Prevalence of High Blood Pressure and High Blood sugar, Drives the Market Expansion

Nature’s golden elixir, honey has been appreciated for centuries because of its taste and other ingredients. Due to the fact that it provides antibacterial, anti-inflammatory and antibiotic effects, the existence of different amino acids, enzymes, minerals as well as other nutritional compounds are crucial. For instance, worldwide, around 500 million people die each year from severe bacterial throat infections, with a majority being children and young adults. Secondly, the increase in requirement for Ayurvedic treatment rises the potential for honey business since these treatments are known to be effective and associated with minimal or no side effects. This form of therapy is applied in Ayurveda as the remedy for sore throat, sleepless nights, skin disorders, and the stomach aches. The U.S. per capita consumption of honey is around 1.3 pounds per year.

Day by day high blood pressure and high blood sugar patients are growing throughout the world and honey is the natural treatment for those diseases. The prevalence of hypertension among adults aged between 30 and 79 years is at 28 billion. This is due to the prescription by doctors of honey for high blood pressure and high blood sugar individuals, thus contributing to the market demand for honey. It is also used in the elimination of cholesterol within arteries. Presently, global statistics reveal that 39% of the adult population has high levels of total cholesterol. In total, high cholesterol is deemed to contribute to 2 kinds of atherosclerosis diseases leads to 6 million deaths.
Honey Market

Medicinal Qualities and Nutritional value of Honey Expands the Cosmetic and Pharmaceutical Industry

Honey, especially due to its high calorie content, has been commonly used as a commercially manufactured food and drink sweetener replacing sugar and artificial sweeteners. Another factor that has boosted the consumption of honey in the pharmacy and healthcare products. The improved incorporation of honey in medicines specifically those for coughs is a perfect example, the results show that due to the heightened interest in natural skin treatments which include honey, its demand has gone up equally. Currently, numerous companies operating in the market are introducing honey in diversified beauty and cosmetics items.

The demand for honey is continuously growing because of its usage in the pharmaceutical and cosmetic industry. It has a special part of the production of syrups, tablets, capsules, etc Pharmaceutical and necessary for medical treatment, as for new cosmetic products such as moisturizers, toners and creams there is a choice presented in the market. For instance, In March 2024, one of the biggest global companies specializing in premium Manuka honey products- Manuka Health had revealed 3 new lines of products, the first being skincare products. Thus, those new lines are the first ever luxury beauty and wellness brand to harmoniously include all the benefits of raw manuka honey, propolis, and royal jelly, providing their consumer with an integrated concept to improve their energy level, improve their immunity level, and to promote a healthy lifestyle.

Recent Trends in the Honey Industry:

  • Growing health awareness is causing a surge in the popularity of organic and raw honey
  • Protecting the well-being of bees and preserving biodiversity
  • Focus on traceability across the entire honey production process
  • Cosmetics, pharmaceuticals, and functional foods containing honey as an ingredient
  • Honey-infused items like drinks, and beauty goods, designed to meet a wide range of consumer tastes
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The Growth of the Market is being Hindered by Beekeeping and Alternatives of Honey

Apiculture is the science of beekeeping where humans take care of the bee colonies. The traditional tools that are commonly used include man-made hives in bee colonies although they encounter problems such as poor infrastructure, insufficient apiculture equipment, and no honey production targeting the market. In the same sense, honey bee predators can hinder the growth of the global honey business and market. For instance, in April 2024, University College Dublin stated that, the honey bee is a significant agent involved in pollination of crops as well as wild flowers across the world. They contribute greatly to food production around the globe, but they face multiple problems in their lives for example, diseases, pesticides, or destruction of their home environments, this has led to annual honey bee colony loss ranging from 20% to 40%.

The market offers a variety of alternative sweeteners, such as raw sugar, brown sugar, maple syrup, agave syrup and barley malt syrup. Therefore, the opportunity of having other options within the organic honey industry will be the limiting factor of its growth. For instance, California based start-up, MeliBio, had announced its plans to launch its first products in the United Kingdom, Switzerland and Austria in January 2024 through a deal with Fitch Food’s Slovenian partner Narayan which was signed in September for a US$10 million deal to move to 7,500 stores in Europe within four years.

New Product Launch and Government Scheme Leads to Rise in Production of Honey

The growing number of product launches is anticipated to provide a profitable chance for the growth of the honey market in India in the upcoming period. For instance, in March 2023, Bagrry’s India, a company specializing in morning cereals and health foods located in New Delhi, introduced Bagrry's Organic Wild Honey. The brand aims to enhance the entire consumption process of 100% natural organic honey by venturing into the luxury honey and preserves industry, providing a nutritious and wholesome option, this launch sees the brand branching out into new product categories.

National Beekeeping & Honey Mission, is a government run program which helps farm and non-farm households through developing beekeeping sector for employment and income. This is to enhance the production of honey together with other products derived from beehives and at the same time enhance agriculture and horticulture production by availing advanced technology and skills in bee farming. The objective of diversification in beekeeping involves the improved quality and quantity of honey and other high value beehive products for domestic and export markets with greater and positive impacts to the economy and the environment as well as better quality of life to the people.
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Asia Pacific and North America lead the market in honey production

The market is predominantly controlled by Asia Pacific, in India, the honey market is categorized into South, North, West, and East sections. The pleasant climate and abundant flora and fauna in West India is ideally suitable for the production of honey, Maharashtra, Gujarat, and Rajasthan are also homes to significant flowering plants on which bees feed nectar from. The growing demand for natural ingredients has elevated the position of West Indian honey as a wholesome substitute for commercially produced varieties. Moreover, the role of the government and voluntarism in the sector's growth is obvious in the promotion of beekeeping societies in West India. As a result, there has been an increase in the sector's growth by means of reaching the smallest revenue producers to the market entry and enhancement of their earnings.

In North America, 119.9 million people are affected by hypertension leads to rise in the consumption of honey. On the other hand, North America is fuelling the honey market due to its popularity as a healthier substitute for artificial sweeteners, as well as for its benefits as an energy source, immune system booster, and weight loss aid.  Moreover, rise in the need for honey in beauty and medicinal products is expected to offer substantial growth prospects for the market. On the flip side, consuming honey on daily basis can improving overall health lead to various positive effects which can expand the market.
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The report provides a detailed overview of the honey market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for honey market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the honey market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the honey market. Some key country and region included in the honey market report as follows:
Regions Countries
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Honey Market Research Report Covers In-depth Analysis on:

  • Honey market detailed segments and segment-wise market breakdown
  • Honey market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in honey industry)
  • Current, historical and forthcoming 10 years market valuation in terms of honey market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Honey market demand analysis
  • Honey market pricing analysis over forecast period (by key segment and by region)
  • Honey market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in honey market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in honey market
  • Honey market sales and distribution strategies
  • A comprehensive overview of parent market
  • A detailed viewpoint on honey market forecast by countries
  • Mergers and acquisitions in honey market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What factors are driving the growth of the honey market?

The primary factors include rising health awareness, the shift toward natural sweeteners, and the increasing popularity of honey as a functional food in diets focused on wellness.

What are the key trends shaping the global honey market?

The key trends include a growing demand for organic and raw honey, increased health consciousness among consumers, and the rise in plant-based and natural sweeteners.

What are the major challenges faced by the honey industry?

Key challenges include honey adulteration, supply chain disruptions, climate change impacting bee populations, and the rising cost of production.