Makeup Setting Spray Market Report

Increasing awareness about the benefits of integrating skincare and makeup setting sprays, and offering additional skincare benefits, such as antioxidants and hydration, led to increasing consumers interested in holistic beauty routines. For instance, in September 2023, MyGlamm expanded the product offering Set on You Setting Spray, caters to shopper setting spray market, infused with aloe extracts, vitamin C, hyaluronic acid and niacinamide formula, offering long-lasting stay. These are vegan and free from harmful chemicals designed for all skin types.

Additionally, growing access to beauty education and information, led consumers make informed choices in beauty products, including advantages of setting sprays, resulting in many market players are launching new products.  For instance, in November 2023, E.L.F cosmetics launched urban decay all nightery waterproof makeup setting spray, offering smudge and transfer proof resistance make up with patent temperature control technology, that lowers the makeup temperature, the company also claims that it provides a refreshing look for up to 16 hrs, without fading of makeup.

Furthermore, rising emphasis on makeup looks, has heightened the demand for flawless makeup products and setting sprays, for this reason, continuous innovation in the formulations with added skincare benefits including hydration, and anti-aging is on-going by key market players, attracting consumers looking for multifunctional products.  For instance, in October 2023, Benefit Cosmetics launched the POREfessional setting spray, packaged with anti-oxidants, Peg-40 Hydrogenated Castor Oil, and Peg-10 Dimethicone, giving instant blurs pores refreshing and hydrated look, with reduced shine, providing a natural-looking, soft focus finish, due to its water-based formula.

Lack of knowledge about the use of setting sprays, including the correct application techniques and the right amount to be used, can limit their effectiveness and acceptance of products among consumers, as high-quality setting sprays are expensive, resulting in limiting in adoption, especially among price-sensitive consumers.  Different skin types and concerns reacts differently to setting sprays, and inconsistent performance, such as varying degrees of makeup longevity or finish, can lead to consumer dissatisfaction as the effectiveness of setting sprays can vary significantly from one product to another, making it challenging for consumers to find a product that works well for them. 

However, In addition, the beauty market is highly competitive, with many brands offering similar products and differentiating a setting spray in a crowded market can be challenging for new entrants and smaller brands, increasing consumers preference in natural and clean beauty products, makeup setting sprays that do not meet these preferences, face resistance from a growing segment of the market. As well as poor packaging design, including clog and leak spray, affects user experience and deters repeat purchases, as difficult to apply, less appealing to consumers seeking convenience and simplicity.

Advances in cosmetic technology, including improved spray mechanisms and ingredient delivery systems, enhance the effectiveness and appeal of setting sprays and growing emphasis on self-care and personal grooming has led to increased spending on beauty and cosmetic products, including setting sprays, as part of a comprehensive beauty regimen. For instance, in August 2023, E.L.F cosmetics launched stay all day blue light micro-setting mist, infused with glucosylrutin that reduces the blue light transmutation and enriched with aloe vera and elderflower extract provides a matte and shine finish skin, offering all-day hydration and long-lasting refreshing makeup look.

Social media platforms and beauty influencers play a significant role in promoting and popularizing makeup setting sprays, as influencers often showcase these products in reviews, and driving consumer interest and trust, leading to introduction of new and advanced formulas in the market by market players. For instance, in February 2024, REM beauty launched a hydrating setting spray, it is a water-based setting mist, infused with black tea ferment and goji berry extracts that improves the skin barrier and delivers an anti-oxidant boost and deep hydration because of snow mushroom extracts and custom raspberry rose fragrance.

North America represents a significant region of the global makeup setting spray market, due to high consumer spending on beauty and personal care products and a strong inclination towards maintaining long-lasting makeup looks, as consumers in North America have access to a wide range of setting sprays, including with added skincare benefits such as hydration and anti-aging properties, resulting in growing preference for premium and luxury beauty products, including high-end setting sprays with advanced formulations and increasing market growth.

However, European countries such as UK, France, Germany, and Italy, has well- established makeup setting spray markets, with increasing consumers emphasis on quality and innovative beauty products, as consumers are increasingly looking for setting sprays with natural ingredients and recyclable packaging. Many market players are innovating makeup setting sprays with advanced formulations and multifunctional setting sprays, offering high-performance, and long-wear with eco-friendly and sustainable products.  In addition, Asia-Pacific region, is witnessing rapid growth, driven by rising disposable incomes and increasing beauty consciousness among consumers and the growing middle class, led to varying consumer preferences with makeup such as in South Korea and Japan, showcasing higher interest in innovative and high-tech beauty products.