Mass Notification System Market Report

Given the evident threat posed by terrorist activity and mass shootings, governments now recognize the value of enhancing safety and security for their leaders and citizens. Public safety departments collaborate with the Bureau of Investigation, crime labs, first responders, narcotics departments, law enforcement agencies, and other corresponding divisions to provide seamless services to the general public in the event of an emergency. These organizations must have the proper emergency communication technologies in place in order to share information swiftly and avoid injury or property damage.

Mass notification systems (MNS) are in high demand due to their extensive adoption in alerting security personnel and the general public of disasters, whether they are brought on by nature or by humans, like a gas leak from a reactor installed in an industrial plant, before, during, or after they occur. These systems are also effective at conveying the right course of action to people by giving them clear audio instructions to follow in order to be safe during such crucial times. Therefore, mass notification system technology is very important for communication since it enables first responders and rescue and relief organizations, such as local police forces, fire brigades, and sniffer units, to receive briefings on the best course of action during relief operations.

The market for mass notification systems has been driven in recent years by the need for real-time alert and notification systems to inform building occupants or staff about threats or emergencies, as well as instructions and responses regarding threats to reduce the risk of mass casualties and other harmful conditions. However, the absence of laws and regulations governing mass notification systems in other industry sectors other than defense and healthcare would restrain market expansion. Additionally, in the upcoming years, market growth for mass notification systems will be hampered by mass notification systems that do not adhere to the most recent version of laws and regulations.

Furthermore, the majority of mass notification companies track individuals, such as students or workers, using IP-based devices, and end users might be concerned that this information would be disclosed to administrators of the organization or to government officials. Thus, privacy infringement is one of the key obstacles preventing end users from using IP-based mass notification solutions.

Major market participants are persistently pursuing competitive marketing strategies such as alliances, technological developments, investments, acquisitions, and R&D activities in an effort to grow their market share globally.  For instance, in April 2021, Everbridge, Inc. and xMatters announced the signing of a definitive agreement under which Everbridge would acquire xMatters for around $240 million in cash and stock, subject to regulatory approval and other usual closing conditions. With this acquisition, Everbridge has made a commitment to improving customer service and maximizing shareholder value. Again, in December 2021, Honeywell unveiled a new, user-friendly monitor that warns users when indoor air quality may raise the danger of spreading airborne infections in establishments like restaurants and schools. It is a compact, easy-to-use device that detects carbon dioxide levels and has a patented hazard alerting system depending on the amount of activity in a space that the user selects.

Also, in November 2021, the next-generation Travel Risk Management (TRM) solution for new and existing customers was launched by Everbridge Inc., the world leader in critical event management (CEM). In a market-leading critical event management platform, Everbridge is the sole provider of integrated solutions for managing occupational health, global travel risk, and operational resilience. These solutions enable businesses and organizations to quickly identify and contact employees who are traveling, working remotely, or returning to the office who may be in danger.

North America is anticipated to hold a sizable market share in the mass notification system market during the forecast period. The main factors promoting the deployment of mass notification systems in the region are the escalating awareness of the system following the attacks like 9/11 terrorist attack in 2001 and the frequency of campus shootings. Due to this, stringent public safety and security efforts, such as effective monitoring, security, and emergency alert systems, have been developed. During the forecast period, these programs will offer lucrative growth potential for mass notification systems in the region. Additionally, the Asia Pacific region is anticipated to experience rapid growth in the mass notification system market over the forecast period. Owing to the increased rate of criminal activity and natural disasters in the region, mass notification systems have been put in place to assure safety.

Additionally, it is anticipated that the regional market will grow as a result of growing aerospace and defense operations for deploying emergency alert components like Earthquake Tsunami Warning Systems and national messages across several geographies. Furthermore, Europe is also anticipated to hold a prominent share in the mass notification system market. The rising interest of automobile manufacturers in installing mass notification systems in automobiles is anticipated to fuel market expansion in the region. The region is observed to be more focused on offering mobile-based mass notification systems to efficiently provide individual safety and protection.