Kefir Market Report

The popularity of functional food and beverages is likely to expand significantly over the forecast period. Consumers are getting more interested in probiotic drinks as they become more aware of the association between health, nutrition, and diet. This increased demand for probiotic beverages has encouraged customers to seek products like kefir, which has been recognized for its natural probiotic content. Kefir is naturally high in probiotics, which are living bacteria that provide a variety of health advantages, notably for gut health. In addition, kefir provides additional health benefits like aiding digestion, reducing lactose intolerance symptoms, and promoting regular bowel movements. Manufacturers are focusing on creating novel products by introducing flavored kefir products and other dairy-free alternatives. These product innovations are anticipated to appeal to a larger customer base with various taste preferences. All these factors are creating lucrative opportunities for market expansion.

Fermented dairy drinks have grown in popularity in recent years due to their health-promoting characteristics. The increased need for dairy protein in order to enhance overall health propels global market growth. The health benefits offered by kefir are one of the major driving factors of the market expansion. The growing popularity of functional drinks to support the trend of on-the-go nutrition is largely driving market expansion. Kefir is considered to be rich in nutrients which is useful for minimising the risk of certain gut health issues. This is said to be boosting the demand for kefir among the users. Apart from this, the increasing popularity of lactose-free drinks is also creating demand for kefir owing to its reduced lactose content. Moreover, the increased popularity of non-dairy beverages has aided in the creation of non-dairy or water-based kefir products, increasing its popularity among vegan customers. Increased efforts to produce new fermented milk variants with novel flavors are anticipated to drive market expansion. As a result, the increased popularity of organic, clean-label, and lactose-free beverages is expected to boost the global market expansion.

• Rising demand for plant-based kefir alternatives.
• Increased focus on probiotic-rich kefir products for gut health.
• Surge in DIY kefir kits for at-home fermentation.
• The growing popularity of kefir-based skincare products.
• Introduction of kefir-based frozen desserts and snacks.

Despite the increasing demand for kefir in the market, there are some factors that are responsible for the impediment to the market expansion during the forecast period. Lack of awareness regarding the health benefits of kefir is one of the major limiting factors of the market development. Additionally, the adoption of lactic acid bacteria or yeast in the production of kefir often reduces the shelf life of the end product. These bacteria's unregulated growth also changes the sensory qualities of kefir, lowering its palatability. The difficulties encountered in preserving the stability of this drink throughout its shelf-life significantly impede the market growth. Moreover, consumers nowadays are adopting plant-based beverages. Necessitating this rising demand for plant-based kefir can be a significant challenge for manufacturers.

Market players in the kefir market are focusing on research and development to develop novel products that meet the increasing customer demand and in turn, enhance their product offerings. They are also adopting various market strategies such as new product innovations, partnerships and acquisitions to gain a competitive edge in the market. For instance, in August 2023, Biotiful Gut Health introduced a new Kids Kefir product range including flavours such as strawberry, banana, peach and pineapple, demonstrating its continued commitment to serving gut health requirements. In August 2022, Yeo Valley Organic extended its kefir 'Love Your Gut' yoghurt brand in the UK with the introduction of natural, mango passionfruit, and cherry flavours for the kefir drinks. In June 2021, Müller, a leading international dairy product manufacturer, launched its first kefir product, Müller Kefir Smoothie which is good for digestion, contains real fruit, is low in fat, and has calcium. It is available in two flavours: raspberry and pomegranate and mango and orange.

Europe is expected to witness substantial growth in the kefir market during the forecast period owing to the rising demand and adoption of probiotic and healthy drinks in the region. This rising adoption can be attributed to the increasing awareness regarding the health benefits of kefir among consumers. Apart from Europe, North America is also anticipated to hold a significant share of the kefir market. The increasing popularity of probiotic drinks and the increasing demand for plant-based kefir are driving the market growth in this region. On the other hand, the Asia Pacific kefir market is likely to witness growth over the forecast period. This growth is expected to be influenced by the increasing demand for functional beverages available in various flavors. These drinks are gaining more popularity among the millennials in the region, thus boosting the market growth.

The report provides a detailed overview of the kefir market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the kefir market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the kefir market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the kefir market. Some key countries and regions included in the kefir market report are as follows:

• Kefir market detailed segments and segment-wise market breakdown
• Kefir market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in kefir industry)
• Current, historical, and forthcoming 10 years market valuation in terms of kefir market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
• Kefir market demand analysis
• Kefir market pricing analysis over the forecast period (by key segment and by region)
• Kefir market regional insights with the region-wise market breakdown
• Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
• Latest developments and innovations in the kefir market
• Regulatory landscape by key regions and key countries
• Supply chain and value chain analysis in the kefir market
• Kefir market sales and distribution strategies
• A comprehensive overview of the parent market
• A detailed viewpoint on kefir market forecast by countries
• Mergers and acquisitions in the kefir market
• Essential information to enhance market position
• Robust research methodology