its uses such as a refreshing drink in summer for long journeys.

• Expansion of functional benefits with adaptogenic herbs.
• Growth of ready-to-drink herbal water products.
• Innovation in herbal water concentrates and syrups.
• Adoption of Ayurvedic principles in herbal water formulations

Making fruit infused water is a simple method that requires immersing a fruit in water for around 3 hours, allowing flavour to permeate. This may also be done at home, and customers who drink fruit-infused water in small amounts but on a regular basis prefer to make it themselves. Ingredients required for manufacture are also readily available at home, and the costs paid are minimal. As a result, the desire for homemade-infused water is anticipated to limit the market growth. Moreover, the use of chemicals and artificial sweeteners in flavoured water causes dental issues, which has a negative influence on the growth of the flavoured water industry. Customers seek products that have natural flavour without sacrificing quality.

Major market players are focusing on research and development to develop products that meet the customer demand. They are also implementing various market strategies such as new product launches, mergers, and acquisitions in order to gain a competitive edge in the market. For example, EARI Beverage Group, an international beverage and media firm, announced the acquisition of the Blossom Botanical Water Brand in July 2022. This acquisition expanded EARI Beverage Group’s influence in the functional and craft beverage market areas.

Earlier, in August 2021, More Water USA, a bottled water production firm, introduced its Hemp Water brand of premium bottled water at 14 major airport hubs in the United States, with hope for the future growth of the CBD-infused drinks market. Again, in June 2022, Henry Cavill, renowned for his role as Superman, joined forces with the emerging trend of herb infused water by becoming the face of No1 Botanicals' latest advertising campaign. No1 Botanicals is a pioneering company that has introduced a range of sparkling and still waters infused with the natural goodness of rosemary, ginger, fennel, and lemon verbena. Cavill's collaboration with No1 Botanicals captured the attention of consumers around the world.

North America holds a significant share in the herb infused water market owing to the increasing popularity of natural and organic products in the region. The rising demand for handmade fruit and herb infused water in the region is anticipated to drive market growth over the forecast period. On the other hand, Asia Pacific is expected to witness substantial growth in the herb infused water market during the forecast period. This growth can be attributed to the rising demand for natural and healthy alternatives to sugary drinks. Furthermore, Europe is also anticipated to experience significant growth in the herb infused water market owing to the long history of adoption of herbs for medicinal purposes. In addition, the rising demand for natural and organic products is driving the demand for herb-infused market growth.

The report provides a detailed overview of the herb infused water market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for herb infused water market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the herb infused water market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the herb infused water market. Some key countries and regions included in the herb infused water market report are as follows:

• Herb infused water market detailed segments and segment-wise market breakdown
• Herb infused water market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in herb infused water industry)
• Current, historical, and forthcoming 10 years market valuation in terms of herb infused water market size (US$ Mn), volume (Litres), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Herb infused water market demand analysis
• Herb infused water market pricing analysis over the forecast period (by key segment and by region)
• Herb infused water market regional insights with region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in herb infused water market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in herb infused water market
• Herb infused water market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on herb infused water market forecast by countries
• Mergers and acquisitions in herb infused water market
• Essential information to enhance market position
• Robust research methodology