Download Sample, Rising Meat Consumption and Increasing Variety Drives the Market Growth
The rising meat packaging industry has been majorly boosted by the consumption of meat on a large scale. As per the report of the OECD, global per capita meat consumption is expected to experience sharp growth, with the consumption expected to be 34.9 kilograms by 2024. The primary driver for this growth is worldwide consumer preference for ready-to-serve food items. According to the US Department of Agriculture and Economic Research Service, the most consumed type of meat in the United States is broiler chicken, which was US$ 117 per capita and is expected to reach US$ 121 per capita by 2028. Also, the market for meat packaging is projected to grow due to the increasing production of a variety of meat products. Due to the various varieties available in poultry, seafood, and meat, exports have increased. According to the European Commission, the United Kingdom produces 27% of the global meat, while Spain produces 18% and Romania 11%. Also, the growth in the meat market has been recorded due to the growth in the frozen food market, as according to the National Library of Medicine, frozen food is expected to grow by 6.5% globally and will earn a market share of US$ 224.2 billion by 2025.
Due to Rising Environment Awareness and Use of Vinyl Films Meat Packaging Market is gaining Traction
To deliver meat safely, the use of flexible vinyl films is done on a huge scale. It is also considered one of the leading segments because it is oxygen permeable, acts as a barrier to grease and oil, and is considered a puncture-resistant option. Due to its feature of oxygen permeability, it keeps the product fresh and can maintain the bright red color while maintaining transparency. The use of bio-based packaging has gained the attention of customers, and a shift has been experienced towards eco-friendly packaging alternatives. Instead of using toxic plastic, the use of paper and cardboard are used to pack meat, which is expected to open new opportunities in the global market. Also, governments of countries such as the United Nations and the United Kingdom have boosted the growth of bio-based packaging. According to the report of the World Wildlife Fund, a growth of 71% has been recorded for the search for sustainable goods, and this wave has been named ‘Eco-Wakening’ where the customer is considering a sustainable packaging option. Numerous manufacturers have integrated the sustainable packaging option and have started providing fresh meat.
Recent Trends in the Meat Packaging Industry
- Adoption of biodegradable and compostable packaging for reducing environmental impact.
- Innovation of RFID tags and QR codes to provide detailed product information and traceability.
- Availability of pre-marinated meat and single-serve packaging options to cater to busy lifestyles and reduce waste
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High Cost of Biodegradable Packaging and Supply Chain Act as Restraining Factors for Meat Packaging Market
The main challenge faced by meat packaging sellers is that the meat packaging market is dependent on a strong supply chain network, which majorly focuses on the storage of goods and smooth transportation. Any kind of disturbance in the supply chain can directly affect the product, as it may get spoiled or, in some cases, be unusable, which can directly impact the market. Also, to ensure the meat's freshness, maintaining the cold chain throughout the journey adds cost to the packaging process, which directly affects the end consumer. Also, traditional packaging options such as plastic are considered non-biodegradable and are contributing to the environmental footprint, due to which the demand for sustainable packaging solutions is rising. Though the demand for sustainable and biodegradable packaging is rising, the challenge in front of manufacturers is to make biodegradable as cheap as plastic packaging, as it is directly adding cost to the seller, which makes the end product costly.
Novel Innovation in Meat Packaging Market is Driving the Market Demand
In June 2022, Lidl GB stopped using ocean plastic for fresh meat packaging. The retailer had decided to introduce trays containing at least 30% POP for its 400 g and XXL 667 g Deluxe sausage. Through this initiative, Lidl GB had expected to prevent an additional 1.7 million water bottles from entering the ocean a year, which was equivalent to more than 40 tons of plastic. In January 2022, Waddington Europe, a division of Novolex, introduced a new tray for meat, fish, and poultry products that were recyclable and did not require a polyethylene (PE) layer or adhesive coating. According to the company, its new Piranha container was sealed using a series of raised teeth that ran around the sealing flange instead of applying a layer of PE or adhesive, which were typically used to seal the lid of modified atmosphere packaging (MAP). Waddington Europe had claimed that the raised teeth maintained the seal’s integrity even if the flange became contaminated by animal fat.
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North America And Oceania Region Shows Promising Opportunity for Meat Packaging Market
For the meat packaging market, the Oceania region is considered one of the important markets because, according to the data of the World's Top Exports in 2021, Australia had achieved rank one by exporting 62 million kg of meat, and New Zealand, holds second rank, had exported a total of 31 million kg, as both countries belong to the Oceania region, which presents itself as a promising market. North America is also considered one of the prominent regions for the meat packaging market, according to the National Library of Medicine 2021 report, on any given day between 63% and 74% of individuals will consume red meat in North America, but now public health guidelines in North America have limited the consumption of red and processed meat due to overconsumption and health issues. Also, according to the data of the World Population Review United America, per capita consumption of meat is recorded as 128.63 kg in 2024. In the list of consumption of meat for 2024, Hong Kong, an Asia Pacific country, tops the list by recording a per capita consumption of 136.31 kg, which makes China and the Asia Pacific a lucrative market.
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The report provides a detailed overview of the meat packaging market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for the meat packaging market has been offered for all regional market shares, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the meat packaging market. These Y-o-Y projections on regional and country-level markets brighten the political, economic, and business environment outlook, which is anticipated to have a substantial impact on the growth of the meat packaging market. Some key countries and regions included in the meat packaging market report are as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Algeria, Israel, Iran, Iraq, Kenya, Ethiopia, Rest of MEA |
Meat Packaging Market Research Report Covers In-depth Analysis on:
- Meat packaging market detailed segments and segment-wise market breakdown
- Meat packaging market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in meat packaging industry)
- Current, historical, and forthcoming 10 years market valuation in terms of meat packaging market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Meat packaging market demand analysis
- Meat packaging market pricing analysis over the forecast period (by key segment and by region)
- Meat packaging market regional insights with the region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in the meat packaging market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in the meat packaging market
- Meat packaging market sales and distribution strategies
- A comprehensive overview of the parent market
- A detailed viewpoint on the meat packaging market forecast by countries
- Mergers and acquisitions in the meat packaging market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What are the key drivers influencing the growth of the meat packaging market?
The demand for meat packaging is driven by the rising need for food safety, convenience, and longer shelf life, as well as innovations in sustainable packaging materials.
Which regions are dominating the global meat packaging market?
North America and Europe currently dominate the market due to advanced food processing infrastructure and high consumer demand for packaged meat products. However, Asia-Pacific is expected to show significant growth due to increasing meat consumption.
What is the projected growth of the meat packaging market in the next decade?
The meat packaging market is expected to continue expanding, driven by factors such as urbanization, growing disposable income, and increasing demand for ready-to-eat meat products, with more innovations in packaging technologies.
