Makeup & Accessories are Considered to be an Effective Way of Grooming

The increased consumer awareness of personal grooming is boosting the need for makeup & accessories. Self-care is becoming an essential element of many people's everyday routine as it allows them to highlight facial features such as eyes, lips and therefore provides an efficient method of grooming. Furthermore, the increasing establishment of megastores and brand stores in developing countries such as India, China, and many others, as well as the availability of a diverse range of makeup & accessories, are increasing product demand. Furthermore, the popularity of premium makeup & accessories among women and millennials is driving the growth of the makeup & accessories market over the forecast period. Grooming, looking good, and feeling good is now a global trend, with women at the forefront of the makeup & accessories market.

The growing glamour industry is becoming increasingly popular among the younger population for various makeup products that can improve their appearance. With engaging product advertising showcasing new trends, social media has a major influence on millennials and Gen Z. To meet rising demand, brands such as SA.AL & Co., Bulldog Skincare, House 99, and Boy de Chanel are focusing on producing products for men's skincare, makeup & accessories requirements. The increased awareness among people about their physical appearance is one of the most important elements impacting the makeup & accessories market.  In addition, the expanding importance of social media platforms, as well as the growing trend of vlogging and creating unique social media content, are providing a positive market outlook for makeup & accessories.
Makeup & Accessories Market Report

Makeup & Accessories Market is Encouraged by Rising Demand for Organic Products, Premiumization of Products & Beauty and Cosmetic Tutorials

With the rise in skin problems caused by chemical-based makeup & accessories, consumers are drawn towards more natural and organic products. Many major manufacturers, including L'Oreal SA, Estee Lauder Companies Inc., Honasa Consumer Private Limited, and others, have changed their manufacturing towards natural makeup & accessories products. The global makeup & accessories market provides a diverse selection of makeup products that vary in quality, size, and price. Premium makeup & accessories that last for a long time and provide effortless makeup application are preferred by consumers, particularly professional makeup artists. As a result, regardless of price, consumers prefer makeup & accessories with high quality and functions.

Furthermore, consumers are willing to pay a premium for popular brand makeup & accessories. As a result, the premiumization of products is likely to drive the global makeup & accessories market throughout the forecast period. Beauty and cosmetic videos are encouraging the adoption of makeup & accessories, that are emerging at a rapid pace on the internet. Consumers have been drawn to using various sorts of beauty products and tools at home due to easy access to free web tutorials. Budget-conscious consumers prefer to learn to do their own makeup by following the DIY trend, which leads to the adoption of makeup & accessories. As a result, the rise of beauty and cosmetic tutorials on the internet is expected to drive the makeup & accessories market over the forecast period.

Recent Trends in the Makeup & Accessories Industry

  • Rise in multifunctional makeup products with skincare benefits.
  • Personalized and customizable makeup solutions are emerging.
  • Advancements in virtual try-on technology for makeup.
  • AI and tech integration in makeup application tools.
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FDA Regulations & Skin Problems Associated to Makeup & Accessories is Likely to be a Challenge for Market Participants

The growing concerns about skin problems caused by makeup products is likely to limit the market expansion. The makeup & accessories containing chemicals causes acne, breakouts and other problems. Makeup is harmful to the skin as it damages the skin's protective layer. For instance, according to a 2020 study by the National Library of Medicine, the use of cosmetics affects the human skin and can lead to pigmentation and skin disorders as some of its compounds can be harmful, irritating, and allergic to human health. The FDA has created regulations that limit the use of certain components in makeup & accessories. If the FDA concludes that the substances in a cosmetic are dangerous or harmful, the cosmetic is called adulterated. These rules and regulations are hampering the market growth.

