Download Sample, Growing Branded Children’s Appeal and Rising Paediatric Foot Deformity Expands the Market Growth
Growing preference of branded children’s appeal and increasing awareness about paediatric foot deformity such as pes cavus, drives the demand for kids’ footwear and expands the market growth. According to one of the report of NIH, the presence of pes cavus is increasing , as approximately 2% in three years of age and up to 7% in 16 years of age is recorded, due to this use of footwear that provides flexible midsole offering a platform, providing greater stability, while use of cushion sole, helps in shock absorbance in heel and metatarsal head and improving quality walk by enabling pain relieve and stable balance ,p reventing further foot problems, due to this, market players are launching advanced shoes. For instance, in March 2023, Doors Clothing cloud play and Cloud Sky Sneakers, adapted advanced Cloud Tec Technology in the development of shoes, that activates lesser weights compared to adult shoes, as these consist of fortified toe cap, providing protection, and security with the presence of strap that closely combined with elastic lace.
However, changes in lifestyle and fashion preferences and increasing demand for fun and flexible shoes among kids that encourages creative movements and ability to endure occasional growth spurts influencing the demand for trendy and practical kids' footwear as children involved in sports and extracurricular activities, many market players are introducing sustainable top-quality comfortable kids’ shoes emphasizing consumers need for specialized and high-performance footwear. For instance, in July 2024, Sella launched new range of kid’s shoes, offering stylish, high quality light weight flexible soles made from breathable materials, including children from 0 to 14 years of age.
However, changes in lifestyle and fashion preferences and increasing demand for fun and flexible shoes among kids that encourages creative movements and ability to endure occasional growth spurts influencing the demand for trendy and practical kids' footwear as children involved in sports and extracurricular activities, many market players are introducing sustainable top-quality comfortable kids’ shoes emphasizing consumers need for specialized and high-performance footwear. For instance, in July 2024, Sella launched new range of kid’s shoes, offering stylish, high quality light weight flexible soles made from breathable materials, including children from 0 to 14 years of age.
Increasing Financial Flexibility and Demand for Stylish Footwear Designs Fuels the Market Growth
Rising disposable income, and increasing parents’ financial flexibility and willing to invest in high-quality, branded, and fashionable footwear for children and viewing it as a combination of necessity and fashion, due to this many market players are innovating stylish and trendy footwear designs, drive demand for specific brands and styles. For instance, in January 2023, Nike announced to launched Jordens23/7 kid’s shoes, available in multiple colours with comfortable features such as secure lockdown system and forefoot flexibility, with large pull loop that allows wider collar opening and rubber wrapped heel and toe providing longer heel and toe durability.
However, with growing awareness about the importance of proper footwear, has led to a demand for ergonomically designed shoes that support healthy foot growth, resulting in innovation of new materials and design, such as memory foam insoles and breathable fabrics, that enhance comfort, contribute to consumer preference by market player. For instance, in September 2023, Atom announced the launch of Model123 kids’ footwear in neon, purple and red shades, especially designed for providing comfort, durability and stability, offering 8mm heel-to-toe drop that helps to keep feet in their natural form while walking and maintaining natural foot movement with flexible outsole. These footwears also consist of stretch lace for easy wear and recycled mesh fabric that provides upper breathability and structure. In addition, it has copper lining that helps in preventing odours with machine-washable material.
However, with growing awareness about the importance of proper footwear, has led to a demand for ergonomically designed shoes that support healthy foot growth, resulting in innovation of new materials and design, such as memory foam insoles and breathable fabrics, that enhance comfort, contribute to consumer preference by market player. For instance, in September 2023, Atom announced the launch of Model123 kids’ footwear in neon, purple and red shades, especially designed for providing comfort, durability and stability, offering 8mm heel-to-toe drop that helps to keep feet in their natural form while walking and maintaining natural foot movement with flexible outsole. These footwears also consist of stretch lace for easy wear and recycled mesh fabric that provides upper breathability and structure. In addition, it has copper lining that helps in preventing odours with machine-washable material.
Recent Trends in the Kids footwear Market Industry
- Increasing demand for trendy and stylish
- Rising demand for higher quality material with superior comfort
- Growing demand for longer durability with higher flexibility
- Increasing demand for eco-friendly materials
- Increasing online shopping platform
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Low Product Transparency and Rising Demand for Eco- Friendly Footwear Hampers the Market Growth
Kids' feet grow quickly, making it challenging for parents to buy the right size and fit without frequent replacements, in addition, growing demand for premium footwear, results in high cost, impacting the affordable capacity of price sensitivity consumers and remains an issue results in hampering market growth. However, meeting the demand for environmentally friendly products while keeping prices competitive can be a challenge for market players, affecting market growth.
