Download Sample, Growing Bone Health Awareness and Demand for Nutritional Supplement Fuels the Market Growth
Growing bone health awareness and increasing incorporation of milk protein concentrates in daily food and beverages such as cheese and yogurt, contribute to market growth. According to one of the reports, the incidence of osteoporosis has significantly increased as, it is estimated that over 200 million women approximately one-tenth of women aged 60, and one-fifth of women aged 70 post-menopausal women are suffering from it, in addition, one in five men over the age of 50 are risk of its prevalence, led to increasing incorporation of milk protein concentrates in daily diets as it contains calcium, phosphorus, vitamin D and minerals that helps in bone strengthening, fast recovery, muscle development, weight management and overall body functionality led to market growth.
However, rising demand for improved solubility and texture, particularly in the formulation of beverages, and nutritional supplements is increasing demand for enhanced flavor and product stability, resulting, in continuous advancement in processing technology and rising demand for safer and convenient alternatives to traditional ingredients, led market players developing new alternatives and reshaping the production leading to optimized nutritional profile and enhancing functional properties. For instance, in January 2024, Epigamia launched protein milkshake, containing zero added sugar, fat and preservative making it ideal protein rich snack for pre- and post-work out, available in vanilla caramel and cookies and cream flavors. The company claims it has with 25% more protein for same amount of calorie and provides better digestion compared to other ready-to-eat proteins as it has a PADCASS score1, enabling market expansion.
However, rising demand for improved solubility and texture, particularly in the formulation of beverages, and nutritional supplements is increasing demand for enhanced flavor and product stability, resulting, in continuous advancement in processing technology and rising demand for safer and convenient alternatives to traditional ingredients, led market players developing new alternatives and reshaping the production leading to optimized nutritional profile and enhancing functional properties. For instance, in January 2024, Epigamia launched protein milkshake, containing zero added sugar, fat and preservative making it ideal protein rich snack for pre- and post-work out, available in vanilla caramel and cookies and cream flavors. The company claims it has with 25% more protein for same amount of calorie and provides better digestion compared to other ready-to-eat proteins as it has a PADCASS score1, enabling market expansion.
Growing Demand for High-Quality Protein Source Drives the Market Growth
Increasing consumers’ focus on health and wellness drives demand for high-quality protein sources, with the rising yogurt consumption population and increasing demand for high-protein food and beverages, many market players are collaborating to launch new products. For instance, in June 2022, Fonterra NZMP collaborated with TCCA, and Three Mile Canyon Farms grade a whey protein, to launch Pro-Optima, a grade whey protein that offers protein enhancement, especially in yogurt, making it suitable in varieties of applications such as mousses, nutritional yogurt bars and more, and delivering multi-functional benefits such as drink and food, expanding new opportunities in cultured dairy.
Furthermore, with growing emphasis on the nutritional quality of protein, and natural sources, a rise in demand for overall health and wellness in food products such as protein bars, beverages, dairy-based desserts, and nutritional supplements, many market players are expanding the production of milk protein concentrates focusing on infant formulas and performance benefits. For instance, in January 2023, Molvest expanded the milk protein concentrate production by introducing new facilities, that can produce 200 tons of milk and 85% of the milk protein concentrates, mainly used in baby food, sports and dietetic nutrition as well as in the production of soft and cottage cheese and convenience foods.
Furthermore, with growing emphasis on the nutritional quality of protein, and natural sources, a rise in demand for overall health and wellness in food products such as protein bars, beverages, dairy-based desserts, and nutritional supplements, many market players are expanding the production of milk protein concentrates focusing on infant formulas and performance benefits. For instance, in January 2023, Molvest expanded the milk protein concentrate production by introducing new facilities, that can produce 200 tons of milk and 85% of the milk protein concentrates, mainly used in baby food, sports and dietetic nutrition as well as in the production of soft and cottage cheese and convenience foods.
Recent Trends in the Milk Protein Concentrate Market Industry
- Growing preference for protein rich diet
- Increasing nutritional benefits awareness
- Rising demand for low fat and no sugar food products
- Increasing demand for lactose-intolerance foods
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Shifting Consumers Preference and Fluctuation in Price Impacts the Market Growth
Fluctuations in the cost of high-quality milk and variability in milk supply due to climate conditions, disease outbreaks, and changes in dairy farming practices can impact the production and hampers the market growth as well as the high cost associated with the advanced processing technology affect the overall cost. However, shifting consumers' preferences and increasing availability and popularity of plant-based due to lactose intolerance health concerns, leading consumers to seek non-dairy protein alternatives, resulting in reduce in demand and slowing market growth. Furthermore, compliance with severe food safety and quality regulations can be challenging and costly for market players as different regions may have varying standards for protein content and labeling, and accurate labeling and certification can add to marketing costs, impacting profitability.
