Mood Boosting Drink Market

With growing awareness and acceptance of mental health issues globally, consumers are increasingly seeking products that promote emotional well-being and reduce stress, anxiety, and fatigue, results in a favorable environment for growth in the mood-boosting drinks market, with opportunities for innovation, market expansion, and meeting consumer demand that support mental and emotional health. For instance, in March 2024, Lotza launched a line of healthy drink mixers, containing plant-based ingredients and mood-boosting adaptogens that support liver health, available in lemon hibiscus, watermelon cucumber and wild berry mint that can be consumed on its own as a mocktail or mixed with a cocktail.

However, Modern lifestyles are becoming increasingly stressful, with factors such as work pressures, urbanization, and digital connectivity contributing to higher stress levels. Mood-boosting drinks offer a convenient way to manage stress and promote relaxation, contributing to its growth and attractiveness to consumers. Many market players are expanding distribution channel by raising funds.  For instance, in April 2022, jimmy cocktail, a low-calorie, non-alcoholic spirit mixer company, raised a fund of 140 million, to expand its global footprint, by rising brand awareness.
 
Consumers are shifting towards healthier lifestyles and seeking beverages with natural ingredients and functional benefits. Mood-boosting drinks often include ingredients such as adaptogens, herbs, and vitamins known for their calming or energizing effects, many market players are introducing new lines of drinks. For instance, in May 2022, Kin Euphorics expanded the market of mood booster drinks by introducing a new line of boosting rose, packaged with adaptogens, herbs, roots and nootropics, present in strawberry, barrel oak and rose flavour, with organic ashwagandha and sugar and caffeine-free, that helps in elevating mood ease inflammation and reduces stress.

One of the significant challenges in mood boosting drinks is the need for extensive scientific evidence that supports the mood-boosting claims offered by these drinks, as some consumers have concerns about potential side effects or interactions with medications when consuming mood-boosting drinks, especially those containing potent ingredients or herbal extracts, as regulatory bodies requires a robust clinical trial that substantiates health claims, that can be costly and time-consuming for manufacturers.

However, despite of growing consumers interest in natural and functional beverages, some remain doubtful about the effectiveness of mood-boosting drinks, without clear evidence or personal testimonials, convincing a consumer about its benefits can be challenging. For instance, according to NIH report, it states that mood boosting has the potential to cause adverse health issues such as cardiovascular, psychological and neurological and reduce the activity and gene expression of intestinal bacteria.

Furthermore, the cost of specialized ingredients such as adaptogens and botanical extracts, making these drinks less accessible or appealing compared to mainstream beverages, results in hampering of market growth. While functional benefits are crucial, taste remains a crucial factor the ingredients present in these drinks, sometimes impart unfamiliar or bitter flavours, which may discourage consumers acceptance who are familiar to sweeter tastes. In addition, the beverage market is highly competitive, and changing preferences among consumers widely across cultures and regions influence the market growth, with established players and new entrants requiring a strong branding and unique formulation that constantly innovating, stands out in a crowded and resonates with target consumers.

Companies are innovating products with new ingredients, formulations, and flavours to differentiate their products in the market, including combining traditional herbs with modern flavours and packaging to appeal to a broader consumer base, that provides anti-anxiety and calming effects to both brain and body.  For instance, in February 2024, Collider launched an infused drink, made using wheat, hops, barley and yeast, also containing ashwagandha for added benefits, that regulates the production of serotonin and cortisol, and increases the production of dopamine that promotes body relaxation and improving cognitive functions.

Furthermore, increasing consumers preference beyond basic hydration and taste while choosing beverages, seeking functional benefits such as improved mood, enhanced focus, stress reduction, or better sleep quality, which mood-boosting drinks promise to deliver, results in driving the market demand. For instance, in January 2024, Beechcraft launched moods, a fresh fruit tonic, available in refreshing options such as rejuvenate raspberry ginger and energize lemon cherry tea flavours, made from upcycled coffeeberry, filled with inulin prebiotic fibres, with the presence of real fruit, sweeteners and taste, resulting in boosting immune and elevating hydrating electrolytes in body, results in market expansion.

Growing awareness and demand for products that support mental health and overall well-being, in the U.S., driven by increasing stress levels, and busy lifestyles, is driving the market growth of mood boosting drink. Several brands are launching drinks infused with adaptogens such as ashwagandha for their stress-relieving and mood-enhancing properties, and with effective marketing campaigns that emphasize on self-care, and mental health resonating well with consumers to educate and engage consumers about the benefits of mood-boosting drinks.

In Europe, there is a cultural shift towards preventive health measures, where consumers proactively seek products that helps to maintain overall well-being and prevent health issues, due to this many health industries, are introducing products that enhance health and well-being of consumers. Mood-boosting drinks are part of this larger trend, driving their popularity and market expansion.

In Asia-Pacific, increasing consumer prioritizing mental and emotional well-being alongside physical health. Mood-boosting drinks align with this holistic approach by addressing both physical and emotional needs as it includes varieties of drink types, including teas, herbal infusions, sparkling waters, functional juices, and coffee alternatives, formulated to enhance mood and well-being and with the expansion of retail channels and e-commerce platforms providing broader access to consumers enabling easy online purchasing  or find them in specialized health food stores, supermarkets, and cafes, drives the market growth.