Hummus Market Report

In recent years, consumers have become aware of the foods they consume and the effect of these food products on their health. As a result, in order to manage a healthy lifestyle, consumers are adopting plant-based food alternatives. They are increasingly opting for plant-based foods, particularly protein alternatives in the meat and dairy aisles. Meat substitutes, in particular, have increased in the past few years, owing to better-tasting and more extensively available products. Moreover, plant-based dairy products such as soy, nut, and oat drinks are also gaining popularity. Consumers are being driven to alternate protein products for a number of reasons, including health, ethics, and flavor. As a result, there is a growing demand for plant-based food products such as hummus. Hummus is considered a healthy alternative owing to its protein and fiber content, thus driving its demand among health-conscious consumers. The potential health benefits of hummus such as gluten-free, low saturated fats, and fewer artificial additives align with consumer preferences, which in turn is creating lucrative growth opportunities for the hummus market.

The rising popularity of a variety of distinct and innovative flavors in dips among consumers around the world is driving the hummus market growth. Manufacturers are focusing on creating and expanding their product offerings to meet the increasing customer demand. In addition, functional ingredients with immune properties have risen to the top of consumer preferences following the global pandemic. Owing to the rising health and wellness trends, functional ingredients inspired by herbs and spices such as turmeric, lavender, blueberry, etc. are gaining popularity. Moreover, the longer shelf life of such products is also appealing to consumers. Besides, the potential health benefits of hummus such as the presence of proteins, vitamins, fibers, antioxidants, and other nutritional factors have resulted in increased demand for hummus during the forecast period. Hummus is also gaining demand among millennials owing to the ongoing demand for on-the-go food products or convenience foods. This demand can be attributed to fast-paced lifestyles, which are anticipated to boost sales in the hummus market.

• Plant-based craze boosts hummus as a protein-rich option.
• Organic hummus demand rises with health-conscious consumers.
• Gluten-free hummus appeals to broader dietary needs and preferences.
• Hummus in squeezable pouches targets on-the-go consumers.

Owing to the shifting consumer preferences, major manufacturers are focusing on developing novel products in order to meet these customer demands. They are also emphasizing on adoption of various market strategies such as acquisitions, new product launches, collaborations, etc. in order to strengthen their market position and enhance their product portfolio. In September 2023, Summer Fresh launched three new dessert hummus creations including Chocolate Brownie Hummus, Pumpkin Pie Hummus, and Key Lime Hummus in order to enter the permissible indulgence market. In August 2023, Sabra introduced three flavourful collaborations that pair with America’s bold-flavored brands. These flavors include Buffalo Hummus made with Frank’s RedHot, Sabra BBQ Hummus inspired by Tubb’s, and Sabra Southwest Hummus. Also, in June 2023, Hope Foods, the organic hummus brand, announced a redesigning of packaging for its organic and non-GMO plant-based dips while also emphasizing its plastic-neutral accreditation.

Product recalls in the hummus market have emerged as one of the industry's significant issues in recent years, severely impacting market growth. For instance, in March 2023, Brelita Foods Ltd recalled all batches and dates up to and including USE BY: 15 APR 23 of its Seasons Gourmet and Turkish Kitchen brand hummus owing to the presence of Salmonella. Again, in June 2023, Ramona issued an urgent recall of its Heavenly Original Houmous owing to the possible presence of plastic. Such product recalls can cause customers to lose trust in the product, which can have a negative impact on product demand, resulting in revenue losses. Along with this, the availability of various plant-based dips in the market, such as tahini, salsa, and others, as well as their expanding consumer popularity, is anticipated to limit the market expansion over the forecast period.

North America is anticipated to hold a significant share of the hummus market owing to the increased production and consumption of dips and spreads in the United States. Along with this, the region's growing acceptance of veganism is another element boosting the customer demand for such plant-based dips. Furthermore, producers are developing new and appealing products to catch the attention of consumers. On the other hand, Europe is also expected to witness growth in the hummus market. This growth can be attributed to the rising popularity of dips in European countries. United Kingdom in particular is increasing the regional sales of the hummus market. Furthermore, Asia Pacific is likely to experience growth in the hummus market during the forecast period. This growth is influenced by rapid urbanization, acceptance of cross-cultural meals, and increased disposable income. Countries like India, China, and Australia are considered to be the potential target for the hummus market.

The report provides a detailed overview of the hummus market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the hummus market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the hummus market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the hummus market. Some key countries and regions included in the hummus market report are as follows:

• Hummus market detailed segments and segment-wise market breakdown
• Hummus market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in the hummus industry)
• Current, historical, and forthcoming 10 years market valuation in terms of hummus market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Hummus market demand analysis
• Hummus market pricing analysis over the forecast period (by key segment and by region)
• Hummus market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the hummus market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in the hummus market
• Hummus market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on the hummus market forecast by countries
• Mergers and acquisitions in the hummus market
• Essential information to enhance market position
• Robust research methodology