Makeup & Accessories Market is Driven by Novel Innovations & Technological Advancements

Major players are focusing on developing innovative face skin-easing products intended to meet the needs of various skin types, hence supporting market expansion. For example, RENÉE Cosmetics Private Limited announced the launch of its new Face Base product line for Indian skin types in April 2022. The collection includes five shades of liquid foundation, stick foundation, concealer, and compact. Companies are focusing on providing environmentally friendly face products. Huda Beauty FZ-LLC, introduced its new cosmetic collection, GloWish, in May 2021. The collection is cruelty-free and vegan, with sustainable packaging and materials. MultiDew Skin Tint and Soft Radiant Bronzing Powder are included in the range. Bulldog Skincare announced the launch of a new AI Skin Adviser on its UK website in Jan 2023, created in collaboration with Revieve, a producer of self-diagnostic solutions and digital brand experiences. Bulldog Skincare expects that this new AI-powered selfie analysis experience will make the make-up and skincare journey more exciting and accessible to males.
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Increasing Demand for Branded and Organic Beauty Products Fuels the Market

The presence of prominent market players in the North America region provides a huge potential for consumers to have access to numerous beauty brands and purchase products based on individual preferences, this, in turn, increases demand for makeup & accessories in countries like the United States and Canada. Therefore, the North American makeup & accessories market is anticipated to grow rapidly over the forecast period. The Asia Pacific region is expected to grow significantly in the coming years, owing to an increase in awareness about beauty products and increased usage of branded beauty products.

Furthermore, the demand for makeup & accessories among beauty professionals is expected to drive market growth. The European market is defined by the presence of numerous international cosmetic brands in countries such as France, the United Kingdom and others. The increasing collaboration of market participants with various brands and stakeholders to deliver a range of products while enhancing supply chain management is driving the region's demand for makeup & accessories. The Middle East, Africa, and Latin America makeup & accessories market is encouraged by the government's assistance for skincare, makeup & accessories manufacturers to develop products at reasonable prices. Government rules and guidelines supporting the use of natural materials are boosting the organic makeup & accessories market around the world. The positive attitude of the region's makeup & accessories companies, supported by short-term loans supplied by the government and other facilities, is increasing product demand in these regions.
The report provides a detailed overview of the makeup & accessories market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the makeup & accessories market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the makeup & accessories market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which are anticipated to have a substantial impact on the growth of the makeup & accessories market. Some key countries and regions included in the makeup & accessories market report are as follows:
North America United States, Canada
Latin America Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America
Europe Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe
Asia Pacific China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific
Middle East and Africa GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA

Makeup & Accessories Market Research Report Covers In-depth Analysis on:

  • Makeup & accessories market detailed segments and segment-wise market breakdown
  • Makeup & accessories market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in makeup & accessories industry)
  • Current, historical, and forthcoming 10 years market valuation in terms of makeup & accessories market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
  • Makeup & accessories market demand analysis
  • Makeup & accessories market pricing analysis over the  forecast period (by key segment and by region)
  • Makeup & accessories market regional insights with region-wise market breakdown
  • Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
  • Latest developments and innovations in the makeup & accessories market
  • Regulatory landscape by key regions and key countries
  • Supply chain and value chain analysis in makeup & accessories market
  • Makeup & accessories market sales and distribution strategies
  • A comprehensive overview of the parent market
  • A detailed viewpoint on the makeup & accessories market forecast by countries
  • Mergers and acquisitions in the makeup & accessories market
  • Essential information to enhance market position
  • Robust research methodology

- Frequently Asked Questions -

What is the current market size of makeup and accessories?

The makeup and accessories market continues to expand globally as consumers increasingly seek new beauty products. Key drivers include social media influences, changing beauty trends, and growing demand for eco-friendly cosmetics.

What are the key trends shaping the makeup and accessories market?

The makeup and accessories market is being shaped by digital innovation, a rise in male grooming, and an increased emphasis on ethical, natural ingredients. Technological advancements like augmented reality are enhancing consumer experiences.

Which regions are expected to lead the growth in the makeup and accessories market?

The Asia-Pacific region, especially China and India, is anticipated to see substantial growth, driven by a younger demographic and increased spending power. North America and Europe will also contribute significantly due to established markets.