Modern Oral Nicotine Products are Gaining Demand Due to Increasing Initiatives by Governments & International Organizations
The market for modern oral nicotine products is anticipated to be driven by the increasing demand for nicotine and tobacco use to experience enhanced stimulation and pleasure and temporarily relieve stress. The presence of strong government regulations to satisfy particular requirements, such as showing graphic health warnings on the box, as well as tougher restrictions to control cigarette sales, is boosting demand for the modern oral nicotine products market. Several government and non-governmental organisations (NGOs) in both developing and developed countries promote the use of smoking cessation products, including such nicotine gums and other nicotine products, to help individuals, particularly youth, who are addicted to tobacco. Numerous key players support anti-smoking initiatives and regularly launch smoking cessation products such as gums, lozenges, and others.
For instance, every year on May 31st, the world celebrates World No Tobacco Day to promote public awareness about the health risks of tobacco usage and the adoption of such products. Due to government and other organization' initiatives, the expanding anti-smoking population is anticipated to attract them to increased adoption of these products, thus boosting revenue and market share. According to NCBI, nearly one in every five participants had heard of ONPs, 3.0% had ever used them, and 0.9% were current users, all of which were lower than for heated tobacco products. ONP usage was more prevalent among younger adults of age 18 to 24, men, and current users of smokeless tobacco. ONP prevalence was greater among people who reported trying to quit smoking or vaping.
For instance, every year on May 31st, the world celebrates World No Tobacco Day to promote public awareness about the health risks of tobacco usage and the adoption of such products. Due to government and other organization' initiatives, the expanding anti-smoking population is anticipated to attract them to increased adoption of these products, thus boosting revenue and market share. According to NCBI, nearly one in every five participants had heard of ONPs, 3.0% had ever used them, and 0.9% were current users, all of which were lower than for heated tobacco products. ONP usage was more prevalent among younger adults of age 18 to 24, men, and current users of smokeless tobacco. ONP prevalence was greater among people who reported trying to quit smoking or vaping.
Increasing Public Awareness Regarding the Health Hazards Associated with Smoking Leads to Market Expansion
The growing awareness of the health risks associated with smoking has resulted in an increase in the number of individuals attempting to quit smoking, which is the primary reason driving the market growth rate. Furthermore, the market has seen a significant growth in demand for nicotine cessation from rehab clinics and medical institutions in both developed and developing nations throughout the globe. Furthermore, the market is being driven primarily by the rising prevalence of certain diseases such as lung cancer, cardiac disease and respiratory disorders. These factors may promote the expansion of the modern oral nicotine products industry. As reported by the NHS, smoking causes 70% of lung cancer cases. Additionally, smokers are more prone to get a heart attack. Every year, 480,000 individuals in the United States die as a result of smoking. Tobacco use is the second biggest cause of cancer mortality, accounting for 22% of all cancer deaths globally. Nowadays, women are also smoking, which affects their pregnancy chances as well as the health of the baby, significantly increasing the market for modern oral nicotine products. According to BAT Science, when compared to continued smoking, switching completely to MOPs can be expected to lower the risk of smoking-related disease on the basis of findings and guided by the evidence about snus.
Recent Trends in Modern Oral Nicotine Products Market:
- Growing health consciousness and stricter smoking regulations are driving the shift from combustible tobacco products to smokeless alternatives.
- Advances in product design and nicotine delivery systems are enhancing the efficacy and appeal of oral nicotine products.
- Oral nicotine products are gaining popularity as part of harm reduction strategies, offering a less harmful alternative to smoking.
- Consumers are gravitating towards convenient and discreet formats, such as single-use pouches and on-the-go nicotine delivery systems.
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Addiction Concerns and Product Side Effects Will Limit Industry Growth
Nicotine use, including from modern oral products, often leads to a range of adverse effects such as elevated blood pressure, rapid heartbeat, dizziness, and insomnia. This can also induce anxiety, lack of appetite, and gastrointestinal issues like heartburn and indigestion. Additionally, nicotine's potential for addiction can surpass that of traditional tobacco products if used frequently. The CDC reported that while about 55.1% of individuals tried to quit smoking, only 7.5% succeeded, highlighting the challenge of overcoming nicotine dependence. Despite advancements in oral nicotine products and growing public awareness, these persistent issues contribute to low market acceptance and are expected to hinder growth prospects in the industry during the forecast period.
Furthermore, the increase in illegal sales and fake nicotine products poses a significant danger to the current market for oral nicotine. These illegal items, frequently sold through unauthorized means, do not adhere to strict quality and safety regulations, putting consumer health in danger. Inferior products may cause negative health outcomes, damaging the image of reputable brands. Moreover, the existence of fake products diminishes consumer confidence in legitimate goods and weakens the reputation of reputable producers. This poses a risk to public safety and presents a difficult situation for businesses aiming to uphold high quality and guarantee product authenticity in a competitive market.
Furthermore, the increase in illegal sales and fake nicotine products poses a significant danger to the current market for oral nicotine. These illegal items, frequently sold through unauthorized means, do not adhere to strict quality and safety regulations, putting consumer health in danger. Inferior products may cause negative health outcomes, damaging the image of reputable brands. Moreover, the existence of fake products diminishes consumer confidence in legitimate goods and weakens the reputation of reputable producers. This poses a risk to public safety and presents a difficult situation for businesses aiming to uphold high quality and guarantee product authenticity in a competitive market.