Furthermore, the growth of online shopping has increased number of way for unsafe products due to reduce transparency and disclose of basic information. For instance, in September 2022, CPSC announced product recall on children sandals of kolan company, as these sandals were available on online platform and level of lead a neurotoxin, was found in the inner layer of otter moto children, can affect the neurological function of brain in children.
Furthermore, the growth of online shopping has increased number of way for unsafe products due to reduce transparency and disclose of basic information. For instance, in September 2022, CPSC announced product recall on children sandals of kolan company, as these sandals were available on online platform and level of lead a neurotoxin, was found in the inner layer of otter moto children, can affect the neurological function of brain in children.
Advancement in Footwear Technology and Changing Seasonal Demand Drives the Market
Advancements in footwear technology, such as improved cushioning, lightweight materials, and waterproofing, drive consumers interest in new products, led key market players to designed high performance-enhancing featured footwear for sports and physical activities, attracting functional benefits. For instance, in April 2024, Hoka launched three iconic styles such as Speedgoat 5 youth, Clifton 9 youth and Ora slide 3 youth, these are sustainable woven mesh upper with 21% recycled polyethylene terephthalate yarns with 30% sugarcane midsole, also featured with durable lugs that enhances grip and control as well as provides quick-toggle lace system for easy usage, resulting market growth.
Furthermore, different seasons create demand for specific types of footwear, such as sandals in summer and boots in winter and designed for specific activities, such as sports and formal occasions, drives purchases, additionally, the rise in online shopping platforms, and allowing easier to access to wide varieties of options, prices, and latest trends, results increasing convenience and the ability to quick finding of desired items contribute to market growth. For instance, in August 2023, Aretto introduced patented line of children shoes at online platform, providing shoes with 360-degree flexibility, breathable, easy to wash and durable quality, resulting in increasing distribution channel.
Furthermore, different seasons create demand for specific types of footwear, such as sandals in summer and boots in winter and designed for specific activities, such as sports and formal occasions, drives purchases, additionally, the rise in online shopping platforms, and allowing easier to access to wide varieties of options, prices, and latest trends, results increasing convenience and the ability to quick finding of desired items contribute to market growth. For instance, in August 2023, Aretto introduced patented line of children shoes at online platform, providing shoes with 360-degree flexibility, breathable, easy to wash and durable quality, resulting in increasing distribution channel.
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Increasing Personalised Services and High Demand for Quality Contributes to Market Expansion
North America and Europe accounting for high market demand for branded and premium kids’ footwear with effective campaigns, promotions, and educational content related to benefits of various footwear options increases the purchasing decisions. In addition, retailers offering engaging shopping experiences, including interactive displays and personalized services, contribute to market growth. Due to this, market players are becoming more significant, in establishing brands known for their quality and durability on trending adult fashion, and increasing emphasis on ergonomically designed and comfortable shoes that supports the healthy development of children's feet.
However, the Asia-Pacific market is fast-growing kids footwear market due to growing urbanization, rising income levels, and greater awareness of global fashion trends, led to the Increasing willingness of parents for spending more on high-quality and branded footwear for children, as parents prefer quality and durability, , that supports children's physical development and learning activities, such as sports or school activities.
However, the Asia-Pacific market is fast-growing kids footwear market due to growing urbanization, rising income levels, and greater awareness of global fashion trends, led to the Increasing willingness of parents for spending more on high-quality and branded footwear for children, as parents prefer quality and durability, , that supports children's physical development and learning activities, such as sports or school activities.
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The report provides a detailed overview of the kids footwear market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for kids footwear market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the kids footwear market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the kids footwear market. Some key country and region included in the kids footwear market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Kid footwear Market Research Report Covers In-depth Analysis on:
- Kids footwear market detailed segments and segment-wise market breakdown
- Kids footwear market dynamics (recent industry trends, drivers, restraints, growth potential, opportunities in kids footwear market industry)
- Current, historical and forthcoming 10 years market valuation in terms of kids footwear market size (us$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Kids footwear market demand analysis
- Kids footwear market pricing analysis over forecast period (by key segment and by region)
- Kids footwear market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in kids footwear market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in kids footwear market
- Kids footwear market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on kids footwear market forecast by countries
- Mergers and acquisitions in kids footwear market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the kids' footwear market?
The growth is mainly driven by the increasing demand for stylish, comfortable, and durable footwear for children, along with rising disposable income, fashion trends, and the growing importance of foot health.
What are the key trends in the kids' footwear market for the next decade?
Key trends include the increasing popularity of eco-friendly materials, customization, comfort-focused designs, and innovative use of technology in footwear for enhanced fit and performance.
What challenges do manufacturers face in the kids' footwear market?
Manufacturers face challenges such as meeting strict safety standards, dealing with fluctuating material costs, maintaining brand loyalty, and staying updated with ever-evolving trends in children's fashion.