Growing Fitness Conscious Population and Advancement in Processing Technology Expands the Market
Rising consumer interest in protein-rich diets for health and fitness boosts the demand for milk protein concentrate, as it is valued for its high-quality protein, that supports muscle growth, repair, and overall health with the versatility in various food and beverage products, as many market players are launching specialized product formulation that drives innovative applications. For instance, in March 2024, Arla Foods Ingredients launched a fermented beverage, based on upcycled acid and sweet whey, containing Nutrilac whey proteins, providing light texture, refreshing taste with superior heat stability as well these are low in fat, and no added sugar, offering creamy low-viscosity texture in beverages without sedimentation, sandiness and dry mouthfeel, and standard yogurt beverages.
Moreover, increasing demand for more protein in health-conscious consumers with increased nutritional benefits and ingredient transparency awareness, fuels the market growth, led many market players to introduce multipurpose high protein content products with high solubility and low viscosity. For instance, in April 2023, Arla Foods Ingredients launched Nutrilac Protein Boost, a whey proteins, using microparticulate technology, having applications in sports nutrition spaces, dessert, yogurt and dairy beverages, providing up to 15% of protein in ice cream mix with clean and neutral dairy taste providing high protein content with lower viscosity and higher solubility and driving market growth.
Moreover, increasing demand for more protein in health-conscious consumers with increased nutritional benefits and ingredient transparency awareness, fuels the market growth, led many market players to introduce multipurpose high protein content products with high solubility and low viscosity. For instance, in April 2023, Arla Foods Ingredients launched Nutrilac Protein Boost, a whey proteins, using microparticulate technology, having applications in sports nutrition spaces, dessert, yogurt and dairy beverages, providing up to 15% of protein in ice cream mix with clean and neutral dairy taste providing high protein content with lower viscosity and higher solubility and driving market growth.
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High Intake of Protein-Enriched Product and Increasing Demand for Neutral Dairy Taste Accelerate the Market
North America is a significant market for milk protein concentrate due to high protein-enrich product consumption and advanced dairy processing technology with a strong focus on health and fitness contributing to market growth. Moreover, Europe has a well-established milk protein concentrate market, significant applications in various food products and nutritional supplements with strict food safety and quality regulations influence the market dynamics and growing preference for high-protein diets and growing demand for specialized infant nutrition products, to meet specific needs such as higher protein content and lower lactose levels, many market players are launching new products and expanding the growth of milk protein concentrate market. For instance, in November 2024, FrieslandCampina Ingredients launched Nutri whey pro-heat, a heat-stable microparticulate whey protein, helping patients to access nutrient dense-liquid formulation with sensory properties such as low viscosity, neutral PH and clean taste, offering high and easy digestion and muscle mass recovery in malnutrition patients developed from casein protein as a high-quality source protein and can naturally tolerate high heat process. In addition, the Asia-Pacific region is witnessing rapid growth due to increasing disposable income and changing dietary patterns, and increasing awareness of the health benefits of protein-containing food products and rising consumer spending shows potential for growth.
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The report provides a detailed overview of the milk protein concentrate market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for milk protein concentrate market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the milk protein concentrate market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the milk protein concentrate market. Some key country and region included in the milk protein concentrate market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Milk Protein Concentrates Market Research Report Covers In-depth Analysis on:
- Milk protein concentrate market detailed segments and segment-wise market breakdown
- Milk protein concentrate market dynamics (recent industry trends, drivers, restraints, growth potential, opportunities in milk protein concentrate market industry)
- Current, historical and forthcoming 10 years market valuation in terms of milk protein concentrate market size (US$ Mn), volume (Tons), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Milk protein concentrate market demand analysis
- Milk protein concentrate market pricing analysis over forecast period (by key segment and by region)
- Milk protein concentrate market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in milk protein concentrate market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in milk protein concentrate market
- Milk protein concentrate market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on milk protein concentrate market forecast by countries
- Mergers and acquisitions in milk protein concentrate market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What is the milk protein concentrate market and its key components?
The milk protein concentrate market refers to the supply and demand of protein-rich dairy products, which are derived from milk through filtration processes. Key components include the protein concentrate, lactose, and minerals.
What are the main challenges faced by the milk protein concentrate market?
Some of the challenges include fluctuating milk supply prices, regulatory issues related to dairy products, and competition from plant-based protein alternatives, which may limit market growth.
How does milk protein concentrate differ from other dairy proteins like whey protein?
Milk Protein Concentrate contains both casein and whey proteins, offering a balanced protein profile, whereas whey protein is faster-digesting. This makes milk protein concentrate more versatile for different nutritional needs.