Adherence to Stricter Government Regulation for New Product Launch by Key Player Propel the Market
Contemporary oral nicotine products provide a safer option compared to traditional smoking, catering to the need for reduced-risk alternatives to satisfy nicotine cravings. They offer specific nicotine delivery with less harmful substances, which could help quite smoking and lower tobacco-related health dangers. With increasing public awareness and changing regulations towards harm reduction, these products are essential for assisting smokers looking for safer alternatives. Their creativity is in line with larger public health objectives and changing consumer tastes. For instance, in, June 2024, Altria Group, Inc. announced the submission of Premarket Tobacco Product Applications (PMTAs) to the U.S. Food and Drug Administration (FDA) for its innovative on! PLUS, oral nicotine pouch products. The PMTAs were submitted by Altria’s wholly owned subsidiary Helix Innovations LLC (Helix). In addition, in October 2023, Philip Morris International Inc. submitted Premarket Tobacco Product Applications (PMTAs) and Modified Risk Tobacco Product Applications (MRTPAs) for IQOS ILUMA heated tobacco products with the U.S. Food and Drug Administration (FDA).
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North American Consumers' Increasing Health Consciousness Drives Market Growth
North America has experienced a significant rise in the number of health-conscious consumers, which has been reinforced by campaigns and government initiatives, fueling the region's market growth. Furthermore, there are prominent brands in the region that concentrate on product developments to meet the growing demand and attain a competitive edge in the market. The region's smokers are increasingly abstaining from smoking, increasing demand for products such as gums, inhalers, and so on. Also, smoking cessation rates in the United States are greater than in other countries, resulting in increasing revenues of these products. According to a survey conducted by the CDC, around 68% of the US population has decided to stop smoking. As a result, product sales are expected to increase in the upcoming years. Therefore, it is anticipated that these factors would increase the market share of modern oral nicotine products during the forecast period.
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The report provides a detailed overview of the modern oral nicotine products market insights in regions including North America, Latin America, Europe, Asia-Pacific, Oceania, and the Middle East and Africa. The country-specific assessment for modern oral nicotine products market has been offered for all regional market share, along with forecasts, market scope estimates, price point assessment, and impact analysis of prominent countries and regions. Throughout this market research report, Y-o-Y growth and CAGR estimates are also incorporated for every country and region, to provide a detailed view of the modern oral nicotine products market. These Y-o-Y projections on regional and country-level markets brighten the political, economic and business environment outlook, which are anticipated to have a substantial impact on the growth of the modern oral nicotine products market. Some key country and region included in the modern oral nicotine products market report as follows:
| Regions | Countries |
|---|---|
| North America | United States, Canada |
| Latin America | Brazil, Mexico, Argentina, Colombia, Chile, Central America Countries, Caribbean Countries, Rest of Latin America |
| Europe | Germany, United Kingdom, France, Italy, Spain, Russia, Poland, Netherlands, Switzerland, Belgium, Sweden, Austria, Norway, Denmark, Czech Republic, Rest of Europe |
| Asia Pacific | China, India, Japan, South Korea, Australia & New Zealand, Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand, Bangladesh, Rest of Asia Pacific |
| Middle East and Africa | GCC Countries, South Africa, Nigeria, Egypt, Turkey, Morocco, Ethiopia, Algeria, Israel, Iran, Iraq, Kenya, Rest of MEA |
Modern oral nicotine products Market Research Report Covers In-depth Analysis on:
- Modern oral nicotine products market detailed segments and segment-wise market breakdown
- Modern oral nicotine products market dynamics (Recent industry trends, drivers, restraints, growth potential, opportunities in modern oral nicotine products industry)
- Current, historical and forthcoming 10 years market valuation in terms of modern oral nicotine products market size (US$ Mn), volume (Units), share (%), Y-o-Y growth rate, CAGR (%) analysis
- Modern oral nicotine products market demand analysis
- Modern oral nicotine products market pricing analysis over forecast period (by key segment and by region)
- Modern oral nicotine products market regional insights with region-wise market breakdown
- Competitive analysis – key companies profiling including their market share, product offerings, and competitive strategies.
- Latest developments and innovations in modern oral nicotine products market
- Regulatory landscape by key regions and key countries
- Supply chain and value chain analysis in modern oral nicotine products market
- Modern oral nicotine products market sales and distribution strategies
- A comprehensive overview of parent market
- A detailed viewpoint on modern oral nicotine products market forecast by countries
- Mergers and acquisitions in modern oral nicotine products market
- Essential information to enhance market position
- Robust research methodology
- Frequently Asked Questions -
What factors are driving the growth of the modern oral nicotine products market?
The market growth is driven by increasing awareness of health risks associated with smoking, regulatory support for non-combustible nicotine products and growing consumer preference for smoking cessation solutions.
What are the major challenges facing the modern oral nicotine products market?
Key challenges include regulatory hurdles, market competition and consumer skepticism about the long-term health effects of oral nicotine products.
What regions are seeing the highest growth in modern oral nicotine products?
North America and Europe are leading the growth due to stringent anti-smoking regulations and a higher rate of nicotine product adoption.
How does the market forecast look for modern oral nicotine products over the next decade?
The market is expected to grow significantly over the next decade due to rising adoption rates, innovation in product offerings and expanding consumer awareness of nicotine alternatives.
